New Kodak Offerings Continue to Help Professional Labs Profit from Digital Transformation
New Software and Paper Increase Quality and Efficiencies in Digital Workflow
Las Vegas, NV, March 7 -- Eastman Kodak Company introduced two new
solutions designed to help professional labs increase their output
options, improve efficiencies and maintain quality within the digital
workflow. Kodak introduced the offerings today at the Photo Marketing
Association's Annual Conference and Exposition, including a new version
of its industry leading KODAK PROFESSIONAL Digital Print Production
Software (DP2).
"Digital output in professional labs continues to grow, reaching more
than 75 percent in 2006," said Christopher Van Zandt, General Manager
and Vice President, Paper and Output Systems, Americas Region, Eastman
Kodak Company. "With this amazing transformation largely completed, now
come new challenges, including efficiency, relevance and quality. With
our latest offerings, professional labs can offer their customers a
broader choice of high quality output options, delivered with even
greater efficiency."
Greater Flexibility/More Efficiency
One of those offerings is KODAK PROFESSIONAL DP2 Software V9. DP2 V9
improves workflow efficiencies and enhances the range of products that
professional labs can offer to photographers and their studio
customers, while continuing to leverage an open architecture that can
link into almost any system or device. Specific enhancements that
provide even greater quality, speed and range of output, are:
* Increased Output Capabilities: DP2 V9 provides professional labs
with increased output options, both in terms of how the image looks and
how it's printed. Multiple text options and shadowing capabilities
allow labs to increase their value-add, while "image grouping"
capabilities enable labs to more easily offer options such as photo
books and calendars.
* KODAK PROFESSIONAL Auto-Retouching Software: This revolutionary
feature, which has enhanced the workflow in many Pro Labs since its
launch, offers expanded controls to allow labs to fine tune the
parameters and settings to reach the precise level of retouching to
meet their needs. With these enhancements, labs can run more of their
work through the automatic batch process, resulting in higher quality
first-run prints for their photographers.
* RAW File Conversion: Using technology from Bibble Labs, professional
labs can now more easily and quickly convert RAW files into the desired
.jpeg, .tiff, or .exif file format. Labs can also accept digital images
in the highest quality RAW format and use the full information captured
by the photographer to set white balance and address exposure problems.
This results in the high quality, consistent output for professional
lab customers.
KODAK PROFESSIONAL Digital Print Production Software (DP2) V9 will be
highlighted at the Kodak June ProLab Workshop held in Rochester, New
York, and will be available worldwide beginning early Q3 2007.
New Professional Paper Optimized for Digital Environment
Kodak also delivered the new KODAK SUPRA ENDURA VC Digital Paper,
optimized for color digital printing performance in Pro Labs.
Specifically designed for professional markets, including portrait and
wedding photography, this new paper provides dramatic image quality
improvements, enabling professional photographers to deliver to their
end customers a visually more appealing end product. The paper features
richer colors because of a significantly increased color gamut, yet
maintains excellent flesh reproduction for portrait and wedding
applications. Additionally, greatly improved digital fringing
performance means sharper prints for clearer line and text
reproduction. This new paper complements the line of KODAK PROFESSIONAL
ENDURA Papers. Kodak will continue to offer KODAK PROFESSIONAL SUPRA
ENDURA Paper to customers with optical printing workflows within their
operations. Its benefits include: lower replenishment rates, improved
responsiveness and longer laser life.
The new KODAK SUPRA ENDURA VC Digital Paper will be available in North America and Europe beginning early Q3 2007.
About Eastman Kodak Company
Kodak is the world's foremost imaging innovator. With sales of $13.3
billion in 2006, the company is committed to a digitally oriented
growth strategy focused on helping people better use meaningful images
and information in their life and work. Consumers use Kodak's system of
digital and traditional products and services to take, print and share
their pictures anytime, anywhere; Businesses effectively communicate
with customers worldwide using Kodak solutions for prepress,
conventional and digital printing and document imaging; Creative
Professionals rely on Kodak technology to uniquely tell their story
through moving or still images; and leading Healthcare organizations
rely on Kodak's innovative products, services and customized workflow
solutions to help improve patient care and maximize efficiency and
information sharing within and across their enterprise.
More information about Kodak (NYSE: EK) is available at www.kodak.com.
Kodak, Kodak Professional, Endura and Supra are trademarks of Eastman Kodak Company.
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