CANON U.S.A.’S NEW POWERSHOT G9 CAMERA COMBINES CREATIVE CONTROL WITH COMPACT CONVENIENCE New G-Series Camera Gives Serious Photo Enthusiasts the Power of a Professional Digital SLR in a Point-and-Shoot Package
LAKE SUCCESS, N.Y., August 20, 2007 – Canon U.S.A., Inc. announced
today that its acclaimed G-series has a new top-of-the line model – the
PowerShot G9 digital camera. The PowerShot G9 digital camera offers
serious shooters and value-minded professionals a feature-packed camera
with many of the advanced photographic capabilities of a high-end
Digital SLR camera, in a lightweight, compact package at an affordable
price.
The PowerShot G9 digital camera features the same matte black,
retro-hip design that G-series fans have come to appreciate, with a
simplified control layout that is versatile yet easy to understand.
This camera is loaded with Canon’s latest and most advanced
technologies, while raising the bar with the addition of RAW Mode,
usually reserved for larger and more expensive SLR cameras. Advanced
photographers also have the option of using RAW+JPEG simultaneous
capture functionality, giving photographers the best of both worlds –
JPEGs for immediate use and RAW images for faithful image reproduction,
and extensive, non-destructive image editing capability.
The PowerShot G9 digital camera features class-leading 12.1-megapixel
resolution for stunning, deeply detailed images that allow enlargements
up to poster size with cropping. A 6x optical zoom lens brings the
photographer right into the action, and by incorporating Canon’s
Optical Image Stabilizer (OIS), excellent-quality images are assured in
situations prone to camera shake and image blurring. So, whether you
are shooting outdoors at dusk or inside without a flash, camera shake
is detected and effectively canceled. Photographers will find it quick
and easy to review and compare photos for printing with Canon’s Image
Inspection Tool. And, because Image Inspection is now linked with
Advanced Face Detection technology, they can save considerable time
while reviewing, because the main subject is automatically detected and
enlarged, eliminating the need to zoom and scroll manually, while at
the same time making it simple to determine if facial expressions are
pleasing before moving on to the next photo.
“The PowerShot G9 digital camera brings our highest levels of
performance and usability to the G-series,” said Yuichi Ishizuka,
senior vice president and general manager, Consumer Imaging Group,
Canon U.S.A. “By combining RAW Mode with our other key technologies in
this camera, we’re providing a high-performing and affordable option to
advanced photo enthusiasts who want the creative power of a Digital SLR
in a smaller body form.”
The PowerShot G9 digital camera comes equipped with 23 shooting modes,
allowing for a myriad of different photo preferences and conditions
including Automatic, Manual, Shutter-speed-Priority, Aperture-Priority,
and two Custom modes as well as special scene modes such as Portrait,
Landscape, Night Scene, Sports, Indoor, Beach and Snow, offering users
Digital SLR-like capability in a compact digital camera. The PowerShot
G9 also features Canon’s powerful DIGIC III Image Processor, delivering
superior image quality, ultra-responsive performance, extended battery
life and advanced Face Detection technology, so users can be confident
that the face they want, is the face that they capture. And, with a new
large, three-inch PureColor LCD II screen and easy-to-access ISO and
manual mode dials, customized shooting, reviewing and menu adjustments
are especially convenient. The PowerShot G9 digital camera is also
compatible with optional high-quality Canon wide-angle, telephoto and
macro supplementary lenses, as well as EOS Speedlite flashes and a
waterproof case rated to a depth of 40 meters/130 feet, giving
photographers more robust photographic capabilities that are in line
with professional and expensive SLRs.
True to Canon’s industry leadership position, the PowerShot G9 digital
camera gives consumers interested in the ease of a compact camera many
of the technological advancements that are the result of Canon’s
70-year heritage as an imaging innovator, differentiating it from
competitive products.
New Canon PowerShot Product Lines’ Standard Advanced Technologies
DIGIC III
The "brain" of this new PowerShot camera is DIGIC III, the gold
standard on all new Canon digital cameras. The DIGIC III image
processor accounts for the camera's higher performance levels,
including faster start-up, faster autofocus and quicker shutter
response times that leave long-lag competitors in the dust. The DIGIC
III chip design improves image quality and offers more efficient power
consumption, resulting in extended battery life under typical shooting
conditions.
