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PMA 2005 - booth #4132 -ORLANDO, Fla. Feb. 20, 2005 Complete Platinum Series of Cards Now Speed-Rated at 40X, Including Memory Stick PRO and Secure Digital (SD) Formats
{mosaddphp:/ads3.php} Lexar Media, Inc. (Nasdaq:LEXR), a world leader in advanced digital media
technologies, today announced that the company's full line of Platinum Series
flash memory cards are speed-rated at 40X, equivalent to a minimum sustained
data read and write speed capability of 6MB per second, and provide consumers
with superior performance. Available in recently updated, contemporary packaging
designed to drive consumer interest at retail sales locations worldwide, Lexar's
Platinum Series now includes Memory Stick PRO(TM) and Secure Digital(TM) (SD)
flash media formats as well as CompactFlash(TM).
"Our Platinum Series is perfect for many new digital cameras that capture
video in addition to traditional still images," said Dave Klenske, director of
product marketing, Lexar. "The Lexar Platinum cards can keep up with a camera's
video record mode and the benefit to the consumer is that he or she can keep
capturing content. We're in lock-step with the consumer market by widening the
family to include speed-rated Memory Stick PRO and SD, and both popular formats
nicely complement our existing CompactFlash cards."
Lexar's Platinum Series products are now available in redesigned product
packaging, including new flash memory card boxes and card labels. The new
packaging has an appealing, highly visual look and feel that is consistent with
Lexar's new corporate identity, and will stand out in retail environments. In
addition to clearly communicating the media card format, the new packaging
offers a highly visible solution for identifying varying memory card capacities.
Lexar's Platinum Series includes a wide variety of flash memory card formats,
including CompactFlash, Secure Digital (SD) and Memory Stick. All flash memory
cards are available in capacities of 256 MB, 512MB and 1GB.
Lexar's Platinum Series products include a limited lifetime warranty.
Lexar defines "X" within its speed-rating system as equivalent to a minimum
write speed capability of 150 kilobytes per second.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash
drives, card readers and ATA controller technology for the digital photography,
consumer electronics, industrial and communications markets. The company holds
over 81 issued or allowed controller and system patents, and licenses its
technology to companies including Olympus, Samsung Electronics, SanDisk and
Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the
safe harbor provisions of the Private Litigation Reform Act of 1995. These
statements include statements related to the benefits and availability of, and
consumer demand for, Lexar's products, including Platinum Series flash memory
cards, and the growth opportunities available to Lexar. These forward-looking
statements involve risks and uncertainties that could cause our actual results
to differ materially from those anticipated by these forward-looking statements.
These risks include, among others, that the growth and success of our business
depends on our ability to achieve and maintain technology leadership, and
develop, sell and market products that are commercially accepted. Readers should
also refer to the risk factors described in our filings with the SEC, including
our most recently filed Form 10-K and Form 10-Q. We assume no obligation to
update the information in this release.
Lexar and the Lexar logo are trademarks of Lexar Media, Inc. All other brand
or product names are trademarks or registered trademarks of their respective
holders
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