Lexar Introduces Breakthrough 300x Speed-Rated
Professional Flash Memory Cards
New UDMA-Enabled CompactFlash® Cards Capable of
Minimum Sustained Write Speeds of 45MB/s; Significantly Improve Digital
Photography Workflow
Fremont, Ca., February 20, 2007 – Lexar, a leader in advanced digital
media and accessories, today introduced Professional UDMA (Ultra Direct
Memory Access) memory cards, the latest addition to the company’s
award-winning Professional line of high-performance cards. When paired
with a UDMA-enabled device, such as Lexar’s new Professional FireWire
800 Reader, UDMA cards improve the professional photographer’s digital
imaging experience by reducing the time needed to download captured
images to a destination computer. In addition, the benefits of Lexar
Professional UDMA memory cards extend well beyond card-to-computer
transfer rates, to improved in-camera performance in several
UDMA-enabled digital camera backs and digital SLR cameras expected to
be announced later this year. Speed-rated at 300x, or capable of a
minimum sustained write speed of 45MB per second, and available in
capacities of 2GB, 4GB, and 8GB, new Lexar Professional UDMA cards
deliver a 125% performance improvement over Lexar’s previous generation
133x CompactFlash® product line when the card is used with a
UDMA-enabled device.
“Professional photographers today capture a large volume of
high-resolution images,” said John Omvik, Director of Professional
Product Marketing, Lexar. “Our new Professional UDMA 300x speed-rated
cards dramatically improve the photographer’s workflow by reducing the
time needed to download images after a shoot. Working in conjunction
with one of our new UDMA-enabled CompactFlash card readers, a
photographer instantly benefits by having more time to capture, manage,
and share his or her images.”
“The positive impact I experienced was dramatic,” said professional
photographer Reed Hoffmann. “Shooting in RAW mode, I filled six Lexar
Professional UDMA flash cards during a two-day shoot in Yosemite. The
improvement in my working process was exceptional as I was able to
spend half the usual time moving data from the cards to the computer.
For me, this is particularly important when I am out in the field
working from battery-powered laptops. That time savings helps conserve
battery strength and enhances my ability to focus on other client
projects,” he added.
“UDMA technology can greatly assist professional photographers who have
a serious interest in reducing administrative time and improving their
digital imaging workflow,” said Chris Chute, manager with IDC’s digital
imaging practice. “At the start of the process, improved in-camera
performance will help professionals capture sought-after images much
more quickly, while the faster download performance should improve the
time needed to manage captured content.”
Like all products in the Lexar Professional line, the new 300x
speed-rated cards come with a limited lifetime warranty, free dedicated
technical support, and a comprehensive suite of software that includes
a full version of Corel® Paint Shop Pro® X, Lexar Image Rescue™ 3 and
Lexar Backup n Sync™. Lexar Professional 300x speed-rated flash memory
cards will be available in April.
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