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SAN DIEGO, Jan. 23, 2008 – Sony
is introducing a line of colorful W-series Cyber-shot® digital cameras
with new imaging technologies for easier photo capture.
The 10.1-megapixel DSC-W170 and 8.1-megapixel DSC-W150 models feature
Carl Zeiss® 5x optical zoom lenses with wide angles of view, 28 mm –
140 mm and 30 mm – 150 mm, respectively, and 2.7-inch LCD screens along
with eye-level viewfinders.
Rounding out the series are the
8.1-megapixel DSC-W130 models and 7.2-megapixel DSC-W120 units with 4x
optical zoom and 2.5 inch LCD screens.
The lineup features a wider range of color choices than previous models
– from playful pink and blue to sophisticated champagne gold and red.
Newly-available on the W-series cameras is Sony’s “smile shutter” mode,
which automatically captures an image when your subject smiles –
without having to press the shutter. This function even lets you
prioritize adult or child faces to capture photos only when the
intended subjects smile.
Smart Technology to Capture Better Photos
Each of the new W series models includes Sony’s improved face detection
technology, which, like the smile shutter technology, can now
distinguish between the faces of children and adults. You can select
“child priority” or “adult priority” and the camera will detect up to
eight faces in the camera frame and optimize focus, exposure, white
balance, and flash control.
The W170 and W150 cameras feature new intelligent scene recognition
(iSCN) technology, which allows the camera to automatically select the
optimal scene mode for a variety shooting situations. In advanced iSCN
mode, the camera will take a photo based on the user’s settings. If the
camera determines that another setting would yield better exposure, it
will automatically take a second photo with that setting. The user
ultimately has two images to choose from.
Powerful Features for Outstanding Images
The series features a number of powerful features, including: Sony’s
D-Range Optimizer to retrieve picture detail in photos with harsh
highlights or dark shadows; semi-manual focus that allows you to select
the focusing distance based on your subject’s location; an improved
auto focus system that includes macro ranges; Super SteadyShot image
stabilization; high sensitivity settings up to ISO 3200; and in-camera
editing functions such as “unsharp mask” to sharpen images.
Enhanced Playback Options
The W170 and W150 units are equipped with advanced image management
functionality. Filtering options allow you to search for photos by date
and smile. Images can be viewed by date or in a helpful calendar view,
and organized in the cameras’ “favorites” folder for quick retrieval of
beloved images.
The slideshow function of W170 and W150 has also been upgraded. Photos
can be selected using the same advanced filtering options available in
playback mode and transitions have been improved through the
application of face detection technology. Now your subjects can take
center stage as the slideshow moves through sophisticated pans, fades
and wipes. Improvements to the background music function include a
choice of more tracks, longer tracks, and multiple tracks for longer
slideshows.
Price and Availability
In pink, blue, black and silver, the DSC-W120 camera will be available
for about $200 in March. The DSC-W130 model will be offered in pink,
black and silver for about $230 that same month. The DSC-W150 model
will hit retail in sophisticated champagne, red, black and silver for
about $250 in April. The DSC-W170 model will also be available then in
those same colors for about $300.
The new models can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.
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