Valhalla, NY, February 22, 2007 - FUJIFILM U.S.A., Inc., is featuring a
broad spectrum of imaging technologies and products at the PMA 2007
Annual Convention and Trade Show under the banner, "Fujifilm. Expand
the World of Imaging." The tagline emphasizes Fujifilm's role in
identifying and creating innovative imaging products and services that
bring value to both businesses and consumers.
"The product and service mix we are exhibiting at PMA this year truly
displays the ongoing investment Fujifilm is making in imaging
technologies - and in identifying unique solutions to address the
challenges our customers face in this changing marketplace," said Taizo
Mori, president and chief executive officer, FUJIFILM U.S.A., Inc.
"From the rich new technology features in our digital cameras, to our
proprietary Image Intelligence technologies, to the variety of printing
solutions that promote print-at-retail, Fujifilm remains committed to
helping our customers - and consumers - make better pictures." All of
these efforts demonstrate Fujifilm's continued commitment to preserving
the culture of photography.
"As one of the imaging industry's leaders, we have always been focused
on listening to our customers and delivering the best combination of
products and services to meet their individual needs," said Mori.
"Under our new 'Expanding Frontier Solutions' effort, which is built
from the foundation established by our Frontier digital lab systems,
Fujifilm will continue to expand imaging solutions to meet the variety
of our customer's digital printing and output needs."
At PMA 2007, Fujifilm unveils new consumer digital cameras, new
professional film, a new One-Time-Use Camera, and the latest advances
in the award-winning Fujifilm Frontier line of printing solutions.
Expanding the World of Picture Taking
FinePix Digital Cameras
PMA 2007 showcases Fujifilm's full line of award-winning FinePix
professional and consumer digital cameras. Featured will be three new
consumer models, the FinePix A820, the FinePix A900, and the FinePix
S700. The eight-MegaPixel FinePix A820 and nine-MegaPixel FinePix A900
both incorporate Fujifilm's Super CCD sensor technology with a Fujinon
4x optical zoom lens and ISO levels of up to 800.
The seven-MegaPixel, SLR-styled FinePix S700 features a powerful 10x
optical zoom, 'i-Flash' Intelligent Flash, a 2.5' LCD with an
electronic view finder (EVF), ISO levels of up to 1600 at full
resolution and 14 pre-programmed scene modes.
All three models feature Fujifilm's Picture Stabilization technology
and a versatile xD/SD Media Compatible Slot that accepts both
xD-Picture Cards™ and Secure Digital™ (SD) media cards, providing
photographers with greater flexibility and more storage options.
The recently announced FinePix S5 Pro DSLR will also be highlighted. In
addition, Fujifilm will demonstrate its "Face Detection Technology,"
which can be found in the FinePix F40fd and FinePix Z5fd digital
cameras.
One-Time-Use Cameras and Professional Film
The new QuickSnap 1000 features an enhanced shutter speed of 1/200
second which, when combined with its 1000-speed Fujicolor film, makes
it an excellent choice for capturing fast action shots, as well as
great everyday pictures. It is available in Flash and Colors (red,
blue, purple) versions.
Also at PMA 2007, Fujifilm renews its commitment to professional
photographers by bringing back Fujichrome Velvia 50 for Professionals
(RVP 50). Velvia 50 will be the film of choice for leading landscape,
nature and other photographers who will appreciate its high color
saturation, image depth and dramatic color reproduction.
Expanding the World of Picture Printing
Expanding Frontier Solutions
Fujifilm introduces Expanding Frontier Solutions as its next generation
imaging solution to meet the varied range of digital printing and
output needs of today's retail customers. For Fujifilm, Frontier is no
longer simply a digital minilab. Today Frontier has become the name of
an ever-expanding range of print solutions that have a number of strong
pillars of performance. At the heart of the system is Frontier Workflow
Management and Image Intelligence. For the consumer, the Fujifilm
Frontier experience begins with the Frontier Customer Interface,
including the GetPix order terminal, online ordering through Get the
Picture Online Service, or film scanning - offers excellent flexibility
for different consumer preferences. This flexibility extends to output
hardware and services such as CD/DVD writing devices, ASK dye-sub
printers, wide format printers, Xerox printers, as well as traditional
silver-halide printing on Frontier digital lab systems. Through
Fujifilm's Expanding Frontier Solutions Frontier Quality is provided,
regardless of the input/output sources a customer chooses.
