Fujifilm unveils its most advanced consumer digital camera to date: The FinePix S100FS Groundbreaking model offers DSLR control and advanced functionality with 14.3x zoom, expanded dynamic range and film simulation modes
Fujifilm UK today unveiled the FinePix S100FS (Film Simulation) digital
camera, its most advanced SLR-styled camera to date. The FinePix S100FS
provides an all-in-one solution for photo enthusiasts and advanced
amateur photographers seeking the manual controls and functionality of
a Digital-SLR without the bulk, hassle and expense of additional lenses
and other accessories.
The FinePix S100FS is equipped with a 14.3x Fujinon manual zoom lens,
Fujifilm’s 8th generation 2/3” Super CCD sensor with 11 Megapixels,
third generation RP III processor, 2.5” tiltable LCD and ISO
capabilities of up to ISO 6400 (at 6 MP) and an incredible ISO 10,000
at 3 Megapixels.
Photographers will appreciate the ease of use and shooting versatility
offered by the Optical Image Stabilisation system, and Fujifilm’s
acclaimed Face Detection 2.0 Technology with automatic red-eye removal,
while enjoying a wide dynamic range of 100-400% that’s previously only
been available to users of the highest-end D-SLR cameras, and film
simulation modes that only Fujifilm can provide.
One-of-a-kind lens design for a one-of-a-kind camera
The FinePix S100FS represents the cutting edge of Fujifilm’s imaging
technology innovation, and redefines what users can expect from a
compact digital camera. Through a unique collaboration between Fujifilm
and Fujinon R&D engineers, the development team approached the
process of designing this unique camera as a single project, creating
the lens and CCD for express function as a single unit.
This design allows the ultra-high precision Fujinon lens to achieve
maximum resolution at all focal lengths of 28mm-400mm equivalent and
maximum aperture of a bright F2.8 (wide angle) to F5.3 (telephoto).
Because of the composite body and lens structure, there is no
penetration of dirt and dust onto the CCD and the lens is perfectly
matched to the sensor and perfectly aligned for the best possible
results. The mechanical zoom offers framing with fingertip precision as
well as offering a user experience that closely matches the use of a
high end digital SLR.
A feature set borrowed from the FinePix S5 Pro
In the FinePix S100FS Fujifilm’s engineers have incorporated some of
the features from the award-winning FinePix S5 Pro D-SLR that have been
most appreciated by professional photographers, including film
simulation modes and settings that expand the camera’s dynamic range.
The FinePix S100FS has an extended dynamic range (100%, 200%, 400%)
similar to that of negative film thanks to the newly developed
low-noise 2/3-inch 11.1 Megapixel Super CCD VIII HR and the new RP
Processor III.
This unique technology preserves subtle highlights and shadow tones and
prevents harsh clipping whatever the subject. Fujifilm’s unique Film
Simulation modes (FS) allow photographers to select the ideal “film”
mode for the scene with a choice of four modes that optimise for
portraiture, low-contrast (soft), vibrant colours (Velvia), or general
use (Provia). Only Fujifilm has developed its camera technology from
its photographic heritage in film, which allows the FinePix S100FS to
capture subtle changes in tone and colour reproduction and provide the
photographer the widest latitude for the ultimate creative expression.
Face Detection 2.0 with automatic red-eye removal
Fujifilm’s proprietary Face Detection 2.0, featuring automatic red-eye
removal was first seen on the award-winning FinePix F50fd. This
one-touch selectable mode enables cameras such as the FinePix S100FS to
detect up to 10 human faces in a scene, correcting focus, exposure and
white balance automatically as fast as 0.05 seconds to ensure that
photos of human faces are clear and properly exposed, no matter where
subjects are located within the frame.
Fujifilm’s Face Detection 2.0 has an advantage over the other face
detection systems currently on the market because it can identify faces
at extreme angles – even in full profile. The system allows for up to a
90 O movement in either direction for profiles and up to 135 O for
leaning or lying down in either direction, for a total range of 270°.
The automatic intelligent red-eye removal feature works in conjunction
with Fujifilm’s Face Detection 2.0, automatically correcting red eye
directly after the shot is taken and then saving both the original
image and the corrected file. The user can then perform a side-by-side
picture comparison in playback mode and select the best image.
Other key features found on the FinePix S100FS include:
Dual Image Stabilisation: The FinePix S100FS features Fujifilm’s Dual
Image Stabilisation technology to ensure clean, sharp and blur-free
images, even in low-light conditions. This combines image stabilisation
through a mechanically stabilised “floating” lens element to reduce
blur from the photographer’s hand-shake, with Fujifilm’s Picture
Stabilisation Technology, to reduce blur caused by subject movement,
for the ultimate in stabilisation technology
Multi-Bracketing function: The FinePix S100FS has three bracketing
functions useful for high level photography: Film Simulation
Bracketing, Dynamic Range Bracketing and AE Bracketing
Comprehensive photographic controls: Including Aperture Priority and Shutter Priority exposure modes
High-speed shooting: Reliable high-speed performance is possible
through Fujifilm’s newly developed Super CCD VIII HR and the new RP
(real photo) III Processor. At 3 Megapixels, a maximum of 50
continuous shots at 7 frames/second is possible. In addition, 14 scene
settings and customer settings can be selected, as can four auto-focus
modes offer convenient high-speed, high-precision shooting and focusing
for a diverse range of conditions
Image formats: Capture images in both JPEG and RAW format
Movie Mode: Movie mode with sound at 30 frames per second in VGA
quality, and zoom capable with manual zoom ring while in movie mode
xD/SD/SD-HC compatible slot: The FinePix S100FS features an xD/SD
compatible slot which accepts not only Fujifilm’s traditional
xD-Picture cards but also Secure Digital (SD) and SD-High
Capacity/SD-HC cards too
2.5” tiltable LCD: The FinePix S100FS features a tilting 2.5” LCD that
makes it easy to frame shots from a variety of shooting positions
Real Photo Technology
The secret to the FinePix S100FS’s class-leading image quality is
Fujifilm's unique Real Photo Technology (RPT). The guiding principles
behind RPT are simple; to set the highest possible standards for
overall image quality, to expand digital photography opportunities and
to give users fewer wasted shots.
RPT is an umbrella term for the combination of cutting edge
technologies such as the Super CCD sensor, Real Photo Processor and
Fujinon lens, all optimised to work together to produce the most
natural, beautiful results in any conditions. As one of the largest
imaging companies worldwide, Fujifilm is in a position to develop and
to manufacture these components themselves, and it is this control over
the design of the entire system that makes RPT so powerful.
Real Photo Technology cameras are designed from the ground up to
capture 'real' photographs with stunning quality - giving users the
power to capture the moment exactly as the eye sees it, no matter how
challenging the shooting conditions.
With the human eye as the ideal, RPT continues to evolve and to set even higher standards for digital photography.
Adrian Clarke, Fujifilm's Director of Digital Products, said: "The
FinePix S100FS is an important and exciting new ‘flagship’ compact for
Fujifilm, designed from first principles for superb performance and
offering cutting-edge technology and genuine innovation. For the
consumer wanting the quality and versatility of an SLR without the
weight, cost or bulk of extra lenses, we think the FinePix S100FS
represents the most accomplished ‘prosumer’ model on the market.”
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