PMA 2008 HP SimpleSave Photo Automatic Photo Backup Solution
HP SimpleSave Photo - An Easy-to-use, Affordable, Automatic Photo Backup Solution LAS VEGAS, Jan. 31, 2008 - HP today introduced HP SimpleSave Photo, an easy-to-use and automated solution for finding and backing up precious photo memories on a PC.
With only four percent of consumers regularly backing up PC files,(1)
HP SimpleSave Photo represents a breakthrough for all who desire a
hassle-free and affordable way to protect their most valuable photos.
HP announced the new solution at PMA '08, the photography industry's
largest annual event.
HP SimpleSave Photo automatically searches a computer for all photos
and stores them on a special DVD disc. The consumer simply drops the
DVD into a PC's DVD burner tray and the back up automatically starts,
without requiring consumers to install or learn software.
Since many digital cameras also record video, SimpleSave Photo also
will back up most common video files. In fact, HP SimpleSave Photo
works with approximately 100 photo, video and image formats including
JPEG and others commonly used to store digital photos.
Each SimpleSave DVD will store up to 2,000 photos in minutes. At $14.99
for a pack of five SimpleSave DVDs, the solution is an affordable and
convenient way for consumers to store up to 10,000 photos per pack(2)
and protect their digital pictures from a PC crash or accidental loss.
"HP SimpleSave Photo aligns with HP's commitment to enrich consumers'
digital experiences by offering a variety of features that enable them
to enjoy and get the most out of their digital content," said Debra
Lucero, director, Aftermarket Accessories, Personal Systems Group, HP.
HP SimpleSave Photo is compatible with Windows Vista®, XP and Windows 2000.
Pricing and availability
A pack of five HP SimpleSave Photo discs starts at an estimated U.S.
street price of $14.99.(3) HP SimpleSave Photo is expected to be
available at U.S. retailers starting in April, with worldwide
availability later in spring.
More information regarding HP's presence at PMA '08 is available in an online press kit at www.hp.com/go/pma2008.
About HP
HP focuses on simplifying technology experiences for all of its
customers - from individual consumers to the largest businesses. With a
portfolio that spans printing, personal computing, software, services
and IT infrastructure, HP is among the world's largest IT companies,
with revenue totaling $104.3 billion for the four fiscal quarters ended
Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at
www.hp.com.
(1) Harris Research, May 2006.
(2) Photo capacity based on average JPEG size of 2 MB per photo or up
to 2,000 photos per disc. Actual results may very depending on photo
size.
(3) Actual pricing may vary.
Microsoft and Windows Vista are either registered trademarks or
trademarks of Microsoft Corp. in the United States and/or other
countries.
This news advisory contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP and
its consolidated subsidiaries could differ materially from those
expressed or implied by such forward-looking statements and
assumptions. All statements other than statements of historical fact
are statements that could be deemed forward-looking statements,
including but not limited to statements of the plans, strategies and
objectives of management for future operations; any statements
concerning expected development, performance or market share relating
to products and services; anticipated operational and financial
results; any statements of expectation or belief; and any statements of
assumptions underlying any of the foregoing. Risks, uncertainties and
assumptions include the execution and performance of contracts by HP
and its customers, suppliers and partners; the achievement of expected
results; and other risks that are described in HP's filings with the
Securities and Exchange Commission, including but not limited to HP's
Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2007. HP
assumes no obligation and does not intend to update these
forward-looking statements.
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