Tough enough for everyone, everywhere Olympus µ [mju:] 1030 SW & µ [mju:] 850 SW: Ready for adventure London, 22 January 2008 –Not one, but two bar-raising additions join the highly-successful Olympus shock and waterproof line-up this season.
Both the Olympus µ [mju:] 1030 SW and µ [mju:] 850 SW are remarkably
tough, offering protection against falls, water immersion and the
freezing cold. They are the ideal choice for great image results no
matter the intended photographic terrain.
They will be available from February 2008 at recommended prices of
Ł319.99 for the µ [mju:] 1030 SW and Ł229.99 for the µ [mju:] 850 SW.
Building on the tough reputation of their predecessors – including the
TIPA Award-winning µ [mju:] 770 SW – the new µ [mju:] 1030 SW and µ
[mju:] 850 SW set you up for adventure. Drop them in a muddy puddle on
a hike through the mountains and don’t worry: simply wash the mud off
in the next stream and keep shooting. Adventure is really yours for the
taking. Go for dives in lakes or the sea and capture the wonders under
the water’s surface, or take to the snow and immortalise those sub-zero
moments. Whatever your lifestyle, these extraordinary, chic models take
it all. Despite their tough attributes, image quality doesn’t take a
back seat. Precision Olympus optics deliver true-to-life results, while
integrated cutting-edge technologies provide intelligent solutions to
ensure the flawless reproduction of subjects. In addition, a choice of
several striking colours serves to further brighten the photo-taking
experience.
The Olympus µ [mju:] 1030 SW
There’s no other camera like it. The Olympus µ [mju:] 1030 SW is
waterproof to a depth of 10m, shockproof against falls to 2m,
freezeproof to temperatures as low as -10°C and crushproof to weights
of up to 100kg. And now, its stylish metal exterior – which is
available in a choice of three colours (Platinum Silver, Midnight Black
and British Green) – is also scratchproof. But this model isn’t only
tough and good-looking; its great image results also make it a delight
to have with you at all times. The incorporation of a 3.6x wide zoom
(28-102mm on a 35mm camera) provides plenty of flexibility when it
comes to framing: get more of the family into a group photo, or zoom in
close from afar for candid shots. A 10.1 Megapixel sensor provides
plenty of image detail, giving users the flexibility to crop shots
later on a computer and still retain high quality. Meanwhile, an
extra-large 2.7”/6.9cm HyperCrystal II LCD boasts a wider viewing angle
as well as improved views – even in bright sunlight. In addition,
Digital Image Stabilisation reduces blur caused by shakes. A new
battery (LI-50B) provides more power so shooting can go on for longer.
The Olympus µ [mju:] 850 SW
Sporting a sleek metal body in a choice of Starry Silver, Midnight
Black or Metal Pink, the Olympus µ [mju:] 850 SW brings the durability
of the shockproof, waterproof line-up to everyone. Waterproof to 3m,
shockproof to 1.5m, and freezeproof to -10°C, this camera is ready for
the bumps and bangs of everyday life. In conjunction with its tough
exterior, the µ [mju:] 850 SW boasts a hearty 8.0 Megapixels to
guarantee the flawless capture of every detail. Digital Image
Stabilisation is also on board to reduce blur. For framing flexibility,
a 3x optical zoom (equivalent to 38-114mm on a 35mm camera) gets you in
close, and the large 2.5”/6.4cm LCD makes it easy to quickly preview
and review shots. In addition, an LED Macro Illuminator is available
for enhancing shots of close-up subjects during macro photography.
All-round quality
Both the µ [mju:] 1030 SW and µ [mju:] 850 SW incorporate Face
Detection Technology for the optimal exposure and focus of human
subjects. Shadowy compositions are no longer a problem either, thanks
to inclusion of Shadow Adjustment Technology. And with BrightCapture
Technology, low-light shooting is significantly improved. The
integrated TruePic III image processor works to enhance not only speed,
but also colour reproduction and noise suppression for more realistic
images. And for additional operating ease, Olympus has raised the
number of languages on board to an incredible 38. Furthermore, the
underwater cases PT-043 and PT-041 are optionally available for the µ
[mju:] 1030 SW and the µ [mju:] 850 SW respectively for additional fun
up to 40m below the water’s surface.
The ultra-tough µ [mju:] 1030 SW and µ [mju:] 850 SW are the perfect
companions for fun and outdoor adventure, and will be available from
February 2008.
Main features:
µ [mju:] 1030 SW
Exciting shots in and by the pool and water as waterproof to 10m*
Take it anywhere, anytime as shockproof up to 2.0m**
Crushproof 100kg***
10.1 Megapixels to make poster-size prints
3.6x wide optical zoom (28-102mm****) for stunning close-ups
6.9cm/2.7" HyperCrystal II LCD with a bright display even in brilliant sunlight and at extreme angles (230,000 dots)
Scratchproof metal body in 3 colours: Platinum Silver, Midnight Black and British Green
Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-043
µ [mju:] 850 SW
Exciting shots in and by the water as waterproof to 3m*
Take it anywhere, anytime as shockproof up to 1.5m**
6.4cm/2.5" HyperCrystal LCD with a bright display even in brilliant sunlight
8.0 Megapixels to make poster-size prints
3x optical zoom (38-114mm****) for stunning portraits
Sleek metal body in 5 colours: Starry Silver, Midnight Black
or Metal Pink
Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-041
Common features of the µ [mju:] 1030 SW and µ [mju:] 850 SW
Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas
Digital Image Stabilisation for less blur
Better low light shooting thanks to BrightCapture Technology
Best companion also in winter as freezeproof
24 scene modes for the best results in different situations
Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
TruePic III image processor for faster image handling and higher image quality
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