A new generation of µ [mju:] The Olympus µ [mju:] 840, µ [mju:] 1010 and µ [mju:] 1020: Getting you closer London, 22 January 2008 – This season sees the arrival of three powerful yet elegant additions to the award-winning Olympus µ [mju:] series.
Perfectly suited to the needs of today’s sophisticated and
fashion-conscious consumers, the µ [mju:] 840, µ [mju:] 1010 and µ
[mju:] 1020 offer users the choice of optical zoom levels ranging from
5x to 7x in remarkably thin and elegant casings. Integrated Dual Image
Stabilisation helps protect against blur caused by camera shake, while
an extra large 2.7”/6.9cm HyperCrystal LCD affords a magnificent view
for plenty of framing and reviewing ease. And with a suite of advanced
imaging tools such as Face Detection Technology, these 8.0 and 10.1
Megapixel models represent a new generation for stylish compact
photography. The Olympus µ [mju:] 840, µ [mju:] 1010 and µ [mju:] 1020
will be available from February 2008 at recommended prices of Ł199.99
for the µ [mju:] 840, Ł229.99 for the µ [mju:] 1010 and Ł269.99 for the
µ [mju:] 1020.
These charming new models marry first-rate design with innovative
technological advances to form the ideal combination of performance and
style. Their striking colours and slim metallic bodies are augmented by
outstanding image quality and processing speed thanks to Olympus’
advanced TruePic III image processor. Meanwhile, Dual Image
Stabilisation provides double-barrelled protection against blur caused
by camera shake – which comes in especially handy at the high levels of
magnification these cameras provide. In addition, intelligent solutions
such as Face Detection Technology have been integrated to ensure the
flawless depiction of human subjects by automatically determining
optimal exposure and sharpness settings. For significantly enhanced
results in low-light conditions, BrightCapture Technology has also been
included. Moreover, an extra large 2.7”/6.9cm HyperCrystal LCD enables
the easy preview and review of shots with all your friends – even in
direct sunlight.
µ [mju:] 840
Packing a hearty 8.0 Megapixels, the µ [mju:] 840 features a powerful
5x optical zoom (equiv. to 36-180mm) for getting up close to subjects
without having to change positions. For extreme close-ups, a Super
Macro function with a minimum shooting distance of 3cm delivers
high-resolution images of fascinating textures and surfaces. When used
in conjunction with an Olympus xD-Picture Card, this model also
features a new Panorama mode to enable the preservation of scenic
memories such as nature in its full splendour. What’s more, the smart
metallic body of the versatile µ [mju:] 840 comes in a range of four
stylish colours: Starry Silver, Midnight Black, Ocean Blue and Candy
Pink.
µ [mju:] 1010
The strapping µ [mju:] 1010 boasts 10.1 Megapixels and a 7x optical
zoom (equiv. to 37-260mm) for exciting close-ups in stunning detail:
retain the ability to zoom and crop later on a computer, as there’s
plenty of room to edit without quality loss. This model also comes with
the extremely light and ultra-slim LI-50B rechargeable battery with an
increased lifespan of 25% – so you can concentrate on getting great
shots without having to stop and recharge. What’s more, expressing
yourself is easy with the µ [mju:] 1010 since its stylishly-slim
metallic body is also available in a choice of three exciting colours:
Starry Silver, Midnight Black and Royal Blue.
µ [mju:] 1020
Photographers looking for powerful zooming capabilities will be pleased
with the phenomenal 7x optical zoom (equiv. to 37-260mm) of the µ
[mju:] 1020. Available in Starry Silver or Midnight Black, this
slim-bodied model features a generous 10.1 Megapixels to ensure not a
single precious detail goes missing. Furthermore, the µ [mju:] 1020
features the light and compact LI-50B rechargeable battery with an
increased lifespan – so shooting can now go on for up to 25% longer
without a recharge!
Ease of use
The µ [mju:] 840, µ [mju:] 1010 and µ [mju:] 1020 boast a number of
common features which enhance their intuitive usability such as
illuminated buttons to allow for improved navigation when shooting at
night or in low-light conditions. Additionally, 38 languages on board
guarantee that almost anyone in Europe can operate these cameras in
their native tongue. Plus, the combination of internal memory and an
xD-Picture Card slot means that there’s always room to expand storage
space. Olympus Master software for extra ease in the editing and
archiving of images is naturally also included.
Main features:
µ [mju:] 840
5x optical zoom (to 36-180mm*) for exciting close-ups
6.9cm/2.7" HyperCrystal LCD with extra bright display even in brilliant sunlight
20 scene modes for the best results in different situations
8.0 Megapixels to make poster-size prints
Attractive metal body in a choice of four colours: Starry Silver, Midnight Black, Ocean Blue and Candy Pink
µ [mju:] 1010
7x optical zoom (37-260mm*) for exciting close ups
10.1 Megapixels to make poster-size prints
6.9cm/2.7" HyperCrystal LCD with extra bright display even in brilliant sunlight
23 scene modes for the best results in different situations
Sleek, metal body in a choice of three colours: Starry Silver, Midnight Black and Royal Blue
Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042
µ [mju:] 1020
7x optical zoom (37-260mm*) for exciting close ups
10.1 Megapixels to make poster-size prints
6.9cm/2.7" HyperCrystal II LCD with extra bright display even in brilliant sunlight
23 scene modes for the best results in different situations
Slim, metallic body in a choice of Starry Silver and Midnight Black
Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042
Common features of the µ [mju:] 840, µ [mju:] 1010 and µ [mju:] 1020:
Avoids blur thanks to Dual Image Stabilisation
Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas
Better low light shooting thanks to BrightCapture Technology
New in-camera panorama function
Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
TruePic III image processor for faster image handling and higher image quality
* Equivalent to a 35mm camera
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