JOBO AG Showcases photoGPS at PMA 07 New GPS unit significantly changes the way
photographers track a photograph’s exact location – right down to the
actual country, city and street and points of interest automatically.
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Las Vegas, NV (March 2, 2007) – JOBO AG announces today the new JOBO
photoGPS – a small and lightweight Global Positioning System (GPS)
receiver that fits directly on any digital camera’s hot shoe, just as
if it were a regular flash unit, without the need for extra cables.
This new device allows automatic geo-tagging – country, city, street –
entered into the image’s Exif file.
“Today’s digital photographer shoots more images on a daily basis than
they ever did using film. And the time they spend searching and sorting
their huge collections of images is done by inspecting the so-called
meta-data (EXIF and / or IPTC) information embedded in every single
digital photo file,” said Johannes Bockemuehl-Simon, JOBO’s CEO. “Most
of the time, an essential part missing from this search and sort
process is the actual geographic location where a photo was taken. Some
solutions currently exist that couple a photographer’s camera with
existing (mostly organizer-based) GPS devices. These solutions can be
both expensive and/or cumbersome. Our goal at JOBO was to automate this
process, which we have accomplished with the introduction of our new
photoGPS, and to make it possible for photographers to find specific
images within seconds.”
Each time the camera takes a picture JOBO’s photoGPS will capture GPS
time and location information and store this in its own internal
memory. After the picture is taken photoGPS goes in a deep sleep mode,
consuming almost no energy. It is the camera’s flash synchronization
mechanism that quickly awakens photoGPS. Under normal working
conditions GPS data is captured only a few seconds after shutter
release. If a second picture is taken within 15 minutes, GPS capture is
instantaneous.
photoGPS PC program and database
JOBO’s photoGPS comes with a PC and MAC compatible DVD that contains
both the software and the database needed to post-process the
information captured by the unit. Post-processing is highly automated:
Users download the captured GPS data via the built-in USB interface and
enter the directory name of the folder where the corresponding pictures
are stored. The user’s computer can then compare the EXIF time recorded
by the camera and the GPS time recorded by photoGPS. When a match is
found, the software updates the Longitude and Latitude EXIF fields.
Having Longitude and Latitude coordinates is ideal if a photographer
wants to trace a specific photo’s location with Google Earth or any
comparable program.
The software can also convert the GPS coordinates into more readable
and searchable information. For each location the software
automatically retrieves: Country name, Region and District, City,
Postal code, Street name and the Point Of Interest (POI) which is
closest to the captured location. POI can be important tourist
attractions, beaches, mountain peaks, frontiers, museums, opera or
theatre houses, concert halls, sport stadiums, parks, embassies and so
on. Several image browsers exist that can search and sort files
according to user selected EXIF fields. So, for example, users can
instruct their image browser to retrieve all their photos taken on
“Plati Yialos“ beach, “Mykonos”, “Greece” in 2006, and 3 seconds later
all corresponding photos have been located.
photoGPS is expected to be available summer 2007 for a retail price of $149.
About JOBO AG
JOBO is a family-owned company now in its third generation of family
leadership. Having been founded in 1923, it has built up a reputation
for quality, professionalism, and commitment. These core values remain
their keys for continuous success in times of vast technological
changes, growing markets, and globalization.
Through innovation and ingenuity JOBO has created standards within the
imaging industry. For example, JOBO created the product class of
small-volume, high-quality photo processors. And NASA pictures of the
first flight to the moon (Apollo 11) were processed using JOBO
equipment.
JOBO is also one of the first exhibitors of the most important photo
trade shows in the world – photokina, founded in 1950. Since then,
close interaction with photo dealers and end users has been critical in
making JOBO an indisputable market leader in the world of photography
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