WHO’S ZOOMING WHO—CANON U.S.A. ANNOUNCES NEW ULTRA-ZOOM LINE IN ITS EVER-POPULAR POWERSHOT FAMILY OF COMPACT DIGITAL CAMERAS PowerShot SX100 IS Offers All the Zooming Power Consumers Could Ever Want
LAKE SUCCESS, N.Y., August 20, 2007 – Canon U.S.A., Inc. today
introduced a brand new PowerShot line – the SX series – and the first
camera in that line-up, the ultra-zoom PowerShot SX100 IS digital
camera. The PowerShot SX100 IS digital camera features a 10x optical
zoom, an Optical Image Stabilizer (OIS) and an extended grip, making
this light and small shooter capable of capturing magnificent images
clearly, even at long range.
In addition to its powerful zoom lens, the PowerShot SX100 IS digital
camera is loaded with a full complement of performance and convenient
features that camera aficionados have come to expect from Canon – 8.0
megapixel resolution for crisp, vibrant images, a DIGIC III image
processor for speed, power and performance, Canon’s Genuine Face
Detection Technology (with Face Selector capability), a large 2.5-inch
LCD screen for easy image previews and reviews, and much more.
This technology, coupled with a 10x optical zoom and OIS, enables
soccer moms who are perched in the bleachers to have the ability to
shoot photos of their superstars playing on the field that will look
like photos taken from the sidelines. Alternatively, a parent sitting
in the balcony with their sights set on capturing their little
ballerina’s face as she pirouettes through the air for the first time
can easily keep the focus framed on their daughter’s moving image
throughout the performance. And, since the PowerShot SX100 IS Digital
Camera is part of Canon’s “A-Team” (powered by AA batteries), it’s
quick and simple to power up.
Though simple to operate, the PowerShot SX100 IS digital camera offers
photo enthusiasts many creative possibilities, including the ability to
shoot VGA movies of the very highest quality. In fact, the PowerShot
SX100 IS provides two VGA 30 fps recording modes: Standard mode for
maximum image quality, and the new 640 LP mode for maximum recording
time and reduced file sizes. In either mode, the PowerShot SX100 IS can
capture individual movies up to one hour or 4GB per clip, whichever
comes first. Budding filmmakers simply switch to movie mode to capture
video more easily than ever before, and then clearly view it on the
bright 2.5-inch wide-angle LCD display or through a connected TV set or
video monitor. Movie clips can also be uploaded to compatible personal
computers for sharing on the World Wide Web.
Additionally, the PowerShot SX100 IS digital camera comes equipped with
19 shooting modes, ranging from fully automatic to fully manual, and
easily accessible through an SLR-style mode dial on top of the camera.
Shooting modes include Full Auto, Program, Shutter-Priority,
Aperture-Priority and Manual, as well as special scene modes including
Portrait, Landscape, Night Scene, Sports, and Kids & Pets.
“We developed the PowerShot SX100 IS digital camera with all the
zooming power and creative control a traditional photo-taker could ever
want in a compact and value-priced package,” said Yuichi Ishizuka,
senior vice president and general manager, Consumer Imaging Group,
Canon U.S.A. “At a price point of just under $300 with a simple and
intuitive user interface, this camera is just as appropriate for
beginners as it is for more seasoned enthusiasts with a need to capture
quality images from a distance.”
Setting it apart from competitors, the PowerShot SX100 IS digital
camera gives consumers interested in the ease of a point-and-shoot
camera many of the technological advancements that are the result of
Canon’s 70-year heritage as an imaging innovator.
New Canon PowerShot Digital Camera Lines’ Shared Technological Advancements
DIGIC III
The "brain" of this new PowerShot camera is DIGIC III, the gold
standard on all new Canon digital cameras. The DIGIC III image
processor accounts for the camera's higher performance levels,
including faster start-up, faster autofocus and quicker shutter
response times that leave long-lag competitors in the dust. The DIGIC
III chip design improves image quality and offers more efficient power
consumption, resulting in extended battery life under typical shooting
conditions.
