CALL THE SHOTS AND ZOOM AHEAD WITH SONY'S NEW CYBER-SHOT DIGITAL CAMERAS
LAS VEGAS, Feb. 27, 2007 – Responding to the
growing demand for super zoom digital cameras, Sony is introducing its
new 8-megapixel DSC-H9 and DSC-H7 models. Designed to appeal
to families with budding athletes in their broods, the cameras debut
Sony’s new advanced sports shooting mode.
This mode combines high shutter speed shooting and intelligent
continuous auto-focusing. The cameras can quickly focus on fast-moving
subjects by predicting where those subjects will be in the frame. This
predictive technology also helps to reduce shutter lag, the time it
takes for the camera to focus and shoot.
Both cameras feature powerful Carl Zeiss® 15x optical zoom lenses for
up-close shots of big plays on the field. You won’t miss the look of
victory in your champion’s face with Sony’s new face detection
technology. It can identify up to eight faces in the camera’s LCD
frame, and automatically adjust white balance and flash as well as
focus and exposure for correctly exposed, sharp photos.
The Big Game Is Even Bigger In High Definition
Half the fun is playing the game and the other half is re-living the
experience by viewing and sharing your photos. Why huddle around the PC
to look at pictures when you can impress family and friends with the
visual impact of the game in the utmost clarity, color and detail on an
HDTV set.
These new cameras feature high-definition outputs. Simply connect them
to your HDTV with the Sony VMC-MHC1 high-definition component cable,
sold separately, and turn photo viewing into an entertainment
experience.
Shoot At The Speed of Life
Even if you’re not at full speed during the soccer match on Saturday
morning, the H9 and H7 models will be. These new cameras can shoot up
to 1/4000 of a second, a critical speed for capturing fast-moving
sports and freezing the action.
Both cameras are powered by the Bionz™ processing engine, first used in
Sony’s Alpha digital SLR camera system. This new circuitry speeds up
response times and delivers the fast image processing speeds needed to
produce color-rich, detailed pictures for true high-definition photo
viewing.
Capturing fast action does not have to result in blurry photos. The H9
and H7 cameras incorporate Super Steady Shot® optical image
stabilization to minimize blur caused by camera shake, an important
feature when shooting at slow shutter speeds at full zoom. Their high
sensitivity, up to ISO3200, also helps to fight blur resulting from
fast-moving subjects.
The H9 camera takes fast-action shooting a step further. It sports a
3-inch, flip-up LCD screen so that you can shoot comfortably from
nearly any position. You can hold the camera low to the ground for
eye-level shots of kids, without having to contort yourself or crawl on
the ground, or hold it high for shots of the crowd. The H7 camera has a
non-articulating but large 2.5-inch LCD screen for easy sharing and
viewing.
Capture The Mood
The H9 camera is the only Cyber-shot model in this year’s line to
feature NightShot® technology. This feature allows you to take
photographs in environments with virtually no light so you won’t miss
the action, even at a late night game.
Both cameras’ high sensitivity (up to ISO 3200) will also help preserve
the mood of your pictures by capturing well-exposed, natural-looking
photos, even in challenging low-light conditions. You can shoot at
higher shutter speeds to take in the maximum amount of light without
using the flash. Picture noise, common to pictures shot at high ISO
levels, is minimized by Sony's Clear RAW ™ noise reduction technology.
The Winning Finish
The H-series cameras incorporate selectable in-camera editing functions
so you can spend more time on the field and less time behind a
computer. Equipped with Sony’s Dynamic Range Optimizer, originally
developed for the Alpha digital SLR system, the new cameras can analyze
captured image data and instantly determine the best exposure and
tonality of each picture before JPEG compression.
Other helpful in-camera functions include red-eye correction and photo
retouching effects with filters. You can create fun and artistic photos
with up to four filter selections, such as the partial color filter
that can highlight your star athlete in color while the background of
the photo is in black-and-white.
The DSC-H9 and DSC-H7 cameras will ship in April for about $480 and
$400, respectively. The VMC-HD1 high-definition component cable will
also be available in April for about $40. Additional accessories will
include wide and telephoto conversion lenses, filters, batteries,
travel chargers, sports packs and cases. All can be purchased online at
sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin on Feb. 28 at www.sonystyle.com/newcameras.
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