Concord Camera Corp. Names BoonHow Chong Vice President Worldwide Quality

March 4,2004 Concord Camera Corp. ("Concord" or "Company") (NASDAQ: LENS) today announced the appointment of BoonHow Chong to the newly created position of Vice President, Worldwide Quality

Mr. Chong brings to Concord more than 22 years of experience in Quality, Reliability and Customer Service gained with leading global companies such as Acer Technologies, Hewlett-Packard and Motorola.

Throughout his career, Mr. Chong has led and achieved several ISO 9000 certifications and has applied and advanced Total Quality Management initiatives. Additionally he initiated a Customer Alliance Program that resulted in the receipt of two vendor quality awards.

He implemented a Strategy Planning Process and created a China Service Quality Brand for a Customer Service Network in China and developed a Customer Satisfaction Center to handle field returns. Mr. Chong received the "Best Customer Advocate Award" from Motorola PCS and was honored with the GOLD

(Global Leadership Development) Award from Motorola. He has also successfully implemented the "Customer TCS Six-Sigma" program for Motorola's customers in China to increase customer loyalty. Mr. Chong received a B.S. with Honors in Chemical Engineering from the University of Science, Penang and an MBA in Marketing from the University of Malaya, Kuala Lumpur, Malaysia.

Mr. Chong, who will be based in Shenzhen, China, will be responsible for implementing and leading similar Quality programs throughout Concord, as well as refreshing and streamlining internal processes, improving efficiencies and strengthening new product development programs.

"BoonHow has demonstrated the ability to deliver results that have included the implementation of process improvements at some of the world's most well-respected technology companies. He also understands the value and importance of customer service to a growing company like Concord. We believe that he possesses the experience, intellect and creativity to lead the evolution of Concord's overall Quality Management programs," commented, Gerry Angeli, Vice President Worldwide Engineering and Technololgy.

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS) and 35mm cameras. Concord markets its cameras under the trademarks POLAROID, CONCORD and CONCORD EYE Q. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom and France and through independent sales agents. Concord manufactures its products in its vertically integrated manufacturing facilities in the People's Republic of China. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.