The Wait is Over: CANON U.S.A.’S HIGHLY ANTICIPATED EOS 40D DIGITAL SLR DELIVERS HIGH-RESOLUTION IMAGE QUALITY, HIGH-SPEED SHOOTING AND HIGH–END FUNCTIONALITY Fastest in Class 6.5 FPS Shooting Speed, New Autofocus Sensor and Newly Enhanced 10.1 Megapixel CMOS Imaging Sensor Combine to Boost the EOS 40D’s Appeal While Maintaining its Accessible Mid-Market Pricing
LAKE SUCCESS, N.Y., August 20, 2007 – Following months of intense
anticipation by Digital SLR enthusiasts worldwide, the EOS 40D DIGITAL
SLR Camera from Canon U.S.A., Inc. is scheduled to begin sailing into
stores in early September. Building on the success of Canon’s
perennially popular “prosumer” EOS 20D and 30D models, the EOS 40D
advances the state-of-the-art for mid-range Digital SLR cameras, making
it a natural first choice for advanced amateur photographers and
entry-level professionals, and an ideal second body for more
established photo pros. Indeed, given the level of feature upgrades and
improvements, technological wizardry and user-requested creative
controls, the Canon EOS 40D SLR’s “prosumer” appellation may refer more
to its accessible price point than to the exceptional quality, clarity
and resolution of the images it creates.
From the camera’s newly enhanced, 10.1-megapixel CMOS imaging sensor
(designed and manufactured by Canon) and its proprietary and
super-efficient DIGIC III image processor, to its completely redesigned
autofocus sensor and fast, 6.5 frame-per-second (fps) continuous
shooting capability (for bursts of up to 75 Large/Fine JPEGs or 17 RAW
images), the EOS 40D SLR puts the fun in functionality and makes
serious photo business a positive pleasure.
Indeed, at 6.5 fps, no Digital SLR in the EOS 40D mid-range class and
price category has so high a continuous shooting capability1, making it
ideal for shooting – and actually capturing – speed-sensitive outdoor
and wild-nature shots as well as a wide variety of action and sports
scenes. The speed of the EOS 40D SLR comes from Canon’s balanced
combination of its latest processor, DIGIC IIII, DDR SDRAM high-speed
memory, four-channel-per-line sensor readout, and two separate motors
for shutter and mirror operation.
“This newest member of Canon’s Digital SLR family takes mid-range
Digital SLRs to exciting new heights with enhanced resolution and image
quality, faster shooting and processing speeds and better overall
functionality than ever before,” stated Yuichi Ishizuka, senior vice
president and general manager, Consumer Imaging Group, Canon U.S.A.
“The Canon EOS 40D Digital SLR Camera incorporates many Canon
innovations and advancements that differentiate our products from the
competition, while respecting and reinforcing our long-standing
traditions of providing superior value and innovative imaging
technology.”
Display’s the Thing
The most easily visible upgrade on the EOS 40D Digital SLR is the
camera’s larger three-inch LCD screen (compared with the EOS 30D’s
2.5-inch monitor). Still, size is only the beginning of the difference
between these two cameras’ displays. In order to increase viewing ease
in outdoor conditions such as bright sunlight, Canon raised the
brightness level of the EOS 40D camera’s 230,000-pixel LCD screen,
broadened the color gamut and narrowed the viewing angle from 170
degrees to a still wide 140-degree perspective in all directions. An
added advantage of the larger-sized display is the ability to use a
larger font size for text, making it easier to read setting and menu
options on the screen. The camera’s menu is organized in the same
tabbed format as the EOS-1D Mark III Digital SLR.
Canon extends its “ease-of-reading” policy to the EOS 40D SLR’s
viewfinder as well. The upgraded viewfinder increases optical
magnification from 0.90x to 0.95x, expands the viewing angle from 251
degrees to 264 degrees and raises the eye point from 20mm to 22mm.
