Fujifilm brings advanced features to entry-level digital cameras New A-Series Models Pack a Punch with 8 & 9-MP Super CCDs, 4x Optical Zoom and ISO 800
Valhalla, NY, February 22, 2007 – Entry-level just took on a whole new meaning, as FUJIFILM U.S.A. Inc. today announced the launch of the eight-MegaPixel FinePix A820 and nine-MegaPixel FinePix A900.
Designed specifically for the first-time digital camera buyer and
consumers seeking an affordable, easy-to-operate upgrade to their
current digital camera, Fujifilm’s FinePix A820 and A900 are loaded
with features usually reserved for more advanced models. Both
incorporate Fujifilm’s signature Super CCD sensor technology, a 4x
Optical Zoom lens and feature ISO levels of up to ISO 800.
Following in the footsteps of Fujifilm’s more advanced digital cameras,
the FinePix A820 and A900 both shoot with light sensitivities of up to
ISO 800 at full resolution. These higher light sensitivities enable the
user to shoot with faster shutter speeds, which lessen the likelihood
of blurry pictures caused by a moving subject or the shake of an
unsteady hand. To make it easy for consumers to achieve blur-free
results, the FinePix A820 and A900 feature a “Picture Stabilization”
mode in the dial setting. This easy-to-identify setting automatically
chooses the correct light sensitivity and best-matching shutter speed,
producing the highest quality digital pictures without blur and the
noise often associated with high sensitivity photographs.
The FinePix A820 and A900 feature a new, intuitive icon-based Graphic
User Interface (GUI). When users switch shooting modes, scene positions
or control settings, a brief explanation of the setting is momentarily
displayed on the LCD screen, taking much of the guess work out of
digital camera operation. Additionally, both cameras feature a
conveniently placed mode dial that provides easy access to the most
commonly used shooting modes, including Auto, Picture Stabilization and
Movie mode and allows 1-touch access to other pre-programmed scene
modes.The FinePix A820 and A900 also feature a “xD/SD Media Compatible
slot”; a single slot that accepts not only Fujifilm’s traditional
xD-Picture Cards™, but also SecureDigital™ (SD) media cards. In
offering these media options, Fujifilm is providing greater choice and
flexibility to consumers who purchase Fujifilm digital cameras.
Fujifilm’s new A-Series models also offer the following attractive features:
* IrSimple™ Technology: Demonstrating Fujifilm’s commitment to
innovation, ‘IrSimple™’ enables mobile devices – like the FinePix A820
and A900 – to instantly and wirelessly, connect and transmit digital
images to other IrSimple™ enabled devices such as other digital
cameras, PDAs and photo kiosks. It provides a faster, more secure means
to share pictures with family and friends.
* Fujinon lens: The FinePix A820 and A900 both feature a 4x optical
zoom lens that was developed specifically for the A-Series by Fujinon,
a Fujifilm sister company and leading provider of broadcast-grade
television lenses and other high quality optical products across many
consumer and industrial applications.
* Internal memory: When their xD-picture card or SD memory card (sold
separately) is filled with images, users have extra internal storage
space on each camera to capture additional pictures.
* Large LCD: 2.5-inch LCD display with anti-glare properties.
* Scene modes: A wide range of 16 pre-programmed scene modes provides top-quality photos in a range of shooting conditions.
The FinePix A820 and FinePix A900 will debut in May 2007 with retail prices of $179.95 and $199.95, respectively.
About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a
broad spectrum of industries including medical, life sciences, consumer
electronic, chemical, graphic arts, information systems, photography
and office products based on its vast portfolio of digital, optical,
fine chemical and thin film coating technologies. The company provides
products and services that contribute to the advancement of culture,
science, technology and industry, as well as to improved health and
environmental protection. It is the global leader in digital minilabs;
Computed Radiography systems; ink dyes, pigments and UV inks for inkjet
printers and materials used in the production of flat panel displays.
It was ranked number 18 for U.S. patents granted in 2005, employs more
than 75,000 people worldwide and in the year ended March 31, 2006, had
global revenues of $22.8 billion.
FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of
FUJIFILM Corporation, Tokyo, Japan, providing digital and analog
photographic Imaging Systems, Recording/Storage Media and Motion
Picture Film products and services to consumers, professionals and
businesses.
For more information on FUJIFILM U.S.A. products, customers can call
800-800-FUJI or access the FUJIFILM U.S.A. Web site at
www.fujifilmusa.com.
To receive news and information direct from FUJIFILM U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.
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