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Nikon's New Interactive Website
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Nikon's New Interactive Website Is Designed To Evolve With User Feedback
New Website Uses Imagery as a Catalyst for Interaction and Embraces Feedback from Users to Enhance the Browsing Experience
MELVILLE,
N.Y. (Feb. 27, 2008) - Nikon Inc. today unveiled a completely
redesigned Web site with a new visual user interface that among other
features utilizes images to display information about Nikon's products
and services. Visitors to the site will also have an ongoing
opportunity to offer feedback and suggestions about the site's content
and usability to help define the evolution of the site over the coming
months and years.
Similar to Nikon's imaging products, which
rely on customers' feedback for development, the new site will be a
continually evolving forum thanks to the addition of an innovative blog
called "Your Shot" that encourages users to comment and share their
ideas to improve the Web site's design, interface and content. This
open environment creates an online space that is better adapted to the
needs of consumers and provides an unmatched level of functionality for
visitors.
The launch of the newly revamped Nikon Inc. Web site emphasizes a strong commitment to photography. The Web site, http://www.nikonusa.com , is accessible starting February 27th at 8 p.m. EST. To access the new interactive site blog, please visit http://blog.nikonusa.com .
About Nikon
Nikon,
At the Heart of the Image. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance
for its award-winning consumer and professional photographic equipment.
Nikon Inc. distributes consumer and professional digital SLR cameras,
NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX®
compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR
cameras; Nikon software products and Nikon sports and recreational
optics. Nikon D Series digital SLR cameras are recognized as "Highest
in Customer Satisfaction with digital SLR cameras," according to the
latest J.D. Power and Associates 2007 digital Camera Satisfaction
Study. Nikon Corporation, the parent company of
Nikon Inc., recently
celebrated its 90th anniversary and announced the production of over 40
million NIKKOR SLR interchangeable lenses. For more information, dial
(800) NIKON-US or visit http://www.nikonusa.com , which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
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