Panasonic announces the Lumix DMC-FX35 Camera with 10.1 mega pixels, 25mm Ultra Wide-Angle Lens* Featuring Advanced Intelligent Auto Mode
*35mm film camera equivalent: 25-100mm
Panasonic is pleased to introduce the new Lumix DMC-FX35, its first
10.1-megapixel camera with astonishing 25mm ultra-wide-angle LEICA DC
lens and 4x optical zoom (equivalent to 25mm to 100mm on a 35mm film
camera). Capturing almost double the viewing space at the same shooting
distance compared to ordinary 35mm cameras, the DMC-FX35 records
remarkable images with unprecedented width and depth.
The new DMC-FX35 integrates 720p HD (high-definition) recording
capabilities for capturing motion pictures alongside its primary
function as a stills camera, allowing users to watch both still and
motion images in impressive HD quality. The DMC-FX35 comprises a
variety of additional shoot-assist functions on top of Panasonic’s
Intelligent Auto Mode with conventional Mega O.I.S which suppresses
hand-shaking, and its Intelligent ISO Control prevents motion blur. New
Intelligent Scene Selector Function chooses the appropriate scene mode
by automatically selecting the most frequently used setting from modes
Portrait, Scenery, Macro, Night Portrait and Night Scenery. New Face
Detection System automatically detects human faces to set the focus of
potential shots and insure the best possible exposure. Unwanted red-eye
effects caused by the flash can now be digitally corrected, and newly
added Intelligent Exposure Function controls ISO sensitivity to
partially increase the exposure of darkened areas in shot, allowing
users to capture scenes suppressing extreme brightness or darkness in
images.
Quick AF System allows the DMC-FX35 to pre-determine focus on a subject
without pressing the shutter button halfway, to maximize results for
every shooting opportunity. In IA Mode the multi-capable functions of
the DMC-FX35 adapts to changes in a variety of shooting environments
allowing users to capture images automatically without the need to
adjust settings every time conditions alter. This allows for simple,
accurate image reproduction in any situation with the reassurance of
capturing clear, beautiful stills.
High-performance image-processing LSI has entered its fourth
generation, to be reborn as Venus Engine IV, assuring higher-quality
images with an advanced Signal Processing System. The DMC-FX35 boasts a
230,000-dot high-resolution LCD with Intelligent LCD function
introducing control of light detection and brightness levels in 11
steps, to ensure the clearest possible images are achieved.
Slideshows of captured images now offer a background music option so
users can enjoy watching pictures with a musical accompaniment to
enhance the mood of a screening.
The DMC-FX35 will be available in silver and black, each with a distinctive finish or texture according to its colour.*
*Availability of models and colours may vary depending on the sales area.
1. 25mm Ultra-Wide-Angle 4x Optical Zoom (25-100mm) f2.8 High-Quality Leica DC Lens and 10.1-Megapixel CCD
The 10.1-megapixel DMC-FX35 boasts a 25mm Leica DC VARIO-ELMARIT
high-quality lens with 4x optical zoom, offering f2.8 brightness.
Comprising 7 elements in 6 groups, including 4 aspherical lenses with 6
aspherical surfaces, this advanced lens unit surpasses Leica's
stringent standards and delivers exceptional optical performance. Newly
developed unevenly thick concave meniscus aspherical lens with high
refractive index, allows the 25mm ultra-wide-angle to achieve high
optical performance, encompassed in a slim design and lens unit. The
25mm ultra-wide-angle lens records almost double the viewing space at
the same shooting distance compared to other ordinary 35mm cameras and
in 3-megapixel resolution mode, the Extra Optical Zoom function
provides additional magnification, extending the zoom capacity to 7.1x
by using the central part of the CCD.
The Easy Zoom** feature shifts the lens instantly to full 4x optical
zoom power at the touch of a dedicated button, and with a second touch,
the zoom ratio is further extended to 7.1x by activating the Extra
Optical Zoom function.
**When the picture size is set to 3 megapixels or larger, the photo is
automatically resized to 3 megapixels. When the lens is shifted back to
the wide-end, the picture size is set to the original size
automatically. The original size is maintained for photos smaller than
3 megapixels.
2. Great photography is not only for Professional Photographers anymore -- Intelligent Auto Mode
Panasonic has incorporated its Intelligent Auto mode into this model in
pursuit of easy operation and more accurate shooting,,further enhanced
by an Intelligent Exposure feature and digital red-eye correction
function. Mega O.I.S. (Optical Image Stabilizer) compensating for
unsteady captures and Intelligent ISO Control to detect and suppress
motion blur are built into all Lumix cameras, and lead the way as the
industry’s most advanced technology to counteract blurring. Image
stabilizing has been further advanced in the DMC-FX35 by detecting
accuracy and correcting misdemeanors thanks to new image-processing
LSI, the Venus Engine IV.
In addition to these two anti-blurring technologies, Panasonic
continues pursuing the ideals that anyone at any technical level of
photography would strive to achieve, the ability to take beautiful
pictures with ease. This is what incorporating the DMC-FX35’s
Intelligent Auto mode aspires to. Increasing the number of scene modes
is one step and taking advantage of them is another, but the DMC-FX35’s
Intelligent Scene Selector develops this further. This function
automatically sets the appropriate scene mode from the most frequently
used scene modes, such as Portrait, Scenery, Macro, Night Scenery and
Night Portrait mode.
Face Detection System helps the camera to recognize human faces and
sets the focus and exposure automatically in relation to these, with up
to 15 faces being located simultaneously and red-eye effects can be
digitally corrected.
The Quick AF system allows the camera to keep focusing on the subject
without users having to press the shutter button halfway, to get the
best results from any potential shooting opportunity by minimizing the
AF time.
