NEW OLYMPUS 20X, WIDE-ANGLE SP-570 ULTRA ZOOM OFFERS SUPERIOR VERSATILITY FOR USERS OF ALL SKILL LEVELS Amazing Optics, 10 Megapixels, Wide-Angle and Telephoto Lens, Dual Image Stabilization, and 2.7-Inch HyperCrystal LCD Screen Top the List of Innovative Features
CENTER VALLEY, Pa., January 22, 2008 – Olympus today announces its new
powerful and versatile SP-570 Ultra Zoom digital compact camera, which
stands out from the crowd with an astounding precision-crafted 20x,
wide-angle optical zoom (26-520mm equivalent) and 10 million pixels of
resolution for superior image quality in any shooting situation.
The SP-570 UZ offers the advanced manual controls that experienced
photographers demand and find on a digital SLR (single lens reflex),
including a new zoom ring and hotshoe for external flash, and RAW
format capture. At the same time, users can easily set the camera to
operate like a simple point-and-shoot with automatic scene modes.
Beyond its impressive lens and pixel count, the SP-570 UZ delivers
other key innovations, including:
Dual Image Stabilization combines the benefits of Sensor-Shift Image
Stabilization and Digital Image Stabilization to compensate for both
camera shake and moving subjects, ensuring beautiful, blur-free images
in any situation;
Face Detection continually tracks faces within the frame and
automatically focuses, and optimizes exposure for sharp, brilliant
portrait pictures even if your subject is moving;
Shadow Adjustment Technology enables users to preview and capture
images as the human eye sees them, compensating for difficult lighting
situations and maintaining detail in highlights while improving the
detail in the shadows to produce more balanced photos;
Perfect Shot Preview takes the guesswork out of great photography by
allowing users to preview and select various photographic effects live
on the LCD screen, before snapping the shot; and
Large 2.7-Inch HyperCrystal™ LCD with anti-glare technology improves
visibility in bright sunlight and provides a wider viewing angle (176
degrees in every direction) for easier composition and viewing of
images during playback.
“The SP-570 UZ is the best choice for anyone who wants to dive deeper
into digital photography with a sophisticated yet simple-to-use camera
that will match their growing skills,” said Mark Hoffman, director,
Product Marketing, Olympus Imaging America Inc. “Thanks to its compact
design and easy-to-use advanced technologies, the perfect image is only
a click away.”
Capturing It All, Far and Wide
Precision optics is fundamental for producing quality images, and the
SP-570 UZ comes fully equipped with the equivalent of three lenses in
one complete camera. The bright, f2.8-4.5 lens provides the equivalent
of 26-520mm focal length with 100x total seamless zoom (5x digital
zoom). Users can get close to the action with the camera’s versatile
yet compact 20x super telephoto zoom and at the same time, the
wide-angle (26mm) lens captures more in each frame. Its super-macro
capabilities capture the subtlest details from as close as one
centimeter.
The compact lens construction combines high-refractive, aspherical and
extra-dispersion (ED) lens elements to deliver edge-to-edge sharpness
and clarity. Whether it is capturing fast-action sports or for everyday
use, this sturdy compact body with a wide-angle and telephoto lens
provides the versatility to get the job done.
Dual Image Stabilization
Dual Image Stabilization enables users to take crisp, clear pictures in
virtually any shooting situation – adjusting for camera shake and a
moving subject. Olympus’ mechanical Sensor-Shift Image Stabilization
keeps images sharp by adjusting the CCD to compensate for camera shake,
which often occurs when zooming in on your subject and in low-light
conditions when shutter speeds are slower. Digital Image Stabilization
freezes the action with high ISO sensitivity and fast shutter speeds
that prevent blur caused by a moving subject.
Full Manual Control
The Manual, Aperture Priority and Shutter Priority modes give users
versatility and control for optimal performance in any situation. Users
can express their creative vision – adjusting the f-stop for detailed
portraits with softened backgrounds, or slowing the exposure speed to
create the blurred effect of motion, or just sit back and let the
camera do the thinking through the use of the automatic settings.
Manual focus is also available for users who want to have full creative
control.
Hotshoe for External Flashes
The SP-570 UZ offers a hotshoe for connecting an external flash,
providing greater versatility for different lighting effects.
Additionally, the SP-570 UZ supports wireless flashes, enabling a user
to capture beautiful images even in difficult lighting situations.
Face Detection
Face Detection tracks faces within the frame and automatically focuses
(Face Detection AF) and optimizes exposure (Face Detection AE) quickly
for sharp, brilliant portrait pictures. Now, your subject’s face is in
focus whether it is in the center of the target area or not.
