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 Sony's Imagestation.Com Offers Retailers Products Designed To Complement Digital Camera Sales
ORLANDO, Fla., Feb. 20, 2005 - PMA Conference Booth # 3032 - To help digital camera retailers offer their customers end-to-end digital imaging solutions, Sony Electronics' ImageStation® online service is introducing an assortment of high-quality products available at retail.
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" Our goal is to enhance the customer experience by allowing people to do
more with their photos," said Bob Nell, vice president of network solutions for
Sony Electronics eSolutions Company. "The products and promotions offered are
designed to complement the sale of digital cameras for retailers and help
consumers maximize the use and enjoyment of their new camera."
Products available at retail include a 70-page book equipped with essential
tips, tricks, lessons and examples designed to move customers beyond "point and
shoot" to achieve truly creative photography. Titled "ImageStation's Guide to
Improving Your Photography," this comprehensive primer offers an array of
subjects, including photographing possessions for online auctions, such as
eBay®, in an easy-to-grasp, no-nonsense way.
The book is available as a CD-ROM at a suggested retail price of $19.99 and
as a soft-covered printed book at a suggested price of $24.99. Both packages
include coupons for 100 4x6-inch photo prints, redeemable through
ImageStation.com or by using the included ImageStation XPRESSTM upload software
that provides a faster offline method for ordering prints and sharing photos.
ImageStation is also offering retailers value added gift promotions designed
to increase the sales of cameras. These easy to administer retail promotions are
packaged in an elegant silver two-piece envelope that include coupons redeemable
at ImageStation.com.
" "ImageStation services and products increase the customer's perceived value
of the camera purchase by enabling customers to `do more' with their photos,"
Nell added.
These value-added promotional programs include such offerings as a
high-quality, 11-ounce ceramic photo mug, pre-paid digital photo print packs, an
AlbumPrint Photo Book for the coffee table, and the service's feature and
product loaded Platinum Premium Membership. More information on pricing and
ordering is available from Gregory Zola, ImageStation marketing manager at
858-942-7916.
ImageStation (www.ImageStation.com) is Sony's online photo service that
allows consumers to upload, store and share their digital images and video clips
online. Members of the service can also order high-quality photo prints in a
variety of sizes and unique photo gifts including coffee table books, mugs,
puzzles, tote bags ,and calendars. ImageStation also provides a mobile access
service (www.ImageStation.com/mobile-access) allowing customers to view and
share their online photo albums directly from web-enabled mobile phones.
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Editor's Notes: Press releases and digital images are available for the media
at Sony Electronics' news and information web site at: www.sony.com/news.
Contact Info:
Marcy Cohen
Sony Electronics Inc.
Jessica
Northrup
Nuffer, Smith, Tucker
(619)296-0605, ext. 222
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