LEICA ANNOUCES NEW LENS CLASS FOR M-SYSTEM CAMERAS Leica Summarit-M® to be released November 2007
August 3, 2007 (Allendale, NJ) -- Leica Camera Incorporated will introduce a new collection of lenses for analog and digital Leica rangefinder cameras: the Leica Summarit-M® class.
The new lenses offer world class Leica optical and mechanical excellence while being positioned at a new price level that broaden its availability to new customer segments. The maximum aperture of f 2.5 and combined with concentration on the classic and proven spherical lens design, have led to the production of a new series of lenses that now brings famous Leica quality and a superb price/performance ratio to a broader market.
The four lenses LEICA SUMMARIT-M 35mm f2.5, LEICA SUMMARIT-M 50mm f2.5,
LEICA SUMMARIT-M 75mm f2.5 and LEICA SUMMARIT-M 90mm f2.5 cover the
most popular focal lengths in the Leica M system. All Summarit-M lenses
were designed and are manufactured in Germany and will bear the “Made
in Germany” quality stamp.
The launch of the Leica Summarit-M collection of lenses marks the
return of important Leica heritage elements. All letter and number
engravings are made with the traditional “Leitz-Norm“ font as
originally used by Leitz Wetzlar during the 1960s, and the red button
on the lens mount is consistent with the original color used on Leitz
lenses produced since the introduction of the M mount through the
1960s. Each Leica Summarit-M lens is supplied with a metal lens front
cap, a lens hood cap and a velours pouch for storage. High-quality
all-metal lens hoods are available as accessories.
Customers can purchase the lenses individually or in sets consisting of
two, three or four lenses. Deliveries of Leica Summarit-M lenses are
scheduled to begin at the end of November 2007.
The launch of the new Leica Summarit-M lenses is the start of a
campaign in which Leica Camera AG is putting a greater focus on its
core competencies in optics manufacturing. Leica’s high-performance
optics, made by hand at Leica’s main factory in Solms, Germany, are the
fruit of many years of experience in optics, precision mechanics,
unique technologies, high-quality materials and the commitment to
craftsmanship of the staff.
It is the lenses on which the legend of the Leica brand was founded:
finely crafted masterpieces – compact and practical precision optics
for analog and digital photography. This superior optical performance
makes it easy to capture fascinating moments in the best possible
quality. Pictures taken with Leica lenses not only demonstrate
technical imaging quality (color fidelity, definition, contrast and
resolution) but also structure, richness and natural expression. The
variety of Leica products and their areas of application are matched by
the variety of measures taken to achieve brilliant, high-contrast
images with exact true-to-nature color rendering. High-refraction
optical glass types featuring particularly good homogeneity and purity,
special glass with partial anomalous dispersion such as fluorophosphate
and heavy barium flint glass, aspherical elements, apochromatic optics
and modern multicoatings, ensure magnificent imaging quality.
“Leica users are the most demanding customers in the world of
photography,” said Steven K. Lee, CEO of Leica Camera AG. “To satisfy
their high expectations of quality, we put a tremendous amount of time
and effort into manufacturing Leica lenses. This starts with a bold
idea and continues with an ambitious optical design, a selection of the
best materials on the market and sophisticated production processes.
Meticulous quality assurance with 100% checks is, of course, an
integral part of the process. The aim of all these efforts is to create
high-class photographic and phototechnical images. Corner-to-corner
definition and brilliance over the entire visual field, maximum imaging
performance already at full aperture and superior stray light reduction
– this is what photographers like about their Leica lenses, plus a
unique mechanical excellence that is immediately felt when turning the
focus ring or adjusting the aperture. This gives Leica photographers
decades of pleasure – and enviable photographic results.”
Summarit-M lenses will be on sale at authorized Leica retailers from November 2007.
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