PMA 07 Night Schools offer information on new techniques and new markets
JACKSON, Mich. - Five different topics are tackled in PMA 07 Night School sessions - and all of them provide great detail on how to expand markets and increase income. The sessions take place Thursday, Mar. 8 and Friday, Mar. 9 from 6:00 - 8:30 p.m.; a light buffet dinner is also available at 5:30 p.m. The PMA 07 International Convention and Trade Show runs from March 8 - 11, 2007, at the Las Vegas Convention Center.
For more session details and costs, visit the PMA website at www.pmai.org/pma07
Thursday, Mar. 8, 6:00 p.m. - 8:30 p.m.
N1 Store Design, Display and Visual Merchandising Take an exciting look at visual merchandising and learn how to become your customer's favorite place to shop, while increasing your profit! NOTE: Session N1 is also offered Friday (N11 below). Speaker: Nazar Keer, Keer Architects
N2 Getting Started in Sports Photography This program will discuss shooting and marketing youth and high school action sessions within a primarily online sales environment. Topics will include sales and photography preparation, shooting the event, selling traditional photography, and the value of personalized posters and team gift programs. Speaker: Ray Smith, Action Images
N3 Fix it Fast! Rescuing and Restoring Images Learn the latest features in Adobe® Photoshop® CS2 to correct exposure and color cast problems, remove dust and scratches, and rebuild the most damaged originals. Also addressed are scanning and copying sensitive originals with methods to save both time and reduce tedious Photoshop work. Speaker: Katrin Eismann, Photoshopdiva.com
Friday, Mar. 9, 6:00 p.m. - 8:30 p.m.
N11 Store Design, Display and Visual Merchandising NOTE: See Session N1 above.
N12 Simple Techniques for Creative Portraiture This session covers everything about creating portraits inside and outside - from the original concept to the finished product. It includes how to analyze faces, select the most flattering angle to photograph, and create lighting and exact camera positions. Speaker: Monte Zucker, Monte's Photographic Education & Digital Resource Center
N13 Adobe Photoshop CS2 Masking and Compositing for the Digital Illustration Learn the multitude of key features that have been added to Photoshop CS2 to enhance work with layers and masking. Master smart objects, layer masks and groups, conquer clipping groups and blending modes, refine adjustment and fill layers, and triumph over the powerful forces of layer compositing. Speaker: Julieanne Kost, Adobe Systems
About PMA - The Worldwide Community of Imaging Associations As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to 20,000 members in 100-plus countries is part of an 82-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.
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