ORLANDO, Fla., Feb. 20, 2005 - PMA Conference Booth # 3032/33 - Sony today announced a leap forward in the Memory Stick® flash media family with the introduction of the 2GB Memory Stick PRO Duo™ (High Speed) media, the largest capacity available in the Duo format. Sony is also introducing the 1GB Memory Stick PRO Duo, ™ media which is easily recognizable by its bold new black coloring.

The new 1GB and 2GB media are the perfect solution{mosaddphp:/ads3.php} for users who need to easily store and swiftly transfer data-intensive digital content, such as high-resolution digital photos and TV-quality video clips. The 1GB and 2GB Memory Stick PRO Duo media will be available in April for about $150 and $300, respectively.

" With these new higher capacity media, you can maximize the enjoyment from your digital devices without having to worry about how much memory the content is consuming," said Mike Kahn, senior product manager for digital imaging accessories at Sony Electronics in the U.S.

Sized Down, Powered Up

At only one-third the size and half the weight of full-size Memory Stick media, Memory Stick PRO Duo flash media offers the same technologies and features of Memory Stick PRO™ media and high capacities. The 2GB Memory Stick Pro Duo (High Speed) media also is designed to support transfer speeds of up to 80 Mbps which varies with supporting hardware.

The tiny media card is ideal for use in compact digital devices, including cellular phones, wearable portable audio players and pocket-sized digital imaging and gaming devices. For added versatility, all Memory Stick Duo media ship with an adapter that is compatible with devices with a full-size Memory Stick media slot.

Tough and Durable

The high-capacity media features increased durability with a standard operating temperature range of -13°F to +185°F.

According to Kahn, "Whether your Memory Stick PRO Duo™ is in your backpack on the ski slopes or in the trunk of your car on a hot summer day, you can trust it will perform as expected."

Editor's Notes: For additional information about Sony products, call (888) 222-SONY, or visit Sony's web site at: www.sony.com/di. Press releases and digital images are available for the media at Sony Electronics' news and information web site at: www.sony.com/news. Available capacity of the 2GB Memory Stick PRO Duo™ (High Speed) media is X GB. Available capacity of the 1GB Memory Stick PRO Duo™ media is X GB.

Contact Info:
Rachel Branch
Sony Electronics Inc.
Erin Walsh
Ruder Finn/Switzer
415-348-2731