Enhanced Durability
Recognizing the often rigorous shooting conditions encountered by
professional and advanced amateur photographers, Canon design engineers
made the EOS 40D SLR’s magnesium alloy exterior even more ruggedly
dependable than its predecessors with upgraded dust and weather
resistant construction, particularly around the camera’s connection
ports, battery compartment and single-slot compact flash memory card
door. Should the user inadvertently open the compact flash card door
while the camera is writing to the card, a warning will pop up on the
LCD screen and an open door “alarm” will sound, but the image(s) will
continue writing to the memory card without interruption. The EOS 40D
SLR also retains many of the outstanding features of the EOS 30D model,
such as its fast 0.15-second initial start-up, its extremely durable
shutter (rated up to 100,000 cycles), its top shutter speed of 1/8000
sec and 1/250 maximum X-sync flash shutter speed setting.
Improved Image Quality
Although it is based on the image sensor used in the EOS Digital Rebel
XTi, the EOS 40D Digital SLR’s 10.1-megapixel CMOS APS-C size image
sensor has been significantly improved thanks to the use of larger
microlenses over each pixel to reduce noise and expand sensitivity up
to ISO 3200. The EOS 40D retains the model 30D camera’s 1.6x focal
length conversion factor (compared to full-frame digital image sensors
or 35mm film) and is compatible with the full line-up of Canon EF
lenses as well as the Company’s expanding selection of high-quality,
affordable EF-S lenses created specifically for Canon Digital SLRs with
APS-C size image sensors.
Adding to the improved virtuosity of the images captured by the EOS 40D
SLR is the camera’s 14-bit Analog-to-Digital (A/D) conversion process.
Able to recognize 16,384 colors per channel (four times the number of
colors recognized by the EOS 30D SLR’s 12-bit conversion capability),
the EOS 40D camera is able to produce images with finer and more
accurate gradations of tones and colors. The EOS 40D also incorporates
the optional Highlight Tone Priority and High-ISO Noise Reduction
functions first introduced earlier this year with the EOS-1D Mark III
Professional Digital SLR.
DIGIC III
DIGIC III is the latest generation of Canon’s proprietary image
processing engine. DIGIC III technology ensures that the fine details
and natural colors of the images are optimally recorded and, as an
added bonus, is also responsible for the EOS 40D SLR’s high-speed
performance, faster signal processing and even its efficient energy
consumption.
sRAW
In addition to retaining the RAW image capture capabilities of its
predecessors, the EOS 40D SLR now offers a more manageable “sRAW”
recording format. In sRAW mode, the number of pixels is reduced to
one-fourth that of a standard RAW image and the file size is cut in
half, while retaining all of the flexibility and creative possibilities
associated with full-size, conventional RAW images.
Improved Autofocus and Exposure Control
While the EOS 40D SLR maintains the nine-point wide area AF coverage
first introduced on the EOS 20D camera, Canon has made significant
improvements to its speed, precision and functionality, minimizing
subject recognition problems in the process. The EOS 40D camera’s
completely redesigned nine-point AF sensor provides cross-type AF
measurement at all nine focusing points for maximum apertures up to
f/5.6, and for the first time in any EOS camera, the central AF point
offers enhanced precision for both vertical and horizontal subject
contrast when using EF or EF-S lenses featuring maximum apertures of
f/2.8 or faster. AF calculation speed with the EOS 40D camera is 30
percent faster than the EOS 30D model.
The Canon EOS 40D Digital SLR retains the same 35-zone metering sensor
as its predecessor. Available patterns include Evaluative metering,
which is linked to all AF points and is set automatically in the Basic
Zone modes, Centerweighted average metering, Partial metering and Spot
metering, covering approximately 9 percent or 3.8 percent of the
viewfinder at center, respectively. The camera’s E-TTL II autoflash and
12 exposure control modes (11 AE modes plus manual) are also unchanged
from the EOS 30D SLR model. However, as a result of consumer input,
Canon has added three Custom exposure modes. As an added convenience,
particularly for wireless flash operations, users can adjust the flash
settings of the Canon Speedlite 580EX II directly from the camera.
