ELPH ELEGANCE REIGNS SUPREME: CANON U.S.A. INTRODUCES TWO NEW DIGITAL ELPH CAMERAS THAT ARE THE EPITOME OF SUBSTANCE WITH STYLE, BACKED BY A PLETHORA OF POWERFUL FEATURES LAKE SUCCESS, N.Y., August 20, 2007 – Canon U.S.A., Inc. today introduced two new compact PowerShot Digital ELPH Cameras – the top-of-the line 12.1-megapixel PowerShot SD950 IS Digital ELPH and the status-setting 8.0-megapixel resolution PowerShot SD870 IS Digital ELPH. Both cameras still have the alluring charm and color that keep them ahead of the aesthetic curve, but now they are also loaded with advanced features and functions, making them perfect for the trend-setting techie.
For the consumer attending a sunny backyard soiree, a relaxing respite
getaway or an electrifying night on the town, these two Digital ELPH
cameras continue to hold court as the perfect combination of beauty and
brains. Canon’s PowerShot Digital ELPH cameras verify the adage that
you can never be too (feature) rich or too stylishly thin.
The PowerShot SD950 IS Digital ELPH and SD870 IS Digital ELPH cameras
build on Canon’s original, iconic box and circle design while
maintaining their own identity. The PowerShot SD950 IS Digital ELPH
camera is sophisticated, sensual and strikingly elegant, while the
PowerShot SD870 IS Digital ELPH camera is sleek, sassy and serves as a
fashion statement. Both Digital ELPHs are lightweight and compact,
allowing them to fit unobtrusively into a small purse or shirt-pocket,
and be whipped out easily to capture a memorable moment.
“Don’t be fooled by their stunning good looks,” said Yuichi Ishizuka,
senior vice president and general manager, Consumer Imaging Group,
Canon U.S.A. “The PowerShot SD950 IS Digital ELPH and SD870 IS Digital
ELPH cameras are filled with top-performing features that deliver
extraordinary results.”
The PowerShot SD950 IS Digital ELPH Camera is designed for the
sophisticated point-and-shoot user looking for top-level functionality
in a compact, elegant package. This camera continues the ELPH tradition
with its full-body titanium good looks, featuring sinuous curves and
advanced design, while standing on its own with optimal performance.
The PowerShot SD950 IS Digital ELPH camera is equipped with upgraded
features such as 12.1-megapixel resolution, 3.7x optical zoom with
optical image stabilizer (OIS) for steady shooting and a
next-generation version of Canon’s Genuine Face Detection technology.
This pure titanium powerhouse has a DIGIC III image processor, red-eye
correction, an optical viewfinder and a 2.5-inch PureColor LCD screen
with scratch-resistant and anti-reflection coating for easy viewing at
any angle. All of this packs a powerful punch, but takes it easy on the
pocketbook at an estimated selling price of $449.99*.
The PowerShot SD870 IS Digital ELPH Camera is ideal for style-conscious
photo enthusiasts with impeccable taste who want their substance to
keep pace with their style. The PowerShot SD870 IS Digital ELPH camera
is built on a foundation consisting of one-part Canon technology –
8.0-megapixel resolution, 3.8x wide-angle optical zoom with optical
image stabilization and a DIGIC III processor with Advanced Face
Detection Technology– and one-part fashion accessory – with its smooth
curves, sleek mode dial and the option of a black or silver lens ring
that’s sure to complement any taste or style. This sassy shooter’s
wide-angle zoom lens makes it a snap to capture large group shots at a
favorite hang-out, the wide expanse of a sandy beach on a vacation or
the throngs of people at a red-carpet event. The extra-large three-inch
PureColor LCD screen with scratch-resistant and anti-reflection coating
also makes it easy to view and review these great shots. All this great
photo-creating fun is available for an estimated selling price of
$399.99*.