Newly incorporated Intelligent Exposure Function increases exposure
only in under-exposed areas by detecting the brightness level
part-by-part in the picture. For example if the background of an image
includes sky, the DMC-FX35 automatically adjusts the aperture and
shutter speed to keep the setting slightly under-exposed. This prevents
a washed-out,dullness common with some cameras, as it brightens the
area by only increasing the ISO in that area. If the background of an
indoor portrait receives insufficient lighting from a flash and becomes
dark, the ISO sensitivity is raised only in the low-lit area to make
the image brighter without causing graininess in the subject's face,
resulting in a well balanced picture.
The multi-capable functions are automatic and allow for shooting
without the bother of adjusting the settings every time conditions
change as the powerful Intelligent Auto Mode does all the work..
3. Exciting Options to Expand the Fun of Photography in the High-Definition Era
All Lumix cameras have the ability to take 1920x1080 pixel HD
(high-definition) photos that perfectly fit a wide-screen (16:9) HDTV
for full-screen viewing. The new DMC-FX35 even records dynamic HD
motion images in 1280 x 720p at a smooth 30 fps, in addition to WVGA
(848 x 480) and normal VGA (640 x 480). With newly added HD component
output capability,, users can enjoy watching still and motion images in
stunning HD quality by simply connecting the camera to a TV via an
optional component cable (DMW-HDC2).
The DMC-FX35 allows for slideshows to be formatted complete with music.
This brand new function allows users to choose pictures and match music
that best suits the selection from natural, slow, urban or swing and
upload in a simple fashion. By doing so users have the ability to
enhance tone and add personality and uniqueness to their slideshow with
a variety of slide change effects. If compiled with HD photos in 1920 x
1080 pixels, users can watch these on a large-screen HDTV aided by an
optional component cable.
4. High-Speed, High-Quality Image-Processing LSI further evolves into the Venus Engine IV
New image-processing LSI, Venus Engine IV, features more advanced
signal processing technology for rendering even higher-quality images.
Parallel noise reduction in both luminance signal and chromatic signal
processing systems, a technology established by the previous Venus
Engine III, is more sophisticated in the DMC-FX35. The luminance noise
is two-dimensionally separated and only the low-frequency noise is
eliminated without affecting the high-frequency noise that greatly
influences resolution. Colour information regarding the change point
between colours is minutely stored for precise determination of edges,
thus colour bleeding is dramatically reduced. This improvement not only
produces clearer images in high ISO sensitivity recording, but also
accurately reproduces details in low-lit areas of pictures taken at low
ISO sensitivity. The Venus Engine IV also elevates the detection
accuracy and corrective effect in both Mega O.I.S., preventing
hand-shake, and Intelligent ISO Control, which suppresses motion blur.
The DMC-FX35’s multi-task image-processing engine, the Venus Engine IV,
supports an incredibly fast response time. The shutter release time lag
is an incredibly fast 0.005 seconds at its quickest and such a quick
response time makes it easier to capture those sudden,
spur-of-the-moment photo opportunities. In burst shooting mode the
DMC-FX35 can snap 2.5 shots per second at full resolution.*** In
High-Speed Burst shooting mode,**** it fires off an incredible 6 shots
per second but users can also get unlimited consecutive shooting,*****
which allows for continuous image capture until the memory card is full.
The Venus Engine IV also supports a High Sensitivity mode that allows
the DMC-FX35 to record at a setting of up to ISO 6400, sensitive enough
to capture subjects in near-total darkness without using a flash.******
*** Max. 5 images in standard mode/ 3 images in fine mode.
**** In 2-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
***** The consecutive shooting speed varies with the memory card, image
size, and image compression mode. The number of shots depends on the
memory card size, battery life, image size and image compression mode.
****** In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording
5. Advanced 2.5-inch large intelligent LCD with 230,000-dot high resolution for easy shooting and playback
The DMC-FX35 incorporates a large 2.5-inch, 230,000-dot high-resolution
LCD screen for clear playback of shots and footage. Intelligent LCD
function detects light conditions and automatically adjusts LCD
backlighting (a maximum of 40% when shooting outdoors in bright
sunshine and by adjusting frame rates when shooting in low-lit
situations) as well as using the pixel mixed readout method to ensure
the clearest possible image is captured. Detecting precise lighting
conditions and automatically controlling brightness levels with a total
of 11 steps, allows this function to produce the clearest possible
image in any situation.
The High Angle mode makes the LCD screen extremely easy to view when
the camera is held high, for example when shooting over a crowd.
6. Other Features
The DMC-FX35 features a variety of functions to provide convenient
solutions and experimental fun for users to enjoy whilst capturing
beautiful images.
The energy-efficient Venus Engine IV contributes to the long battery
life of the DMC-FX35, making it possible to shoot around 290 shots on a
single battery charge******* despite the large, bright LCD. A total of
21 scene modes help users to take more beautiful pictures in a wide
range of situations and environments.
The Title Edit function which allows text to be input as additional
information to accompany images such as the names of children and pets,
as well as travel places can be useful when compiling a photo album for
example. A Text Stamp function allows this text to be added to photos
and printed off. Around 50 MB of internal memory is built-in to back up
SDHC/SD Memory Card recording and copying.
All new Lumix cameras incorporate a REC/PLAYBACK mode switch which
helps photographers to switch instantly between recording and playback
modes, while always knowing which mode the camera is in. The GUI
(Graphic User Interface) has been upgraded with a more futuristic
design and colour while maintaining the visibility of characters.
The major features mentioned above can be quickly understood with the newly installed slideshow program called Demo mode.
The DMC-FX35 is compatible with an optional marine case (DMW-MCFX35)
enabling users to shoot underwater for example whilst scuba diving,
******* Based on the CIPA standard
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