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Canon PowerShot A570 IS and A560
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Face Detection Technology and ISO 1600 come to PowerShot A-Series
Amstelveen, The Netherlands, 22 February, 2007:
Canon today announces the launch of the PowerShot A570 IS and PowerShot
A560, two 7.1 Megapixel additions to Canon’s PowerShot A-Series range
of affordable, family friendly cameras. The cameras are powered
by DIGIC III, which introduces Face Detection Technology, automatic
Red-Eye Correction in Playback and ISO 1600 to the PowerShot A-Series
for the first time.
The PowerShot A560, a direct replacement for the popular PowerShot
A540, features a full set of automatic functions for intuitive ease of
use. The PowerShot A570 IS adds an optical Image Stabilizer to the
lens, full manual control and a comprehensive range of accessories,
giving users the choice to simply ‘point and shoot’ or explore the
creative side of photography.
“The PowerShot A570 IS and PowerShot A560 bring the leading Canon
technologies powered by DIGIC III within the reach of all consumers,”
said Mogens Jensen, Head of Canon Consumer Imaging Europe. “These two
advanced cameras have features with the potential to vastly improve the
quality of everyday photography.”
The PowerShot A570 IS and PowerShot A560 feature:
* 7.1 MP CCD image sensor
* 4x optical zoom lens (35mm equivalent: 35–140mm f/2.6 W–f/5.5 T)
* Optical Image Stabilizer (PowerShot A570 IS only)
* DIGIC III image processor and iSAPS
* Face Detection AF/AE/FE
* ISO 1600 and High ISO Auto
* Popular Special Scene modes on Mode dial
* 2.5” LCD screen with optical viewfinder
* Lens accessories (PowerShot A570 IS only)
* PictBridge and Print/Share button
DIGIC III
Both cameras feature Canon’s own DIGIC III image processor. This smart,
efficient processor enables features such as Face Detection AF/AE/FE
and advanced Noise Reduction Technology. The improved Face Detection
system uses new algorithms to detect faces further from the camera than
ever before. Detecting up to nine faces, Face Detection AF/AE
determines if a face is the main subject of the scene and sets the
appropriate focus and exposure, if the flash is activated Face
Detection FE sets the flash level so that the face is correctly
exposed. The system also enables easy Red-Eye Correction in Playback,
automatically detecting and removing unsightly red eye to leave a
natural looking portrait without the need for a PC or editing software.
DIGIC III with advanced Noise Reduction Technology makes possible the
use of High sensitivity ISO 1600 – another first for the PowerShot
A-Series. High ISO speeds are useful for capturing scenes in low light
conditions without risking the loss of the scene’s ambiance by using a
flash. High ISO Auto prioritises higher ISO settings to enable the use
of faster shutter speeds – reducing the risk of blurred images in dark
or fast-moving scenes.
Ease of use
DIGIC III is complemented by a range of technologies that ensure high
quality photography with minimal effort. 4x optical zoom lenses
incorporate Canon precision optics to get the best results from the 7.1
Megapixel sensors. The PowerShot A570 IS features optical Image
Stabilizer technology, ensuring shake-free images in low light
conditions and at full zoom. Both cameras feature a 2.5” LCD screen,
making it easier to frame tricky shots or share image playback with
friends.
To aid quick and easy access three popular scene modes – Kids and Pets,
Indoor and Night Snapshot – have been moved to the Mode dial. The
PowerShot A560 has 14 shooting modes to cover many shooting situations,
including Beach, Snow and Fireworks scene modes. The PowerShot A570 IS
adds Underwater mode – for use with the optional waterproof case
accessory – and creative options that enable manual control of aperture
and shutter speed settings. In total, the camera offers users 19
shooting modes. The creative potential of the PowerShot A570 IS can be
extended with a comprehensive range of accessories that includes
telephoto, wide and close-up lens converters, and slave flash.
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