OLYMPUS EVOLT E-510 DIGITAL SLR OFFERS MECHANICAL IMAGE STABILIZATION FOR SHARP, BLUR-FREE IMAGES 2.5-Inch Live View LCD, 10-Megapixel Imaging Sensor and Proven Dust Reduction System for Clear, Spot-Free Photographs
CENTER VALLEY, Pa, March 5, 2007 – Olympus today unveiled its EVOLT
E-510, a portable digital SLR (single lens reflex) camera with advanced
technologies for photo hobbyists and those that are serious about their
photography. While easy to use, this new digital SLR appeals to
photographers who desire complete creative control. The E-510 also
offers the following key features:
Live View LCD enables users to compose shots from a variety of angles other consumer digital SLR cameras just can’t match;
10-megapixel Live MOS Image Sensor for super high-resolution images
that can be cropped or blown up to poster size without sacrificing
image quality;
Mechanical Image Stabilization with Supersonic Wave Drive? technology
provides blur-free images – across all of the more than 30
digital-specific lenses;
Dust Reduction System for spot-free photos, so users can spend more
time taking pictures and less time removing unsightly specks from
digital images with computer editing software; and
Extremely portable, lightweight body with an ergonomic grip ensures the
camera fits snugly in the hand, and the portable body is complemented
by two new ultra-compact digital specific lenses that won’t weigh you
down and is perfect for any adventure.
Innovative 2.5-Inch Full Time Live View HyperCrystal LCD
The E-510 features a Live View LCD to provide users with the freedom to
choose how they compose their shots, using either the LCD or the
optical viewfinder on the back of the camera. The Olympus Live View LCD
empowers users to easily compose their subjects live on the LCD before
the shot has been taken, offering a level of versatility that can not
be achieved by other digital SLR cameras that only offer an optical
viewfinder. By holding the E-510 away from the face and using the Live
View LCD to compose, it’s possible to shoot upward from a low angle for
dramatic composition, in close for detailed macro photos of a
butterfly’s wings or photographing a parade over a crowd of people.
The E-510’s big and bright 2.5-inch LCD display with approximately
230,000 pixels includes HyperCrystal™ technology, which offers many
times the contrast of conventional LCD monitors, and enables images to
be beautifully displayed in vivid color – both in preview and playback.
The HyperCrystal LCD also provides a wide viewing angle, which ensures
images can be composed from even the most obscure angles. The larger
LCD makes viewing icons and text on the camera’s menu a squint-free
process.
Detailed, Bright and Colorful Photos with 10-Megapixel Live MOS Image Sensor
The E-510 is loaded with an impressive 10 million pixels for
high-resolution photos. The 10-megapixel sensor gives photographers the
flexibility to blow up their prints to the large sizes supported by
many of today’s printers, or crop the image to print only a part of the
image that is important to them. The high-performance Live MOS image
sensor in the E-510 delivers excellent dynamic range for accurate color
fidelity, and a new state-of-the-art amplifier circuit to eradicate
noise and capture fine image details in the highlight and shadow areas.
Mechanical Image Stabilization for Sharp Images
Unlike other digital SLR cameras in its class, the E-510 employs
Mechanical Image Stabilization, which compensates for camera movement.
This new technology complements Digital Image Stabilization, which
compensates for a moving subject. Combined, Mechanical Image
Stabilization and Digital Image Stabilization provide a powerful
solution, ensuring blur-free photos even in active shooting situations
where photographers may encounter camera shake or a moving subject.
This powerful combination resides within the camera’s body, translating
to blur-free images taken with any of the more than 30 digital-specific
lenses.
Dust Reduction System for Spot-Free Images
Olympus’ Dust Reduction System produces spot-free photos with the
exclusive Supersonic Wave Filter™. The patented ultrasonic technology
vibrates to remove dust and other particles from the front of the image
sensor, and captures the debris on a special adhesive membrane every
time you turn on the camera. These spot-free photos liberate users from
hours spent retouching photographs at the computer or sending their
cameras back to the manufacturer to remove dust trapped inside.
TruePic III for Image Clarity
Olympus’ enhanced TruePic III Image Processor produces crystal clear
photos using all the pixel information for each image to provide the
best digital images possible for every photo with accurate color,
true-to-life flesh tones, brilliant blue skies and precise tonal
representation in between. TruePic III also lowers image noise by one
step to reduce noise in images shot at higher ISO settings, enabling
great results in low-light situations.