ADVANCED FACE DETECTION
With Canon’s new Genuine Face Detection technology, the camera can
detect, lock-on and track up to nine forward-looking human faces in a
scene. The Face Detection algorithm automatically prioritizes and
selects faces and not simply the closest object (based on Canon’s
Intelligent Scene Analysis/iSAPS technology). It will then optimize the
focus, exposure and flash to ensure the best possible results. Using
Canon’s Face Detection, photographers can keep up to nine faces in
focus at any one time no matter where they are within the image. The
PowerShot G9 camera also introduces an exclusive new function called
Face Select and Track. With this feature, when multiple faces are
detected, photographers can select any individual face they want the
camera to specifically track and be a primary focus. This feature is
ideal for many shooting situations such as birthday parties or
graduation ceremonies, where many people are present, but the
photographer is primarily interested in just one of them. Working in
concert with Face Detection, the G9’s “Red-Eye Correction” feature
helps to detect and correct red-eye during playback mode. Images can be
corrected automatically or manually while viewing photos on the LCD
screen. All in all, Canon’s new Face Detection Technology makes for
even easier picture-taking moments, helping users ensure in-focus
smiles, and assisting in the elimination of over-exposed faces.
OPTICAL IMAGE STABILIZATION (OIS)
The extended zoom range of the PowerShot G9 camera makes optical image
stabilization (OIS) essential. Canon's lens shift OIS provides an
effective antidote to camera shake, particularly at longer zoom lengths
or during long exposures when even the slightest hand-held shake is
magnified to picture-blurring proportions. Superior to electronic image
stabilization systems that simply use software to mask movement, OIS
actually shifts the lens proportionately to compensate for unwanted
motion, making it easier to snap great images. The OIS found in Canon
PowerShot digital cameras is based on technology developed for Canon’s
renowned high-end professional SLR cameras.
The steady effectiveness is further enhanced when paired with the new
"Auto ISO Shift" feature which, at the touch of a button, can
automatically increase the ISO speed setting as required to maintain
fast shutter speeds when shooting in low light conditions without a
flash.
PRINTING MADE EASY
All Canon PowerShot digital cameras work seamlessly with Canon’s
compact photo printers to deliver stunning high-quality borderless
prints. Consumers simply connect their PowerShot digital camera to a
Canon compact photo printer, press the Print/Share button, and moments
later a brilliant, borderless 4” x 6” print begins to emerge; it’s that
simple. Canon’s compact photo printers are PictBridge compatible, so
they work with PictBridge enabled digital cameras to provide users with
excellent image quality and ease-of-use, especially when paired with a
Canon digital camera.
HIGH-CAPACITY MEMORY CARD CAPABILITY
As an added convenience, Canon PowerShot digital cameras also
accommodate MultiMedia MMC memory cards, as well as standard SD memory
cards and the new, high-capacity SDHC memory cards. This way, consumers
do not have to carry around multiple memory cards in order to be able
to continue to save those special moments during extended vacations or
high-photo-taking adventures. Canon PowerShot owners can travel in
sleek style.
Powerful Software
The PowerShot G9 is bundled with the latest versions of Canon’s
powerful digital imaging software, including ZoomBrowser EX 6.0 and
ImageBrowser 6.0 for easy downloading, viewing and printing. RAW Image
Task software is also supplied to facilitate high-quality processing of
the PowerShot G9’s new RAW images.
In stores in October, the PowerShot G9 camera kit includes a
lithium-ion rechargeable battery and battery charger, a 32MB MMC plus
memory card, a USB interface cable, an AV cable, a neck strap, and
Canon’s software suite at an estimated selling price of $499.99*.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and
industrial imaging solutions. The Company is listed as one of Fortune's
Most Admired Companies in America and is on the 2006 BusinessWeek list
of "Top 100 Brands.” Its parent company, Canon Inc. (NYSE:CAJ), is a
top patent holder of technology, ranking third overall in the U.S. in
2006†, with global revenues of $34.9 billion. To keep apprised of the
latest news from Canon U.S.A., sign up for the Company’s RSS news feed
by visiting www.usa.canon.com/pressroom.
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All referenced product names, and other marks, are trademarks of their respective owners.
Specifications and availability are subject to change without notice.
*Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.
† IFI Patent Intelligence, January 2007.
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