Sony Europe Press Release - Berlin, February 2005 - The newest member of the traditional-styled compact W-Series range of Sony digital still cameras is the 7.2 effective Megapixel Cyber-shot W7, with its ultra-high resolution matched by a large 2.5-inch LCD screen, Carl Zeiss zoom lens and energy efficient performance.

Winning combination
Quality matters in photography, a fact Sony has addressed with the brand new Cyber-shot W7 camera. By providing 7.2 effective Megapixel resolution and an equally high level of STAMINA battery life, easy to use {mosaddphp:/ads4.php}features and a large 2.5-inch LCD screen, the Cyber-shot W7 offers high quality both in terms of pictures and camera design. A robust aluminium metal body, which features an optically excellent Carl Zeiss Vario-Tessar lens with a 3x Optical Zoom, adds to the appeal. As well as several fully automatic modes for quick shooting and ease of use there are also manual exposure settings suitable for the more adventurous photographer.
 
 
Quality results
Quality matters in photography, a fact Sony has addressed with the brand new Cyber-shot W7 camera. By providing 7.2 effective Megapixel resolution and an equally high level of STAMINA battery life, easy to use features and a large 2.5-inch LCD screen, the Cyber-shot W7 offers high quality both in terms of pictures and camera design. A robust aluminium metal body, which features an optically excellent Carl Zeiss Vario-Tessar lens with a 3x Optical Zoom, adds to the appeal. As well as several fully automatic modes for quick shooting and ease of use there are also manual exposure settings suitable for the more adventurous photographer.

With a Super HAD CCD capable of 7.2 effective Megapixel resolution, you can be sure that the clear, crisp pictures you take can be output in range of larger print sizes with no loss in quality. Image quality is further enhanced by Sony’s Real Imaging Processor, which improves image quality further, making colours more realistic as well as speeding up camera operation. By incorporating a Carl Zeiss Vario-Tessar zoom lens, Sony has matched the high resolution CCD with excellent optical performance and clarity. A 6x Precision Digital Zoom as well as a Smart Zoom facility that allows 14x shooting in VGA mode supplements the powerful 3X Optical Zoom lens.

The large and bright 2.5-inch LCD screen has also been improved, with higher contrast for a more realistic and vivid display of your images. This combined with a new non-glare finish and low reflection coating; the viewing angle is greatly improved by an impressive 25% - great for reviewing and sharing your images. You can use Sony Memory Stick and Memory Stick PRO for fast and efficient image storage, but there’s also the 32MB of internal memory to fall back on when your Memory stick is full or when you forget to bring one with you.
 
The power to perform
The Cyber-shot W7 takes advantage of Sony’s energy-efficient STAMINA system, which works with the Real Imaging Processor to enhance camera performance and increase the number of shots available. With up to 380 shots* on a single charge of the supplied rechargeable batteries, the Cyber-shot W7 puts a lot of power in your hands. With optional NiMH (2500mAh) batteries that number rises to a substantial 430 shots*.

As well as STAMINA, there is a focus on ease of use. You can shoot portraits at twilight, take ‘soft snap’ shots, capture beach and snow scenes or picture a majestic landscape, all without having to adjust multiple settings - one preset from any of seven Scene Selection modes are available to make life simpler. There are also several automatic modes for rapid shooting, or if you wish to be more creative with your photography, manual exposure modes and professional camera features are also available.

 
Traditional look and feel
Designed with a classic camera feel and control layout, and the full aluminium metal body of the Cyber-shot W7 is not only durable but also stylish. The camera is right up to date however, able to handle video in the form of Sony’s MPEG Movie VX Fine and Standard formats. In fine mode this allows high quality video VGA recording at up to 30 frames per second (when using an optional Memory Stick PRO), making it ideal for playing back full screen on TV. The length of the recording is only limited by the size of the Memory Stick used. USB2.0 connectivity is also featured onboard, allowing the camera to connect and print directly from a PictBridge** printer or send images to a PC for further editing- the high resolution of the images provides a key benefit in both situations. A range of optional accessories further extends the power of the new Cyber-shot W7, including a new Marine Pack for underwater shooting and a selection of lenses and filters for more creative shots.

The Cyber-shot W7 will ship throughout Europe at the end of March 2005.

* The measurement method is based on the CIPA standard (CIPA: Camera & Imaging Products Association).
** PictBridge is a trademark
Subject to errors and technical changes.