ADVANCED FACE DETECTION
With Canon’s new Genuine Face Detection technology, the camera can
detect, lock-on and track multiple human faces in a scene. The Face
Detection algorithm automatically prioritizes and selects faces and not
simply the closest object (based on Canon’s Intelligent Scene
Analysis/iSAPS technology). It will then optimize the focus, exposure
and flash to ensure the best possible results. Using Canon’s Face
Detection, photographers can keep up to nine forward-looking faces in
focus at any one time no matter where they are within the image. The
PowerShot SX100 IS digital camera also introduces an exclusive new
function called Face Select and Track using the convenient Face
Selector button. With this feature, when multiple faces are detected,
photographers can select any individual face they want the camera to
track. This feature is ideal for many shooting situations such as
birthday parties or graduation ceremonies, where many people are
present, but the photographer is primarily interested in just one of
them. Working in concert with Face Detection, the SX100 IS’s “Red-Eye
Correction” feature helps to detect and correct red-eye during playback
mode. Images can be corrected automatically or manually while viewing
photos on the LCD screen. All in all, Canon’s new Face Detection
Technology makes for even easier picture-taking moments, helping users
ensure in-focus smiles and accurately exposed faces.
OPTICAL IMAGE STABILIZATION (OIS)
The extended zoom range of the camera makes optical image stabilization
(OIS) essential. Canon's lens shift OIS provides an effective antidote
to camera shake, particularly at longer zoom focal lengths or during
long exposures when even the slightest hand-held shake is magnified to
picture-blurring proportions. Superior to electronic image
stabilization systems that simply use software to mask movement, OIS
actually shifts the lens proportionately to compensate for unwanted
motion, making it easier to snap great images. The OIS found in Canon
PowerShot digital cameras is based on technology originally developed
for Canon’s renowned high-end professional EOS SLR cameras.
The steady effectiveness is further enhanced when paired with the new
"Auto ISO Shift" feature which, at the touch of a button, can
automatically increase the ISO speed setting as required to maintain
fast shutter speeds when shooting in low light conditions without a
flash.
PRINTING MADE EASY
All Canon PowerShot digital cameras work seamlessly with Canon’s
compact photo printers to deliver stunning high-quality borderless
prints. Consumers simply connect their PowerShot digital camera to a
Canon compact photo printer, press the Print/Share button, and moments
later a brilliant, borderless 4” x 6” print begins to emerge; it’s that
simple. Canon’s compact photo printers are PictBridge compatible, so
they work with PictBridge enabled digital cameras to provide users with
excellent image quality and ease-of-use, especially when paired with a
Canon digital camera.
HIGH-CAPACITY MEMORY CARD CAPABILITY
As an added convenience, Canon PowerShot digital cameras also
accommodate MultiMedia MMC memory cards, as well as standard SD memory
cards and the new, high-capacity SDHC memory cards. This way, consumers
do not have to carry around multiple memory cards in order to be able
to continue to save those special moments during extended vacations or
high-photo-taking adventures. Canon PowerShot camera owners can shoot
uninterrupted.
The PowerShot SX100 IS digital camera will be available in
ever-classic, never goes out of style black or silver colors. In stores
beginning in October 2007, the PowerShot SX100 IS camera kit includes
two AA Alkaline batteries, a 16MB MMC plus memory card, a USB interface
cable, an AV cable, a neck strap, and Canon’s software suite at an
estimated selling price of $299.99*.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and
industrial imaging solutions. The Company is listed as one of Fortune's
Most Admired Companies in America and is on the 2006 BusinessWeek list
of "Top 100 Brands.” Its parent company, Canon Inc. (NYSE:CAJ), is a
top patent holder of technology, ranking third overall in the U.S. in
2006†, with global revenues of $34.9 billion. To keep apprised of the
latest news from Canon U.S.A., sign up for the Company’s RSS news feed
by visiting www.usa.canon.com/pressroom.
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All referenced product names, and other marks, are trademarks of their respective owners.
Specifications and availability are subject to change without notice.
*Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.
† IFI Patent Intelligence Press Release, January 2007
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