Sony's Cyber-Shot DSC-T300 camera combines function with style SAN DIEGO, Jan. 23, 2008 – Sony is taking the wraps off a new 10.1-megapixel Cyber-shot® DSC-T300 digital camera, featuring a stylish, ultra-compact design and intelligent functionality to help reduce the risk of taking a bad photo.
The new model incorporates Sony’s new intelligent scene recognition
(iSCN), a technology that allows the camera to analyze shooting
conditions and automatically select the optimal settings for the best
photo results. In iSCN mode, the camera can automatically detect up to
five scenes, and choose the best setting for the situation.
In advanced iSCN mode, the camera will shoot using the user’s settings
and then will automatically step in and take a second shot with
optimized settings. If the camera determines that the user’s settings
are best, then a second photo is not taken.
“We’re aiming to make cameras smarter,” said Phil Lubell, director of
marketing for digital cameras at Sony Electronics. “The T300 camera
shows goes beyond face detection to other functions that help customers
capture their best photos automatically.”
The unit integrates a wide (16:9), 3.5-inch touch screen Clear Photo
LCD PlusTM LCD screen for easy navigation and framing; a Carl Zeiss® 5x
optical zoom lens; Super SteadyShot® image stabilization and high
sensitivity settings up to ISO3200 to help combat blurry photos; and a
powerful Bionz™ processing engine.
More Intelligent Features
The camera’s updated face detection technology can differentiate
between the faces of children and adults. Simply select “child
priority” or “adult priority,” and the camera will automatically detect
up to eight faces in the camera frame, adjusting focus, exposure, white
balance and flash for the subjects that matter most.
Lubell said Sony has applied a similar advancement to its “smile
shutter” technology, an intelligent camera function that captures
smiles automatically by searching for facial movements related to
smiles and laughs. Capable of detecting multiple smiles instead of only
one, users can apply “child priority” or “adult priority” in smile
shutter mode to capture photos only when the intended subjects smile.
New controls on this model include: semi-manual focus, which lets the
user set the focus range; improved auto focusing system to cover macro
ranges in auto mode; and the addition of Sony’s D-Range Optimizer Plus
mode that uses a higher image correction algorithm to retrieve more
picture detail in bright highlights and dark shadows caused by
high-contrast shooting.
Organize and Playback Images in Style
As storage capacities on Memory Stick Duo™ and Memory Stick PRO Duo
media cards increase, Lubell said, options for easily organizing,
accessing and playing back photos is more of a priority. The new
camera’s internal database allows for advanced filtering to later
search for photos by date and smile. Images can be viewed in
chronological order or displayed in a helpful calendar view, and
organized in the camera’s “favorites” folder.
To view your images in stunning 1080 HD resolution slide shows, just
connect the DSC-T300 camera to a compatible HDTV set. Slide show
includes your choice of background music, including up to eight tracks
(a total of five minutes in length) you can upload via USB, and use
multiple tracks to create longer slideshows set to music.
The DSC-T300 camera replaces the DSC-T200 model. It will be available
in red, black and silver in March for about $400. The camera, as well
as a range of accessories, can be purchased online at sonystyle.com, at
Sony Style® retail stores (www.sonystyle.com/retail), at military base
exchanges, and at authorized dealers nationwide. Pre-orders begin on
Jan. 31 at www.sonystyle.com.
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