SONY BRINGS HIGH-DEFINITION PHOTO VIEWING TO THE LIVING ROOM
LAS VEGAS, Feb. 27, 2007 — Designed to make
photo-viewing crystal clear, Sony today announced a new line of digital
cameras featuring a high-definition component output. These new
Cyber-shot® W-series cameras offer direct connection to an HDTV, which
is ideal for integrating full 1080 HD photo-viewing into a home theater.
At the top of the line is the DSC-W200 camera, the most compact
12-megapixel camera in the industry. It is followed by the 8-megapixel
DSC-W90 unit and the 7.2-megapixel DSC-W80 model. All sport Carl Zeiss®
3x optical zoom lenses; traditional, eye-level viewfinders; and large,
2.5-inch LCD screens wrapped in sleek metal bodies.
Seeing Is Believing in High Definition
“ As HDTV becomes more pervasive in American households, it is only
natural to want to view all of your content in high definition,
including photos,” said Phil Lubell, director for digital cameras at
Sony Electronics. "Our new cameras support a shift in customer behavior
-- from viewing digital photos on a PC to having a full entertainment
experience in the living room.”
Sony is offering three accessory options to begin enjoying
high-definition photo viewing. The new cameras are compatible with the
Sony VMC-MHC1 high-definition component cable for simple connection to
an HDTV set.
The cameras can also be used with the new Sony CSS-HD1 high-definition
Cyber-shot Station®, which comes with the component cable. You can
connect the cameras to the station just one time, and it will also work
as a charger for the camera.
For complete integration into your home theater system, there is the
DSC-W80HDPR kit, which bundles a DSC-W80 camera and Sony’s DPP-FPHD1
printer package. This package consists of the VMC-MHC1 high-definition
component cable, a Cyber-shot cradle, a remote commander, and a digital
photo printer with high-definition component output.
This new printer lets you print photos on the spot in about 45 seconds.
Designed to complement any living room, it comes in elegant black and
can be positioned horizontally or vertically.
All of the new cameras feature a built-in slide show function. You can
play back your images with pans, fades and wipe transitions set to your
choice of music clips.
Reduce Your Chances of Taking Bad Photos
With these cameras, you can be more confident in your ability to take
properly-exposed, sharp photos. All incorporate Sony’s new face
detection technology, which can identify up to eight faces in the
camera’s LCD frame, and automatically adjust white balance and flash as
well as focus and exposure.
If you decide that the flower arrangement should be in the picture as
well, the new multi-point auto focus (AF) feature can automatically
determine the right focus of up to nine points in the camera frame,
rather than focusing on what is in the middle of the frame.
You can easily knock out blurry photos, especially in challenging
low-light conditions. The cameras incorporate Super Steady Shot®
optical image stabilization to safeguard against blur caused by camera
shake. Their high sensitivity (up to ISO3200) settings can help to
fight blur associated with fast-moving subjects. Sony's Clear RAW ™
noise reduction technology will minimize picture noise common to images
shot at high ISO levels.
Edit On The Fly
The new W-series models incorporate selectable in-camera editing
functions that can save you from hours of post-editing time at the
computer. Equipped with Sony’s Dynamic Range Optimizer, the cameras can
analyze captured image data and instantly determine the best exposure
and tonality of each picture before JPEG compression.
Other helpful in-camera functions include red-eye correction and
retouching effects. You can create artistic photos with the soft edge
filter that emphasizes a focused subject by blurring the background.
The partial color filter highlights the subject by letting it remain in
color while making the background black-and-white. Photos can be
enhanced with the cross filter that adds four-point star effects to the
light in an image, and enlivened with the fish-eye filter for an
amusing fishbowl effect.
Shoot At The Speed of Life
All of the new cameras are powered by the Bionz™ processing engine,
first used in Sony’s Alpha digital SLR camera system. This newly-added
circuitry delivers the fast image processing speeds needed to produce
color rich, detailed pictures for true high-definition photo viewing.
The Bionz engine also helps to speed up the cameras’ response times and
extend battery life. On a full chare, the W90 camera can shoot up to
350 shots, the W80 model up to 340 shots and the W200 unit up to 270
shots.
The silver W200 camera will ship in May for about $400. The W90 camera
will be available in March for about $300 in black and silver. The W80
model will be hit stores in March for about $250 in pink, white, black
and silver. Options will include batteries, travel chargers, lenses,
filters, sports packs and cases. The DSC-W80HDPR kit will be available
for about $400 in April. All products can be purchased online at
sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin on Feb. 28 at www.sonystyle.com/newcameras.
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