OLYMPUS EVOLT E-410 DIGITAL SLR TAKES THE GUESSWORK OUT OF GREAT PHOTOGRAPHY Portable Powerhouse Meets Any Challenge with 2.5-Inch Live View LCD, 10-Megapixel Imaging Sensor and Proven Dust Reduction System for Spot-Free Images
CENTER VALLEY, Pa, March 5, 2007 – Olympus today announces the EVOLT
E-410 digital SLR (single lens reflex) camera – easy enough for the
first-time user, advanced enough for the serious photographer. High
performance and functionality are packed into a surprisingly portable
and simple-to-use body. The E-410 is the best value in its class
(available in three configurations beginning at $699.99 for the body)
and is loaded with innovations, including:
Live View LCD enables users to compose shots from a variety of angles other consumer digital SLR cameras just can’t match;
10-megapixel Live MOS Image Sensor generates super high-resolution
images that can be cropped or blown up to poster size without
sacrificing image quality;
TruePic III for superior image quality in all lighting situations;
Dust Reduction System ensures spot-free photos, so users can spend more
time taking pictures and less time removing unsightly specks from
digital images with computer software; and
Extremely portable and lightweight body complemented by two new
ultra-compact digital specific lenses that won’t weigh you down and
encourage users to take it along on vacations or any family outing.
Innovative 2.5-Inch Full Time Live View HyperCrystal LCD
The E-410 offers ease-of-shooting and greater flexibility with the Live
View LCD. Composing photographs is easier as subjects can be seen on
the Live View LCD, which offers a wide 176-degree viewing angle. This
enables images to be effortlessly taken from angles that would
typically be difficult with a traditional optical viewfinder – which is
still the only option on many competing digital SLR cameras.
Interacting with subjects, such as toddlers and pets, is also possible
thanks to the Live View LCD, which enables pictures to be taken while
holding the camera away from your face.
The E-410’s big and bright 2.5-inch LCD display with approximately
230,000 pixels includes HyperCrystal™ technology, which offers many
times the contrast of conventional LCD monitors, and enables images to
be beautifully displayed in vivid color – both in preview and playback.
The HyperCrystal LCD also provides a wide viewing angle, which ensures
images can be composed from even the most obscure angles. The larger
LCD makes viewing icons and text on the camera’s menu a squint-free
process.
“The E-410’s Live View LCD is appealing to many consumers moving up
from digital point-and-shoot cameras as many of these consumers have
never used an optical viewfinder,” said Richard Pelkowski, product
manager, Olympus Imaging America Inc. “The Live View LCD is also
perfect for capturing up-close macro shots of flowers and jewelry.
Coupled with the underwater housing, the Live View LCD also makes
underwater photography easy, where looking through a traditional
optical viewfinder is extremely inconvenient.”
Detailed, Bright and Colorful Photos with 10-Megapixel Live MOS Image Sensor
The E-410 is loaded with an impressive 10 million pixels for
high-resolution photos. The 10-megapixel sensor gives users the
flexibility to blow-up their prints to the large sizes supported by
many of today’s printers, or crop the image to print only a part of the
image that is important to them. The high-performance Live MOS image
sensor in the E-410 delivers excellent dynamic range for accurate color
fidelity, and a new state-of-the-art amplifier circuit to eradicate
noise and capture fine image details in the highlight and shadow areas.
Dust Reduction System for Spot-Free Images
Olympus’ proven Dust Reduction System produces spot-free photos with
the exclusive Supersonic Wave Filter™. The patented ultrasonic
technology vibrates to remove dust and other particles from the front
of the image sensor and captures it on a special adhesive membrane
every time the camera is turned on. These spot-free photos liberate
users from hours spent retouching photographs at the computer or
sending their cameras back to the manufacturer to remove dust trapped
inside.
TruePic III for Image Clarity
Olympus’ enhanced TruePic III Image Processor produces crystal clear
photos using all the pixel information for each image to provide the
best digital images possible for every photo with accurate color,
true-to-life flesh tones, brilliant blue skies and precise tonal
representation in between. TruePic III also lowers image noise by one
step to reduce noise in images shot at higher ISO settings, enabling
great results in low-light situations.
Two More Lenses Added to World’s Largest Selection of Digital Specific Lenses
The versatility of the Olympus E-System comes from delivering the
largest selection of “Designed-for-Digital” lenses – more than any
other manufacturer to date. Olympus’ Zuiko Digital Specific Lenses come
in a wide range of focal lengths to achieve the best image result in
any given situation, and impress with their spectacular clarity and
edge-to-edge sharpness.
