RitzPix E-Z Print & Share Powered by OurPictures Available at Ritz Camera Centers Nationwide

PALO ALTO, Calif., Feb. 22 OurPictures, Inc., a provider of easy-to-use digital photo software for the mass market and complete digital photo solutions for retailers and ISPs, today announced an enhanced partnership with leading photo retailer Ritz Camera. RitzPix E-Z Print & Share, a Ritz Camera-branded software application created and powered by OurPictures, is currently being distributed at nearly 1200 Ritz Camera Centers nationwide.

The RitzPix E-Z Print & Share Powered by OurPictures program allows Ritz Camera's customers the ease of ordering prints from their PC and the convenience of picking them up at their local Ritz Camera Center in as little as an hour. In addition, it provides customers the ability to share and organize all of their digital photos.

{mosaddphp:/ads4.php} "We chose to work with OurPictures because their program provides us with a complete turnkey solution to handle our customers' digital photos, while at the same time allowing us to strengthen our brand and customer relationships," said Rich Tranchida, Executive Vice President, Photofinishing, Ritz Camera Centers. "The OurPictures software not only provides the printing and sharing features our customers desire most, but also links them back to local Ritz Camera Centers."

Through this partnership, OurPictures provides Ritz Camera, an established innovator in the photo retail industry, with a unique digital photography PC program that is simpler and more direct than website-based digital photo services. In less than one minute, RitzPix E-Z Print & Share software makes it possible for people to send entire photo albums to friends and family, and allows them to print at home, order professional prints by mail or order prints for pick-up at their local Ritz Camera Center. In addition, Ritz Camera's customers will have free access to OurPictures Mobile, a feature that allows camera phone owners to share photos with a single click of a button.

"OurPictures allows photo retailers to create new revenue streams under their own brand by addressing the millions of Americans who have developed relationships with their local retailers, and want to continue working with them for their digital photo printing needs," said John Paul, President & CEO, OurPictures. "By making it easier and faster for people to print and share their digital photos, OurPictures enables retailers to tap into the mainstream consumers who have resisted digital photography up to this point because of its technical complexity."

"The partnership between OurPictures and Ritz Camera signals the next step for the photo retail industry, as it prepares to meet the needs of consumers who are just now making the transition to digital photography," said Kerry Flatley, a Consultant at InfoTrends/CAP Ventures. "According to our latest consumer survey, 33% of future digital camera owners (consumers who plan to purchase a digital camera in a year) are expecting to print primarily at retail. Photo retailers that offer services targeted to these new digital camera owners will be better positioned to take advantage of this trend."

About Ritz Camera Centers, Inc. Ritz Camera Centers, headquartered in Beltsville, MD, is the largest retail camera and photo chain in the United States with approximately 1200 locations in 48 states and the District of Columbia. The Ritz Camera Centers chain of stores includes Ritz Camera, Wolf Camera, Kits Camera, Inkley's, and The Camera Shop. All stores have Big Print Central Departments offering both traditional and digital prints "in minutes." Ritz Camera Centers, Inc. also owns and operates Boater's World Marine Centers, a leading marine specialty retail chain with 110 stores nationwide.

About OurPictures OurPictures, Inc. provides retailers, photo finishers and ISP's with a complete solution for harnessing the exploding digital photo market, allowing them to create new revenue streams while maintaining direct relationships with customers under their own brands. Far easier and faster than digital photo websites, OurPictures' award-winning software makes it possible to send an entire photo album to friends and family in under 60 seconds. At the same time, customers can order prints to be picked up at their local store in as little as an hour. Recently released, OurPictures Mobile allows people to automatically send pictures taken with their camera phones to the OurPictures software on their PC, without ever clicking a button. Based in Palo Alto, California, OurPictures is led by photo imaging and consumer software industry veterans from America Online, Kodak, Yahoo!, Netscape, Mattel, and Hewlett-Packard.