Pre-PMA 2008 Canon Digital IXUS & PowerShot Cameras
Blur-busting features come to Canon digital compacts Amstelveen, The Netherlands, 24 January, 2008: Canon today announces the launch of four new compact cameras with powerful new features that say bye-bye to blur and offer enhanced point-and-shoot capability.
The cameras include brand-new blur-reducing Motion Detection
Technology, plus new technology evolutions. Canon’s Face Detection
Technology now features Face Detection White Balance, and Red-Eye
Correction, can now remove red-eye automatically as the user shoots.
Each camera also has a Face Select & Track function. The Digital
IXUS 80 IS and PowerShot A590 IS include Canon’s leading lens-shift
optical Image Stabilizer lens for additional blur reduction and
low-light shooting capability.
From the ultra-stylish colour variations of the Digital IXUS 80 IS, to
the expandable functionality of the PowerShot A590 IS, the emphasis on
this new batch of Canon digital compacts is on taking the hassle out of
everyday image-making, while providing Canon’s hallmark design and
manufacturing excellence.
“Canon leads the field in image quality because it relies on
intelligent solutions, not quick fixes,” said Mogens Jensen, Head of
Canon Consumer Imaging Europe. “Every camera released today
incorporates class-leading features to combat common problems like
camera shake and subject blur, without sacrificing overall image
quality.”
The four new cameras are:
Digital IXUS 80 IS – a compact, curved design in four attractive colour
variations (Classic Silver, Candy Pink, Chocolate, Caramel), 8.0
Megapixels, 3x zoom with optical Image Stabilizer and 2.5” high
resolution PureColor LCD II
PowerShot A590 IS – 8.0 Megapixels, 4x zoom with optical Image Stabilizer,
new Easy mode and full Manual control, range of optional lens accessories, 2.5” LCD and optical viewfinder
PowerShot A580 – 8.0 Megapixels, 4x zoom, 2.5” LCD and optical viewfinder, plus new Easy mode
PowerShot A470 – 7.1 Megapixels, 3.4x zoom, 2.5” LCD and four colour variations (Red, Blue, Green, Silver)
Ultimate blur solution
With new Motion Detection Technology and the optical Image Stabilizer
lens, Canon provides a comprehensive and intelligent solution to blur.
Activated in High ISO Auto mode, Motion Detection Technology takes
information from multiple sources – Face Detection Technology, scene
brightness, subject movement and the optical Image Stabilizer (where
available) – to assess camera or subject movement. It then calculates
the minimum boost in ISO levels (between ISO 80-800) necessary to
compensate for that motion. The wide range of inputs and precision of
the Motion Detection algorithms ensure that Canon’s system avoids
trading reduced blur for an unnecessary increase in image noise.
The lens-shift type optical Image Stabilizer lens found in the Digital
IXUS 80 IS and PowerShot A590 IS also contributes to low-noise images.
It uses a moveable lens element – rather than a boost in ISO – to
counteract the effects of camera-shake, with no accompanying increase
in noise. This makes cameras with IS and Motion Detection Technology
doubly effective against blur: Motion Detection Technology takes IS
into account when calculating ISO levels, thus increasing image quality
even further.
Exceptional Face Detection Technology
Face Detection White Balance and Face Select & Track are included
in all four models, enhancing portraits and people shots taken in a
wide range of situations. Face Detection White Balance sets the white
balance for the face detection frame, in addition to the focus,
exposure and flash set by previous versions of Face Detection. The
result is portraits with natural skin tones, in all environments
whether lit by artificial, natural, or mixed light sources. Face Select
& Track follows a user-selected face around the frame, ensuring
that the best results are achieved at the moment the photographer
shoots.
Red-Eye Correction is enhanced for 2008. In addition to Red-Eye
Correction in playback, each of the models now features automatic
Red-Eye Correction in shooting. Auto Red-Eye Correction detects and
removes red-eye as the user shoots, for natural, red-eye free images.
Enhanced Auto Focus
New AF Point Zoom allows the photographer to magnify the AF frame when
the shutter button is pressed half way, so that facial expressions can
be checked before shooting. AF performance in low light has been
significantly improved to achieve focus in scenes at around one stop
darker, so that users can now take excellent shots in low-light
conditions where they would have been unobtainable before.
Powershot SD1100 IS key features
8.0 effective megapixels
3x optical zoom lens
2.5-inch LCD
Face Detection
Compact, ergonomic body
Up to ISO 1600
Available in a range of colors
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