Two More Lenses Added to World’s Largest Selection of Digital Specific Lenses
The versatility of the Olympus E-System comes from delivering the
largest selection of “Designed-for-Digital” lenses –more than any other
manufacturer to date. Olympus’ Zuiko Digital Specific Lenses come in a
wide range of focal lengths to achieve the best image result in any
given situation, and impress with their spectacular clarity and
edge-to-edge sharpness.
The E-510 outfit includes a compact, Zuiko Digital ED 14 – 42 mm f3.5 –
f5.6 Lens (equivalent to 28mm – 84mm in 35mm photography) that
perfectly matches the imager so light strikes the sensor directly to
ensure rich, accurate colors and edge-to-edge sharpness. Its 3x ED
Glass zoom lens covers the range most frequently used in ordinary
photography and weighs just 7.5 ounces, offering users an extremely
dynamic, portable everyday-use zoom. Close-ups as near as 9.84 inches
(0.25 m) are possible throughout the zoom range.
The E-510 two-lens outfit adds the Zuiko Digital ED 40-150mm f4.0-5.6
(80-300mm equivalent) Lens, which provides users with greater telephoto
power for far-away shots in a compact size. This telephoto lens is
smaller than many standard zoom lens at 2.6 inch diameter x 2.8 inch
length and a weight of 8.8 ounces – a real benefit for anyone who wants
to pack a powerful zoom lens without taking up much space. It also has
great close focusing abilities, and is able to capture a subject
up-close from a distance of 31.5 inches (.8m). Consumers won’t break
the bank to get this great focal flexibility. For a mere $100.00, the
two-lens kit includes the Zuiko Digital ED 40-150MM telephoto zoom lens
– a $279.00 value!
Both lenses are exceptionally compact, allowing unimpeded mobility.
They are sized for comfortable handling and designed for maximum image
quality at an excellent price. Most important, these new lenses have
the world-renowned ED lenses that deliver stunning high-quality images.
All E-Series cameras support the Four Thirds Standard whereby Olympus
and various other manufacturers produce high-quality Four
Thirds-compliant lenses and accessories that are specifically designed
for digital SLR image capture. Because the E-510 is part of the Olympus
E-System, it is compatible with a large and growing range of Olympus
E-System accessories to further enhance personal shooting styles and
applications. This includes the full line-up of Zuiko Digital Specific
lenses and flashes.
Easy-to-Use, Easy-to-Handle Light and Ergonomic Design
The EVOLT E-510 is extremely portable, measuring 5.35 inches (136mm) by
3.61 inches (91.7mm) and 2.2 inches (56mm), excluding protrusions, and
weighing 16.2 ounces (460 grams) body only. The new camera has a
classic penta-mirror design that is light and compact enough to
comfortably shoot with all day. Beyond its portable size, the E-510
delivers unparalleled ease of use – from menus that make sense and
buttons on the body that are easy to understand and operate, to
automatic settings for every imaginable situation.
While the E-510 includes a full range of manual control options to
customize your creativity, it also has 28 shooting modes designed to
provide the ideal settings for a variety of shooting situations
automatically. These include Digital Image Stabilization, Night Scene,
Fireworks, Beach and Snow, and Candle Light to name a few, as well as
an xD Panorama mode (for use with Olympus xD-Picture Cards). Users also
benefit from special color modes and the possibility to apply a variety
of Black & White filters.
Accepting both CompactFlash Type I & II, Microdrives, and
xD-Picture Cards, the camera provides a choice of data storage options
for enhanced flexibility, and it is possible to transfer image files
from one card to the other right inside the camera.
Availability
The Olympus EVOLT E-510 Digital SLR will be available in June 2007. It
includes: EVOLT E-510 Body, USB Cable, Video Cable, Li-Ion Battery Pack
(BLM-1), Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master
Software CD-ROM, Manuals, Warranty card.
US Pricing / Product Configurations
EVOLT E-510 Body Estimated Street Price: $799
EVOLT E-510 with 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $899
EVOLT E-510 Two Lens Kit (Body, 14-42mm and 40-150mm Lenses) Estimated Street Price: $999
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader,
designing and delivering award-winning products for consumer and
professional markets.
Olympus Imaging America Inc. works collaboratively with its customers
and its ultimate parent company, Olympus Corporation, to develop
breakthrough technologies with revolutionary product design and
functionality that enhances peoples’ lives every day. These include:
Digital and Film Cameras
Professional SLR Imaging Systems
Digital and Microcassette Recorders
Personal Photo Printers
Digital Media
Binoculars
Olympus Imaging America Inc. is responsible for sales in the United
States, Canada, Mexico, the Caribbean, and Central and South America.
For more information, visit: www.olympusamerica.com.
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