PMA 2005 - Booth #4132 - ORLANDO, Fla. Feb. 20, 2005 International Photographic Agency to Rely Exclusively on Lexar's Professional Series Flash Memory Cards for Performance, Reliability and Improved Workflow

{mosaddphp:/ads3.php} Lexar Media, Inc. (Nasdaq:LEXR), a world leader in advanced digital media technologies, today announced an exclusive sponsorship with VII, a prominent worldwide photographic agency. As a result of this sponsorship, the well respected professional photographers of VII will employ Lexar's products and technology, including the company's full-line of Professional flash memory cards, high-speed Professional card readers and Professional software solutions to optimize their digital photography experience, reliability and workflow.

"We are both excited and honored to sponsor the members of VII, who often find themselves in the world's most dangerous and challenging situations while delivering unique observations and insights of international events," said John Omvik, director of professional product marketing, Lexar. "While we've always been dedicated to serving the needs of professional photographers, we have expanded our focus to develop solutions that use flash memory cards to improve the photography workflow. There is no better group in photography to realize the many benefits of our professional series flash memory cards, including the Active Memory(TM) system, than the photographers of VII. We look forward to working with VII to develop even more innovative solutions in the future."

VII was established to be an efficient, technologically enabled distribution hub for some of the world's finest photojournalism. The agency is responsible for creating and relaying to the world many of the images that define the turbulent opening years of the 21st century. VII was founded by Alexandra Boulat, Ron Haviv, Gary Knight, Anotnin Kratochvil, Christopher Morris, James Nachtwey and John Stanmeyer. They were joined in 2002 by Lauren Greenfield and in 2004 by Joachim Ladefoged.

"Lexar's high-performance cards and accessories enable us to considerably enhance our capabilities in a demanding marketplace, ever more reliant on digital photography for speed to publication," said James Waite, Chairman of VII. "Lexar's products and technology are a highly innovative force at the center of digital photography workflow and we are excited to incorporate their products into our daily process of capturing and sharing images and information with the world. Our mission is to document global events and to create new understanding of them. Therefore, we are eager to work with Lexar to improve our process, by distributing the group's unique work at a higher level of economy and efficiency," he added.

Lexar ActiveMemory System Technology & Professional Series Flash Memory Cards

Lexar's Professional Series is a complete multi-format family of high performance flash memory cards specifically designed for professional digital photographers who demand the highest level of performance and reliability from their removable media. Lexar's Active Memory System (AMS) is a unique technology designed to optimize digital workflow to achieve enhanced interoperability between host devices and software applications, and compatible flash memory cards. While many digital cameras provide features for users to save their favorite settings, the benefits of using AMS technology to store such information on a memory card is unique, as it provides far reaching capabilities, such as immediate transfer of established information, to improve multi-user and multi-device working environments.

About Lexar Media, Inc.

Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 81 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com.

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits and availability of, and consumer demand for, Lexar's products, including Professional Series flash memory cards and the ActiveMemory System, and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include, among others, that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and develop, sell and market products that are commercially accepted. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.

Lexar, ActiveMemory and the Lexar logo are trademarks of Lexar Media, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.