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Sony's DPP-FP70 DPP-FP90 photo printers
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Sony's DPP-FP70 and DPP-FP90 PictureStation™ photo printers
Sony's New Photo Printers Becoming Pictures Of Portability
LAS VEGAS, Feb. 27, 2007 — Sony is debuting two
lightweight photo printers with built-in carrying handles and the
ability to print pictures in less than a minute.
The DPP-FP70 and DPP-FP90 PictureStation™ photo printers also offer
extensive editing capabilities with a one-button print process and
simple set-up for operation virtually anywhere.
“Our new personal printers bring the photo lab to you, whether you’re
out at a party or in the comfort of your home” said Kelly Davis, Sony
Electronics’ senior product manager for PictureStation. “Digital
cameras have brought picture-taking into our daily lives and our
PictureStation photo printers are designed to complement the camera’s
ability to capture and share memories in the moment.”
The printers allow users to preview and edit photos before printing
with built-in displays and enhanced editing features so the quality of
digital images can be maximized. And Sony’s Bionz® image processor
needs just 45 seconds to create a 4 x 6-inch print from a Memory Stick.™
Edit the Scene on Screen
The DPP-FP90 printer has a 3.6-inch LCD screen that tilts and adjusts
for easy viewing. The DPP-FP70 model features a 2.5-inch built-in
viewing screen.
Both photo printers offer the Auto Touch-up feature that corrects common picture problems like exposure, focus and red-eye.
With the touch of the Auto Touch-up button on the unit, either printer
can correct the exposure of a face if it is over- or under-exposed
without affecting the exposure of the background. This same button also
gives users the ability to sharpen out-of-focus images by creating
several simulations of camera lens movement, checking the contrast of
each simulation and then selecting the best simulated image to improve
the original photo for printing.
Making Prints Personal
Sony is also introducing the superimpose mode in both of these
printers. This helps personalize photos by superimposing a special
message. You can select from pre-set phrases, such as “happy birthday,”
“thank you” and “congratulations.” You can also customize the color and
placement of the superimposed text by using the cursor buttons on the
printers.
The filter feature on both new printers offers six options for
modifying digital photos before printing. The cross filter can make the
lights in a photo more dramatic, while the partial color filter lets
you highlight the subject of a photo in full color and remove color in
other areas of the print.
The paint filter adjusts the image to appear as if were printed on
canvas and the monochrome and sepia filters let you create a more
artistic black and white image from a color photo. The fish-eye filter
lets you add a new perspective to a portrait or landscape picture.
Put Your Best Print Forward
While these new printers are compatible with most PictBridge-enabled
cameras, they offer optimized performance with Sony’s Cyber-shot and
Alpha D-SLR cameras. Each printer can access the MakerNotes in the
picture files created from Sony digital still cameras and use this data
to create the best print based on the settings used when the photo was
taken.
All PictureStation photo printers use dye-sublimation technology that
ensures a continuous color tone for each print. Prints are sealed with
SuperCoat 2 ™ laminate, a durable coating that protects photos from
fading and makes them resistant to water, heat and fingerprints.
Printing with the DPP-FP90 and DPP-FP70 photo printers costs as little
as 29 cents per print. Sony offers several print packs of high-quality
paper to fit most photo-printing needs. The SVM-F40, F80P and F120
print packs offer 4 x 6 high quality papers with snap off edges and
SuperCoat lamination in quantities of 40, 80 and 120 sheets,
respectively.
The DPP-FP90 and DPP-FP70 printers will be available in March for about
$200 and $150, respectively. The SVM- F40P, -F80P and the F120P print
packs are available for $20, $30 and $35, respectively. Both
PictureStation models and the print packs will be sold online at
sonystyle.com, at Sony Style stores (www.sonystyle.com/retail) located in fashion malls across the country, and at authorized dealers nationwide.
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