High-Speed Sequential Shooting and Pre-Capture
The SP-570 UZ is capable of capturing images at an incredible 13.5
frames per second (with a reduced image size of 3 megapixels). The
inclusion of Pre-Capture technology, which works in conjunction with
High-Speed Sequential Shooting, enables users to capture the action
before and after fully pressing the shutter button. Pre-Capture begins
working as soon as the focus is locked, automatically archiving five
frames in the camera’s buffer memory prior to the shutter release –
virtually guaranteeing that none of the action will be missed even if
the user’s reaction time is slow. Perfect for situations where timing
is essential, such as photographing a tennis player serving, children
playing or a whale breaching.
2.7-Inch HyperCrystal LCD
The SP-570 UZ utilizes a HyperCrystal LCD designed to offer a wider
viewing angle without glare or shadow. Now, images and movies appear
crisp and clear on the LCD with a greater than 140-degree viewing angle
(left-to-right or up-and-down), while composing or reviewing an image.
Its electronic viewfinder is very sharp and includes a diopter to
adjust to one’s own eye strength when not wearing glasses.
Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the
extreme contrast between dark shadowed areas and bright sunlight areas.
While the human eye is capable of detecting the nuances between dark
and light and all the details in between, image sensors traditionally
have not been quite as sensitive. The SP-570 UZ addresses this
challenge head-on with a new Shadow Adjustment Technology, which
compensates for extreme contrast where the shadow areas are
underexposed and lack visible detail. With the new technology, users
can preview and capture images that have the same contrast as seen with
the naked eye.
Perfect Shot Preview
The SP-570 UZ features a Perfect Shot Preview mode that enables users
to preview and select various photographic effects (such as zoom,
exposure compensation, white balance and metering) on a live,
multi-window screen before snapping the shot. Perfect Shot Preview
enables users to see precisely what the image will look like when
adjustments are made, ensuring users are capturing the exact image they
want. It is an ideal way for novice users to learn about the effects of
different photography techniques.
Perfect Fix In-Camera Editing
Olympus’ Perfect Fix feature offers quick solutions for unanticipated
image quality issues, which may be caused by several adverse
conditions. Lighting Fix can be used to adjust any underexposed areas
and Red-Eye Fix can be used to reduce the effects of red-eye sometimes
caused by a direct flash. Additional in-camera editing functions can be
quickly accessed right in the camera by the touch of a button; features
available include resizing, trimming, frames, text options, black and
white, and sepia.
TruePicTM III Image Processor
Olympus’ enhanced TruePic III Image Processor produces crystal clear
photos using all the pixel information for each image to deliver
superior picture quality with more accurate colors, true-to-life flesh
tones and faster processing speeds. TruePic III also captures sharp
images at high ISO settings, which are traditionally associated with
increasing image noise or producing grainy photos.
31 Shooting Modes Including Multi-Fireworks
The SP-570 UZ makes it easy to take great photos in a variety of
scenarios and lighting situations with 31 shooting modes, including a
Multi-Fireworks mode. To capture the most stunning fireworks displays,
this multi-exposure feature overlays the fireworks to create the memory
of a lifetime. To activate any of the camera’s pre-set modes, simply
select the desired mode for portraits, landscapes, night scenes,
fast-action and more.
OLYMPUS Master™ 2 Software
OLYMPUS Master 2 software provides the ultimate in digital imaging
management. An intuitive user interface makes downloading to your
computer quick and simple, and images are easily organized by folders
or albums and searchable by date in Calendar view. Also, with one-click
editing tools, such as red-eye removal, images can be touched up before
printing or e-mailing. Online support, templates, firmware upgrades and
other user services are just a mouse-click away. Use the optional
muvee™ Theater Pack to create professional quality slide shows and DVDs
from your pictures using any of several built-in templates.
Availability
The SP-570 UZ will be available in March 2008. It will also include:
Neck Strap, WIN/Mac USB Cable, Audio/Video Cable, four AA Batteries,
Manual, Warranty Card and OLYMPUS Master 2 Software CD-ROM.
U.S. Pricing
SP-570 UZ Estimated Street Price: $499.99 (U.S.)
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader,
designing and delivering award-winning products for consumer and
professional markets.
Olympus Imaging America Inc. works collaboratively with its customers
and its ultimate parent company, Olympus Corporation, to develop
breakthrough technologies with revolutionary product design and
functionality that enhances peoples’ lives every day. These include:
Digital and Film Cameras as well as related Underwater Products and Accessories
Professional Digital SLR Imaging Systems as well as related Underwater Products and Accessories
Digital and Microcassette Recorders
Digital Media
Binoculars
Olympus Imaging America Inc. is responsible for sales in the United
States, Canada, Mexico, the Caribbean, and Central and South America.
For more information, visit: www.olympusamerica.com.
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