Feb. 21, 2005 Customized, Portable Data Storage Devices Promote School Spirit and Help Students Stay Organized, Promote academic pride, stay organized and improve data storage with PNY Technologies(R) new Collegiate Attache USB 2.0 Flash Drives. Especially designed and packaged for students, faculty and alumni, PNY Technologies' new Collegiate Attache USB 2.0 Flash Drives are custom-printed with college and university logos through the company's Build-To-Order (BTO) Program. Announced today at PMA 2005 (Booth # 4172), the portable storage devices are functional and trendy accessories for today's busy lifestyle.

"At most colleges and universities, notebook PC's have become a necessity for students, faculty and alumni professionals," said John Orzepowski, marketing manager for flash media, digital entertainment and flash drives for PNY Technologies. "With a PNY Collegiate Attache USB 2.0 Flash Drive, notebook PC's equipped with USB ports enable users on the move to transfer and store large files more quickly and easily.

{mosaddphp:/ads4.php}The portable storage devices deliver an improved data storage solution compared to traditional floppy drives and provide a simple way to save, transport and export data, photographs, images, music, games and more. He added, "Plus, the drives are ideal for students who are on a strict college budget, since they can be used and reused throughout their academic career."

Initially, PNY's Collegiate Attache USB 2.0 Flash Drives will be available in a 256MB capacity, which holds more data than 90 floppy disks. The drives eliminate the inconvenience of lugging around countless floppy disks or CDs, and can be simply carried on a key chain, backpack or briefcase. Standard accessories include a USB cable, key ring and lanyard. Future applications for Collegiate Attache drives include logo-customization for collegiate sports, bowl games and athletic conferences.

"Based in PNY's Parsippany, New Jersey headquarters, our BTO program provides a unique resource for organizations to license customized USB flash drives," said Anthony Gomez, vice president of sales and marketing for PNY Technologies. "Typically, licensing organizations require established distribution channels, royalty-fee tracking and high-end reporting capabilities. PNY's strong in-house logistics and operational competencies position us to serve the academic community's sophisticated licensing requirements, so colleges and universities can take full advantage of our BTO program offerings."

PNY's new Collegiate Attache USB 2.0 Flash Drives will be available in Q2 2005 for purchase at university bookstores, regionally through select retailers and directly from PNY Technologies Web site.

PNY Technologies' USB 2.0 Flash Drives are rugged, convenient, portable data storage solutions. These portable memory devices easily connect to a computer or hand-held device's USB port with plug-n-play functionality. Plus, they can store the same file types as a hard disk drive.

For additional information, please visit PNY Technologies new BTO Web site (http://www.pnyusbs.com) contact by phone (1-877-PNY-USBS or 1-877-769-8727).

PNY Technologies offers a full line of flash media solutions to meet a range of professional and amateur needs. PNY's digital media product line consists of: the PNY Optima CompactFlash(TM) Professional Series, PNY-brand SmartMedia cards, MultiMedia(TM) cards, Secure Digital(TM) cards, Single Slot Readers, Multi Slot Readers and PCMCIA Adapters.

About PNY Technologies, Inc.

Established in 1985, PNY Technologies(R), Inc. is a leading supplier and marketer of NVIDIA Quadro(R) by PNY professional graphics boards and Verto(R)-brand consumer graphics cards. The company also offers a full line of high-end memory upgrade modules, flash memory, Attache(TM) USB flash drives, flash peripherals and digital entertainment products. Its memory products currently account for a majority share of all retail sales in the U.S. Headquartered in Parsippany, N.J., PNY maintains facilities in North America (Santa Clara, Calif. and Parsippany, N.J.), Europe (France, United Kingdom, Germany) and Asia (Taiwan). For additional information, please visit the company's Web site at http://www.pny.com.

The PNY logo is a registered trademark of PNY Technologies, Inc. All other trademarks are the property of their respective owners. Copyright (C) 2005 PNY Technologies, Inc. All rights reserved.