New Canon PowerShot Digital Camera Lines’ Shared Technological Advancements
DIGIC III
The "brain" of these new PowerShot cameras is DIGIC III, the gold
standard on all new Canon digital cameras. The DIGIC III image
processor accounts for the camera's higher performance levels,
including faster start-up, faster autofocus and quicker shutter
response times that leave long-lag competitors in the dust. The DIGIC
III chip design improves image quality and offers more efficient power
consumption, resulting in extended battery life under typical shooting
conditions.
ADVANCED FACE DETECTION
With Canon’s new Genuine Face Detection technology, the camera can
detect up to nine forward-looking human faces in a scene. The Face
Detection algorithm automatically prioritizes and selects faces and not
simply the closest object (based on Canon’s Intelligent Scene
Analysis/iSAPS technology). It will then optimize the focus, exposure
and flash to ensure the best possible results. Using Canon’s Face
Detection, photographers can keep up to nine faces in focus at any one
time no matter where they are within the image. Working in concert with
Face Detection, the “Red-Eye Correction” feature helps to detect and
correct red-eye during playback mode. Images can be corrected manually
while viewing photos on the LCD screen. Canon’s new Face Detection
Technology makes for even easier picture-taking moments, helping users
ensure in-focus smiles, and assist in the elimination of over-exposed
faces.
OPTICAL IMAGE STABILIZATION
The extended zoom range of the camera makes optical image stabilization
(OIS) essential. Canon's lens shift OIS provides an effective antidote
to camera shake, particularly at longer zoom lengths or during long
exposures when even the slightest hand-held shake is magnified to
picture blurring proportions. Superior to electronic image
stabilization systems that simply use software to mask movement, OIS
actually shifts the lens proportionately to compensate for unwanted
motion, making it easier to snap great images. The OIS found in Canon
PowerShot digital cameras is based on technology developed for Canon’s
renowned high-end professional EOS SLR cameras.
The steady effectiveness is further enhanced when paired with the new
"Auto ISO Shift" feature which, at the touch of a button, can
automatically increase the ISO speed setting as required to maintain
fast shutter speeds when shooting in low-light conditions without a
flash.
PRINTING MADE EASY
All Canon PowerShot digital cameras work seamlessly with Canon’s
compact photo printers to deliver stunning high-quality borderless
prints. Consumers simply connect their PowerShot digital camera to a
Canon compact photo printer, press the Print/Share button, and moments
later a brilliant, borderless 4” x 6” print begins to emerge; it’s that
simple. Canon’s compact photo printers are PictBridge compatible, so
they work with PictBridge enabled digital cameras to provide users with
excellent image quality and ease-of-use, especially when paired with a
Canon digital camera.
HIGH-CAPACITY MEMORY CARD CAPABILITY
As an added convenience, Canon PowerShot digital cameras also
accommodate MultiMedia MMC and MMC+ memory cards, as well as standard
SD memory cards and the new, high-capacity SDHC memory cards. This way,
consumers do not have to carry around multiple memory cards in order to
be able to continue to save those special moments during extended
vacations or high-photo-taking adventures. Canon PowerShot owners can
travel in sleek style.
The PowerShot SD950 IS Digital ELPH and SD870 IS Digital ELPH Cameras
are scheduled to be available in stores in September. Both new cameras
kits provide everything a photographer needs to start enjoying these
wonderful products as soon as they are purchased, including a
rechargeable battery pack, battery charger, 32MB MMC memory card, and
software as well as USB interface cable, AV interface cables and wrist
strap.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and
industrial imaging solutions. The Company is listed as one of Fortune's
Most Admired Companies in America and is on the 2006 BusinessWeek list
of "Top 100 Brands.” Its parent company, Canon Inc. (NYSE:CAJ), is a
top patent holder of technology, ranking third overall in the U.S. in
2006†, with global revenues of $34.9 billion. To keep apprised of the
latest news from Canon U.S.A., sign up for the Company’s RSS news feed
by visiting www.usa.canon.com/pressroom.
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All referenced product names, and other marks, are trademarks of their respective owners.
Specifications and availability are subject to change without notice.
*Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.
† IFI Patent Intelligence, January 2007
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