NIKON'S NEW S SERIES CAMERAS FEATURE STUNNING STYLE AND ADVANCED SHARING TECHNOLOGIES
The COOLPIX S50 and S50c are as Stunning as the Pictures They Take
MELVILLE, NY (February 19, 2007) – Nikon has added two new stylish and
feature-packed digital cameras to the Nikon COOLPIX Style Series
line-up, the S50 and S50c. These cameras combine enhanced imaging
quality and performance with an eye-catching wave surface design. The
COOLPIX S50 and the COOLPIX S50c boast 7.2 effective megapixels, a 3x
Zoom-Nikkor glass lens and a huge, bright 3.0 inch LCD screen. These
cameras also utilize an Optical VR Image Stabilization system, ensuring
the consumer will be able to capture stunningly sharp images. What's
more, the COOLPIX S50c also offers the additional advantage of a built
in Wireless capability for e-mail and image storage with the enhanced
COOLPIX CONNECT 2 service.
“ The COOLPIX S50 and S50c combine technologies that are Nikon
hallmarks: exquisite design coupled with superior optics and high
resolution with advanced picture taking functions that allow anyone to
take great pictures, ” says Bill Giordano, General Manager Marketing,
COOLPIX for Nikon Inc.
Bye-bye blur
Not only do the COOLPIX S50 and the COOLPIX S50c feature 7.2 effective
megapixels, allowing the consumer to make superior quality prints in a
variety of sizes, they also incorporate advanced technologies which
help create new opportunities to take sharper, and more natural looking
photos. These technologies include the new Optical VR Image
Stabilization, high sensitivity up to ISO 1600, and Best Shot Selector
(BSS) which can all be activated by pressing the Anti-Shake Button,
conveniently located on the top of the camera. These features allow the
S50 and S50c to produce shots that are steady, sharp and stunning.
Beauty with brains
Nikon is making it easier than ever to get great-looking pictures with
a handy One-Touch Portrait Button that acts as a shortcut to three
Nikon In-Camera Image Innovations to correct common photo problems.
This system includes Face-priority AF, which was the first system to
automatically find and focus on a subject’s face, In-Camera Red-Eye
Fix, which automatically detects and corrects red-eye, and D-Lighting,
an innovation that automatically creates a copy of the image with
detail added where necessary, but with well-exposed areas left
completely untouched. These cameras also feature huge, bright, high
resolution 3.0-inch LCD monitors with a 170-degree viewing angle and an
anti-reflection coating, so they are able to facilitate easier
composition and high-quality playback anywhere, even in direct sunlight.
Furthermore, the LCD monitors serve as excellent platforms for
Pictmotion™, which allows users to select their favorite images or
movies, as well as music (up to 10 songs) and combine them
automatically in-camera to produce audiovisual shows in VGA quality for
the ultimate photo-sharing experience.
Going Wireless
COOLPIX S50c users can take advantage of the second generation of
Nikon's exciting COOLPIX CONNECT services. COOLPIX CONNECT 2 makes it
easy to share pictures with friends and family from just about anywhere
by allowing the user to email images directly from the camera through
open access wireless hotspots. Through the new version of COOLPIX
CONNECT, S50c users can also store up to 2 gigabytes of images and
movies on a secure Nikon server, providing a valuable back-up of
priceless images.
Both the COOLPIX S50 and the COOLPIX S50c come bundled with Nikon's
PictureProject software. The PictureProject software is powerful and
user-friendly and makes transferring, organizing, editing, and sharing
photos a snap.
The COOLPIX S50 and the COOLPIX S50c will be available nationwide in
April 2007. The S50c has an MSRP of $349.95, and the S50 has a MSRP of
$299.95. For more information about these and other COOLPIX cameras,
please visit www.nikondigital.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional
photographic equipment. Nikon Inc. distributes the Nikon Total Imaging
System of consumer and professional digital SLR cameras, Nikkor optics,
Speedlights and System Accessories; Nikon COOLPIX® compact digital
cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon
software products and Nikon sports and recreational optics. At the
heart of every Nikon camera is Nikon’s In-camera Innovations, making it
easy for anyone to take amazing digital pictures. Through the Nikon
Spirit Initiative™, the company, plays an active role in supporting
aspiring and advanced photographers through a variety of philanthropic
organizations, educational programs, events and workshops. For more
information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.
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