PMA 2005 Imaging Company Showcases Variety of Quick and Easy Ways To Get Digital Prints From Retail Photo Centers

February 8, 2005 Fuji Photo Film U.S.A., Inc., a leading provider of digital imaging products and services, is showcasing its growing portfolio of retail digital printing solutions at the 2005 Photo Marketing Association (PMA) Trade Show.

The show highlights several innovative new ways that Fujifilm is helping consumers quickly and easily connect to thousands of U.S. retail photo centers for high-quality, long-lasting prints of their digital photographs.

"Fujifilm continues to evolve the photofinishing experience for the digital age," said Gael Lundeen, Vice President and General Manager, Photofinishing and Web Services Division, Fujifilm Imaging Group. "Now that consumers have embraced digital capture technologies and the number of digital images explodes, trusted retailers continue to make digital printing quick, easy and familiar."

According to InfoTrends, the number of digital prints processed at retail grew from 3% in 2003 to 24% by ay 2004. In a study sponsored by Fujifilm, InfoTrends projects that number will jump to over 50% by the end of 2005. As an imaging leader, Fujifilm has already developed a line-up of service options that will make it easy for this vast population of consumers to connect with retail photo centers to print, enjoy and preserve their digital pictures.

2004: A Very Good Year For Making Digital Printing Quick, Easy and Profitable
By the end of 2004, Fujifilm had teamed up with a number of retail and wireless leaders to give today's digital photographers easy new ways to print their digital photos, and give retailers a renewed photofinishing revenue stream after a decline in recent years due to the dearth of convenient options for printing digital photos.

Fujifilm's "Get the Picture Online Service," introduced at PMA 2003, became the first online print ordering system to allow consumers to upload images from their PC for delivery, or, more recently, to pick up at a local retailer, sometimes within an hour. Consumers locate participating retailers at http://www.fujifilm.com/pictures. Beginning late last year, through collaboration with Fujifilm, Microsoft began to offer the same convenience to Windows XP users, who access "Get the Picture Online Service" directly through the "Online Print Wizard" on the Windows XP operating system.

Also in 2004, Fujifilm led the way with a series of partnership agreements with leading cellular network carriers to connect the burgeoning population of camera phone users to fun and easy mobile print services. Linked through Fujifilm's "Get the Picture Online Service," Sprint now offers subscribers an online print order service that sends their mobile images directly to a participating retail photofinisher for real prints of their camera phone pictures. The service - the first of its kind offered to wireless customers - offers the convenience of in-store pick-up. Nextel offers a similar service, also powered by Fujifilm.

With Cingular, Fujifilm has developed a unique postcard application. Cingular customers can use camera phones to create personalized Fujifilm photo postcards that can be mailed through the U.S. Postal Service directly from a Cingular handset. Users simply select a postcard design and a photo from their camera phones, add a personal message, address it, and mail it -- quickly, simply and wirelessly.

Fujifilm has long offered digital photographers the option of dropping off their images at the retail counter, in addition to self-service kiosks that accept most types of digital media. Fujifilm's Digital Photo Center allows consumers to print professional quality prints from Fujifilm Frontier Digital Lab Systems. The Digital Photo Center allows consumers to enhance, enlarge, crop and/or edit pictures themselves and is wireless-enabled to accept camera phone images that are beamed. In addition, Fujifilm's Printpix self-serve kiosk provides on-the-spot digital camera developing services for consumers who want digital picture prints without the wait.

Fujifilm will be showcasing the full portfolio of digital photo printing solutions in their booth at PMA#3508. For more information, call 800-800-FUJI or go to www.fujifilm.com/pma.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the U.S., Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com

All product and company names herein may be trademarks of their registered owners.