Red-Eye Removal for Digital Cameras

March 3, 2004 ArcSoft, the global leader in supplying multimedia technologies and software solutions, today announced a firmware based solution to the age old problem of red-eye created by digital cameras using a flash. The solution, which is embedded into the firmware of a digital camera enables users to automatically remove this common error in their photo without the need for a computer.

"Our Auto Red-Eye Removal functionality starts searching for red-eye as soon as flash occurs. Once it recognizes the problem, you can control, repair, and replace the original iris color with one click. Then the red-eye will be removed instantly. It's an amazing technology," said Todd Rumaner, senior vice president of ArcSoft. "This is a huge step in the way of creating a better experience for any digital camera user. The feature will save consumers

hours of time and energy each year and help disconnect them from the PC."

About ArcSoft

ArcSoft, Inc. develops, markets and distributes advanced digital imaging and video solutions to companies around the globe. ArcSoft is a recognized technology leader, specializing in software for device manufacturers and infrastructure solutions for telecommunications and consumer electronics companies. Established in 1994, ArcSoft is a privately held company headquartered in Fremont, California, with regional commercial and development facilities in Europe and the Far East. For further details, please visit us at our corporate Web site: www.arcsoft.com.

Note: ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. in the U.S., European Union and P.R. China. All other product and company names herein may be trademarks of their respective owners.