The Canon EOS 40D camera offers ISO speeds from ISO 100 to ISO 1600 in
1/3-stop increments. Users can also opt for a high-speed setting of ISO
3200. For the first time in any EOS camera, the 40D model offers Auto
ISO capability in Creative Zone exposure modes. This valuable new
feature adjusts the ISO speed to the optimal setting based on low light
or shaky shooting conditions. Additionally, the EOS 40D provides
full-time display of the active ISO speed setting, both in the
viewfinder as well as on the top LCD data panel.
The Canon EOS 40D Digital SLR is also the first camera in its class to
offer two interchangeable focusing screens in addition to the standard
precision matte screen. Users can opt for a grid-type focus screen that
makes it easier to verify horizontal or vertical alignment while
determining image composition, as well as the Super-Precision Matte
focusing screen that makes it easier to grasp the “sweet spot” of
manual focusing when using a lens with a maximum aperture of f/2.8 or
faster.
Enhanced Live View
Previously the province of the EOS-1D Mark III DSLR (one of Canon’s
top-tier professional cameras), the Live View function now gives EOS
40D camera users an expanded and exceedingly convenient and comfortable
set of shooting options. By permitting the framing and capturing of
subjects using the camera’s LCD screen instead of the viewfinder, the
shooter gains a 100 percent field view to more easily achieve the
desired composition. A new Custom Function on the EOS 40D allows
autofocus during Live View by pressing the camera’s AF-ON button. At
that point, the reflex mirror goes down and AF is carried out in the
normal way. Letting go of the AF-ON button resumes Live View functions.
Also, in the Live View shooting mode the user can magnify the image by
five or ten times in order to ensure that the shot is optimally
focused. Live View is at its best during tripod shooting – particularly
for close-up photography where precise focusing is imperative. As a
side benefit, the Live View shooting mode helps to reduce vibration by
lifting the reflex mirror out of the optical path well in advance of
the exposure, improving image quality at slow shutter speeds. A new
electronic 1st-curtain shutter function in Live View mode reduces
release time lag and operational noise even further to avoid spooking
wildlife or disturbing people nearby with unwanted camera sounds.
Additionally, as the release time lag is miniscule, even instantaneous
movements like a bird taking flight can be readily captured.
EOS Integrated Cleaning System
First introduced on the EOS Digital Rebel XTi camera, the EOS
Integrated Cleaning System is a prime example of trickle-up technology
and is now becoming a standard feature on all new EOS Digital SLRs. The
camera’s Self-Cleaning Sensor Unit uses ultrasonic vibrations to
literally shake dust particles off of the low-pass filter in front of
the sensor each time the camera is powered up or shut down. Users also
have the option of engaging the “clean now” function at will or
bypassing it altogether. Additionally, the EOS 40D SLR’s manual sensor
cleaning function raises the mirror and allows users to clean dust that
has stuck to the low-pass filter. Dust that has been shaken or blown
loose is then trapped by adhesive at the base of the sensor unit
housing, preventing the problematic particles from reattaching
themselves to the filter when the camera moves. The second part of the
cleaning system is a software solution that maps the location of any
spots that may remain on the sensor. The mapped information is saved as
Dust Delete Data and attached to the image file. Subsequently, the
offending dust information is subtracted from the final image during
post processing with a compatible personal computer, using the supplied
Digital Photo Professional software.
Improved Software
Among the most valuable features of the Canon EOS 40D Digital SLR is
its compatibility with Canon’s Picture Style Editor (PSE) 1.0 software.
With PSE, shooters can actually design the look of their photographs by
inputting their own preferred style, color and tone curves. The EOS 40D
Digital SLR also ships with the latest versions of Canon's powerful
software applications, including Digital Photo Professional 3.1 and EOS
Utility 2.1, which now support the camera's Remote Live View and Dust
Delete Data functions, as well as incorporating a broad range of
additional improvements designed to improve image quality and speed up
workflow. Also included are ZoomBrowser EX 5.8 and ImageBrowser 5.8 for
easy browsing, viewing, printing and archiving with compatible computer
operating systems, including Microsoft Windows Vista and Windows XP, as
well as Mac OS X.
