Nik Software Announces New Color Efex Pro™ 3.0 The leading digital photographic filters for Photoshop® adds powerful selective control, film styles and much more in its latest release New York, NY - October 18, 2007 (Photo Plus Expo, Booth #760) - Nik Software, Inc. today announced the latest upgrade to its award-winning Color Efex Pro collection of photographic filters for Adobe® Photoshop® and Photoshop Elements. The new Color Efex Pro 3.0 filter collection now integrates Nik Software's patented U Point® technology for precise selective editing control, includes new and updated filters offering the widest range of professional photographic enhancements and effects, and features a completely redesigned user interface.
Nik Software's U Point technology provides easy-to-use tools for direct
on-image control of filter effects and enhancements. Applying filters
to specific areas of a photo can be achieved easily using just a few
mouse clicks without the need to create complicated selections, masks,
and layers. Color Efex Pro combined with U Point technology offers
users unprecedented control over selective image enhancements and
effects.
"Color Efex Pro 3.0 is the biggest advancement in the way photographers
work with digital photographic filters and will change the way that
photographers edit images," said Michael J. Slater, CEO of Nik
Software. "We have always been committed to placing creative control in
the hands of photographers and the new filters in Color Efex Pro 3.0
and our U Point technology does exactly that," Slater concluded.
Using U Point powered Control Points, users can make selective
corrections or enhancements by placing a Control Point directly on any
part of an image (such as sky, skin, grass, or a building) and
adjusting the level of opacity of the effect on that specific part of
the image. This selective control enables users to perform enhancements
in a fraction of the time needed using other software tools. U Point
technology is also found in Nik Software's Dfine 2.0 noise reduction
tool and Capture NX photo editing software from Nikon Corporation.
"I have been using Color Efex Pro for over seven years and each and
every one of my images is touched by this software. Every time a new
version is released I am always amazed at how Nik Software continues to
advance and improve its products and technologies," said Vincent
Versace, professional photographer.
Available in three editions, the Color Efex Pro Complete Edition
features over 250 distinctive effects and styles in over 50 easy-to-use
filters, and includes more than 30 emulated film types. New and updated
filters in Color Efex Pro 3.0 address specific needs for varying styles
of photography, ranging from studio, portrait, and commercial, to fine
art and nature.
Notable features in Color Efex Pro 3.0 also include a Filter List
organized by photography styles, a resizable window that easily
accommodates large monitor sizes, large before/after image previews, a
Navigator Loupe, and the ability to save favorite filter sets.
Photographers and photo enthusiasts of all skill levels will be able to
use Color Efex Pro 3.0 for such tasks as traditional filter
enhancements, color correction, image retouching, creative
enhancements, and more. Color Efex Pro 3.0 also supports Photoshop's
layer masks and is optimized for pressure sensitive devices such as
Wacom® pen tablets.
Pricing and Availability
Color Efex Pro 3.0 will be available in electronic or boxed form direct
from Nik Software (www.niksoftware.com) or in boxed form from specialty
camera retailers in North America in December 2007. The software runs
on the Windows and Macintosh operating systems and is fully compatible
with Adobe Photoshop CS3 running on Intel-based Macintosh computers.
Color Efex Pro 3.0 is available in three versions: The Complete Edition
contains the complete set of filters available in Color Efex Pro 3.0,
while the Select and Standard Editions have selected filters while
providing the same functionality and features. A complete filter list
and edition breakdown may be found at www.niksoftware.com/cepfilters.
The suggested retail price for the Complete Edition is $299.95; the
Select Edition is $159.95; the Standard Edition is $99.95.
A complete list of resellers may be found at
www.niksoftware.com/resellers. Registered users of Nik Color Efex Pro
2.0 and earlier qualify for special upgrade pricing, which varies
depending on the version and specific edition. Customers that have
purchased Nik Color Efex Pro 2.0 after October 18, 2007 are eligible to
receive the upgrade free of charge and are encouraged to register their
software for early notification of availability.
About Nik Software, Inc.
Nik Software, Inc. is a privately held company that develops software
solutions for the growing digital imaging and photography markets.
Established in 1995, Nik Software has become the recognized leader in
digital photographic filter development and produces award-winning
technology and software products for digital photography and imaging
professionals including U Point® technology, Dfine®, Nik Color Efex
Pro™, and Nik Sharpener Pro™ software. Buy Nik Color Efex
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