The E-410 one-lens outfit includes a compact, Zuiko Digital ED 14 – 42
mm f3.5 – f5.6 Lens (equivalent to 28mm – 84mm in 35mm photography)
that perfectly matches the imager so light strikes the sensor directly
to ensure rich, accurate colors and edge-to-edge sharpness. Its 3x ED
Glass zoom lens covers the range most frequently used in everyday
photography and weighs just 7.5 ounces, offering users an extremely
dynamic, portable everyday-use zoom. Close-ups as near as 9.84 inches
(0.25 m) are also possible throughout the zoom range.
The E-410 two-lens outfit adds the Zuiko Digital ED 40-150mm f4.0-5.6
(80-300mm equivalent) Lens, which provides users with greater telephoto
power for far-away shots in a compact size. This telephoto lens is
smaller than many standard zoom lens at 2.6 inch diameter x 2.8 inch
length and a weight of 8.8 ounces – a real benefit for anyone who wants
to pack a powerful zoom lens without taking up much space. It also has
great close focusing abilities, and is able to capture a subject
up-close from a distance of 31.5 inches (.8m). Consumers won’t break
the bank to get this great focal flexibility. For a mere $100.00, the
two-lens kit includes the Zuiko Digital ED 40-150MM telephoto zoom lens
– a $279.00 value!
Both lenses are exceptionally compact, allowing unimpeded mobility.
They are sized for comfortable handling and designed for maximum image
quality at an excellent price. Most important, these new lenses have
the world-renowned ED lenses that deliver stunning high-quality images.
All E-Series cameras support the Four-Thirds Standard whereby Olympus
and various other manufacturers produce high-quality
Four-Thirds-compliant lenses and accessories that are specifically
designed for digital SLR image capture. Because the E-410 is part of
the Olympus E-System, it is compatible with a large and growing range
of Olympus E-System accessories to further enhance personal shooting
styles and applications. This includes the full line-up of Zuiko
Digital Specific lenses and flashes.
Underwater Photography
An Underwater Case (PT-E-03), five lens ports and a flash housing
enable adventurous photographers to capture the delights of the aquatic
world down to depths of approximately 131 feet (40 meters). The EVOLT
E-410’s Live View mode makes digital SLR photography a breeze for both
the first-time or experienced underwater photographer.
Easy-to-Use, Easy-to-Handle Light and Ergonomic Design
The EVOLT E-410 is extremely portable, measuring 5.1 inches (129.5mm)
by 3.58 inches (91mm) and 2.1 inches (53mm), excluding protrusions, and
weighing 13.4 ounces (380 grams) body only. The new camera has a
classic penta-mirror design that is light and compact enough to
comfortably shoot with all day. Beyond its portable size, the E-410
delivers unparalleled ease of use – from menus that make sense and
buttons on the body that are easy to understand and operate, to
automatic settings for every imaginable situation.
While the E-410 includes a full range of manual control options to
customize your creativity, it also has 30 shooting modes designed to
provide the ideal settings for a variety of shooting situations
automatically. These include Digital Image Stabilization, Night Scene,
Fireworks, Beach and Snow, Underwater, and Candle Light to name a few,
as well as an xD Panorama mode (for use with Olympus xD-Picture Cards).
Users also benefit from special color modes and the possibility to
apply a variety of Black & White filters.
A new high-power rechargeable battery is included with the E-410 so
that users can keep shooting for extended periods. Accepting both
CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the
camera provides a choice of data storage options for enhanced
flexibility, and it is possible to transfer image files from one card
to the other right inside the camera.
Availability
The Olympus EVOLT E-410 Digital SLR will be available in May 2007. It
includes: EVOLT E-410 Body, USB Cable, Video Cable, Li-Ion Battery Pack
(BLM-1), Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master
Software CD-ROM, Manuals, Warranty card.
US Pricing / Product Configurations
EVOLT E-410 body Estimated Street Price: $699
EVOLT E-410 with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $799
EVOLT E-410 with both ED 14-42mm f3.5/5.6 and ED 40-150mm f4.0/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $899
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader,
designing and delivering award-winning products for consumer and
professional markets.
Olympus Imaging America Inc. works collaboratively with its customers
and its ultimate parent company, Olympus Corporation, to develop
breakthrough technologies with revolutionary product design and
functionality that enhances peoples’ lives every day. These include:
Digital and Film Cameras
Professional SLR Imaging Systems
Digital and Microcassette Recorders
Personal Photo Printers
Digital Media
Binoculars
Olympus Imaging America Inc. is responsible for sales in the United
States, Canada, Mexico, the Caribbean, and Central and South America.
For more information, visit: www.olympusamerica.com.
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