Accessories
New system accessories for the EOS 40D SLR include the redesigned
high-capacity Battery Grip BG-E2N, which facilitates high-volume
shooting and easier vertical shooting. Compatible with up to two
BP-511A battery packs or a set of six AA-size batteries, the battery
grip approximately doubles the number of shots that can be taken,
compared with the battery power of the EOS 40D SLR alone. The BG-E2N
grip features new sealing material around the battery compartment to
better resist water and dust. The new model replaces the original BG-E2
grip and is compatible with the EOS 20D, 30D and 40D models.
Designed exclusively for the EOS 40D SLR, the new Wireless File
Transmitter WFT-E3A*/** permits wireless transfer and back-up, as well
as remote control of the camera in Live View mode. It can also be
connected to various GPS receivers or Hi-Speed USB 2.0 external storage
devices such as convenient flash drives or high-capacity hard drives
with much larger storage capacity than the memory cards in the camera
for instant back-up as images are captured. Compact and affordable, the
WFT-E3A wireless transmitter also doubles as a vertical grip and
requires its own BP-511A battery pack in addition to the battery
installed in the camera body.
EF-S 18-55mm f/3.5-5.6 IS Lens
Developed in response to consumer demand for a high-quality yet
affordable optically image stabilized lens, the Canon EF-S 18-55mm
f/3.5-5.6 IS standard zoom lens adds a phenomenally flexible lens to
the EOS 40D SLR shooter’s imaging arsenal. While it features the
wide-angle to mid-range zoom flexibility of its non-IS predecessor,
this new EF-S 18-55mm f/3.5-5.6 IS lens offers the significant
advantage of a true lens-shift image stabilization system that yields
up to a full four stops of image-shake correction.
The higher performance provided by Canon’s lens shift IS system
(compared with the in-camera sensor shift type offered in some
competitive SLRs) includes the ability to optimize the lens performance
for specific shooting situations such as low-light, long-zoom or
movement while shooting (or virtually any combination of the three).
What’s more, the shooter can see the image stabilization effect in the
viewfinder. As the image already appears steady, more accurate framing
and composition is possible, the AF point can be placed more precisely,
and the photographer can concentrate on the optimal shot more
comfortably.
Compact and lightweight, the optional EF-S 18-55mm f/3.5-5.6 IS zoom
lens is manufactured by Canon specifically for the EOS 40D SLR and any
other EOS SLR that takes EF-S lenses including the EOS 30D, EOS 20D,
EOS 20Da, EOS Digital Rebel XTi, EOS Digital Rebel XT and the original
EOS Digital Rebel camera. An ideal complement to the EOS 40D SLR, the
EF-S 18-55mm f/3.5-5.6 IS lens is scheduled to be in stores in October
at an estimated selling price of $199.99.i
The Canon EOS 40D Digital SLR is scheduled for early September delivery
and will be sold in a body-only configuration at an estimated selling
price of $1,299.00i. It will additionally be offered in a kit version
with Canon’s EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated
selling price of $1,499.00i.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and
industrial imaging solutions. The Company is listed as one of Fortune's
Most Admired Companies in America and is on the BusinessWeek list of
"Top 100 Brands.” Its parent company, Canon Inc. (NYSE:CAJ) is a top
patent holder of technology, ranking third overall in the U.S. in
2006†, with global revenues of $34.9 billion. For more information,
visit www.usa.canon.com.
FCC Disclaimer
*This device has not been authorized as required by the rules of the
Federal Communications Commission. This device is not, and may not be
offered for sale or lease, or sold or leased, until authorization is
obtained.
FDA Disclaimer
**A Product Report required by 21 C.F.R. §1002.10 has not been
submitted to the United States Food and Drug Administration for this
product. This product is not, and may not be, offered for sale or
lease, or sold or leased, until the required report has been submitted.
-------
All referenced product names, and other marks, are trademarks of their respective owners.
Specifications and availability are subject to change without notice.
iPricing subject to change at any time. Actual prices are determined by individual dealers and may vary.
† IFI Patent Intelligence Press Release, January 2007
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