Frontier Digital Lab Systems
The award-winning Frontier Series has become known around the world for
the high quality prints it produces from both analog and digital
sources, and for its wide variety of digital services. At PMA 2007,
Fujifilm introduces the newest additions to its standard-setting
Frontier digital lab systems. The Frontier 710 is the latest generation
of Frontiers and features a small body, updated image controller
software, Image Intelligence and easy-to-use operation. Fujifilm also
introduces the FP150 SC, a compact film processor with a remarkably
compact footprint of 5 square feet, capable of processing 14 rolls of
135-24 exposure film per hour -- ideal for today's retail photo labs.
Fujifilm's new Frontier Lite dry digital lab system for retail photo
lab operations will allow both new market entrants and traditional
photofinishers alike to provide an economical and customizable dry
printing solution. Incorporating Image Intelligence, Frontier Lite
gives customers excellent Frontier quality prints. Frontier Lite is
ideal for supermarkets, drugstores, consumer electronics stores,
convenience stores, or anywhere photofinishing services are offered.
Retail & Professional Printing Solutions
Fujifilm will now offer retailers a way to make photo specialty
products on-site, including photo books, photo calendars, greeting
cards and more, using the Xerox Phaser® 7760 digital printer and Xerox
DocuColor® 240/250 duplex digital printer. The Xerox Phaser 7760 is
compatible with Fujifilm kiosks and minilabs and uses Fujifilm's Image
Intelligence technology to provide the highest-quality images. The
Xerox DocuColor 240/250 is a high-speed printer offering impressive
image quality at 2400 x 2400 dpi, and is capable of printing on a wide
range of substrates, up to 110 lb cover/300 g/m.
Fujifilm is also reaffirming its commitment to the photofinishing
market by providing new and upgraded software to support the best
imaging solutions on the market. These new software enhancements
include: Frontier Photo Image Controller (PIC) Version 3, Frontier
Manager 2, PIC Pro 3, LS Litebox, Image Intelligence Portrait and Image
Intelligence Professional.
With Fujifilm's new Lab$ense portal, retailers can customize and
control their photofinishing business for maximum profitability and
productivity by tracking how and where orders are placed, as well as
what specialty products and services consumers buy.
Also at the show will be Fujifilm's recently introduced ASK-4000 and
ASK-2000 Digital Printers. These new thermal printers allow studio,
wedding and event photographers to quickly and easily provide customers
with 4 x 6 inch prints in 8 seconds and 8 x 10 inch prints in as little
as 40 seconds.
Fujifilm's Event Photo System allows professional photographers the
ability to optimize their workflow by automatically incorporating
images into templates and transferring them to the ASK-2000 Digital
Printer in seconds. Additionally, photographers using cameras with
Wi-Fi technology can send images directly from the camera, resulting in
instant prints with no operator interaction.
Fujicolor Crystal Archive Digital Pearl Photo Paper
Fujifilm also introduces Fujicolor Crystal Archive Digital Pearl Paper
at PMA 2007. This new professional paper has a pearl appearance and
features vibrant color reproduction , pure whites and a glossy surface.
The introduction of this new Crystal Archive Color Photo Paper is the
latest application of Fujifilm's advanced thin-layer coating
manufacturing technology.
Fujifilm will be showcasing the full portfolio of imaging technologies
and services in its booth at PMA (#E100).For more information, call
800-800-FUJI or go to www.fujifilmusa.com/pma.
About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a
broad spectrum of industries including medical, life sciences, consumer
electronic, chemical, graphic arts, information systems, photography
and office products based on its vast portfolio of digital, optical,
fine chemical and thin film coating technologies. The company provides
products and services that contribute to the advancement of culture,
science, technology and industry, as well as to improved health and
environmental protection. It is the global leader in digital minilabs;
Computed Radiography systems; ink dyes, pigments and UV inks for inkjet
printers and materials used in the production of flat panel displays.
It was ranked number 15 for U.S. patents granted in 2006, employs more
than 75,000 people worldwide and in the year ended March 31, 2006, had
global revenues of $22.8 billion.
FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of
FUJIFILM Corporation, Tokyo, Japan, providing digital and analog
photographic Imaging Systems, Recording/Storage Media and Motion
Picture Film products and services to consumers, professionals and
businesses.
For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com.
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