ByteCamera Digital Camera Guide - Reviews, News, Tips

Imaging Conference Tournament Thursday Golf, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA, APCI, DIMA, PSPA

PIEA Dutch Treat Dinner
Early arrivals may join colleagues for a Dutch-Treat Dinner at the Bergamo's Italian Ristorante, located in the Mercado across International Drive from the Radisson Barcelo Hotel.
› PMA PMA, PIEA

Photo Safari to Merritt Island National Wildlife Refuge
PIEA
P1 Friday, February 18 5:30AM - 1:00PM

The bus departs from the Radisson Barcelo Hotel at 5:30 AM and returns to the Radisson about 1:00 PM.

The 140,000-acre Refuge has over 500 species of wildlife, salt marshes with boardwalks, forest trails in a varied Florida landscape that is also home to the Kennedy Space Center. You may see wildflowers, bald eagles, herons, egrets, brown pelicans, wood storks, and just maybe rare roseate spoonbills. We promise alligators. First stop is for the 6:59 AM sunrise at Spaceview Park in Titusville, Florida overlooking the Indian River Lagoon. Then we cross the water to Merritt Island where there are two trails: the ½-mile Oak Hammock Trail and the 1½-mile Palm Hammock Trail. Next we are off to the Visitor Center for a video presentation about the Refuge and the ¼-mile handicapped-accessible boardwalk adjacent to the Center. We'll end by stopping at Haulover Canal to see if the Manatees are there. Merritt Island is a premier winter bird viewing area on the East Coast so bring binoculars and a bird guidebook. To photograph wildlife, you need a good telephoto lens and tripod or monopod. Wear long pants, boots or good walking shoes and bring a light jacket, hat, bug repellant and drinking water. We will stop for a Dutch-treat early lunch at the famous Dixie Crossroads Restaurant in Titusville before returning to Orlando.

PMA Golf Tournament, Orange County National
Buses depart from the Orange County Convention Center, West Building at 6:30 a.m.
8:00 a.m. shotgun start. The Friday tournaments include the18-Hole Event with Callaway scoring, the Friday-only Scramble and the first day of the two-day tournament with Callaway scoring. Your golf fee includes greens fees, carts, range balls, prizes, breakfast, lunch and refreshments. Awards and prizes will be given for each of these tournaments. Sign up early to receive the pre-registration fees. Rates are higher on-site.

Friday Tournaments are $125 Members/$150 Non-members
The two-day tournament is $230 Members/$280 Non-members

PMA Golf Tournament Friday 36-Hole Golf, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA

PMA Golf Tournament Friday 18-Hole Golf, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA

PMA Golf Tournament Saturday 18-Hole Golf Scramble, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA

Bring your portfolio to share and critique.

Speaker(s): Bill Barrett, Webster University
› PMA PMA, PIEA

Topic One: How Can We Survive as Photo Educators When Faculty in Graphic Design, Media, Communications, Computing and Visual Arts All Believe They Are Photographers?
Moderator: Trudy Baker, Central Missouri State University, Warrensburg, MO

Topic Two: Aligning With Changing Education and Standards Philosophies.
Moderator: Emily Stay, Gilmour Academy, Gates Mill, OH

Topic Three: What Are Some Good Activities for Students and Teachers on the State Level?
Moderator: Mark Murray, Arlington ISD, Arlington, TX

Topic Four: Photographic Futures: Can Photography Survive the Technocrats? What Can We Do To Help?
Speaker: Betty Lark Ross, The Latin School of Chicago, Chicago, IL

Chairperson: Kenneth Lassiter
› PMA PMA, PIEA

PMA Golf Tournaments, Orange County National
Buses depart from the Orange County Convention Center, West Building at 6:30 a.m.
8:00 a.m. shotgun start. The Saturday tournaments include the 18-Hole Tournament with Callaway scoring, the 18-Hole Scramble Tournament and the second day of the two-day tournament with Callaway scoring. Your golf fee includes greens fees, carts, range balls, prizes, breakfast, lunch and refreshments. Awards and prizes will be given for each of these tournaments. Sign up early to receive the pre-registration fees. Rates are higher on-site.

Saturday tournaments are $125 Members/$150 Non-members
The two-day tournament is $230 Members/$280 Non-members

PMA Golf Tournament Saturday Scramble, Orange County National Golf Center
› PMA PMA

PMA Golf Tournament Saturday 18-Hole Scramble, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA

The Power of Digital Storytelling
Speaker: Eduard Uzumeckis, Sedona Center for Art & Technology, Sedona, AZ

Sand Shadows: Hand Tinted Pinhole Photographs
Speaker: Marita Gootee, Mississippi State University, Mississippi State, MS

Are We Producing Too Many Graduates for Professional Photography? Are We Preparing Them Sufficiently?
Speaker: Ian Kent-Robinson, Salisbury College, Salisbury, UK

Teaching Photojournalism in Latin America
Speaker: John Kaplan, University of Florida, Gainesville, FL

My Journey From the 1860s to Digital
Speaker: Todd Bertolaet, Florida A&M University, Tallahassee, FL

Assessment in Photographic Education: Ideas and Models
Speaker: Dr. Janet Bonsall, Central Missouri State University, Warrenton, MO

An Evening With an Artist, John Paul Caponigro
PIEA
P7 Saturday, February 19 7:00PM - 9:00PM

John Paul Caponigro has carved out a niche for himself by breaking new ground and using digital technology as the ultimate hybrid art form, combining drawing, painting, photography, film sequencing, and even sculpture into what he calls visual art. His images have an emotional impact that catches the eye and stops the viewer in one's tracks. Your eyes delight in the first impressions, admiring the simple yet elegant composition. You continue to absorb the image realizing that you are seeing and feeling more as each moment passes. It dawns on you: could this image have been created at least partly in a computer? John Paul would say you two just had a conversation. We promise you an unforgettable evening with a master of many arts and his lecture "Painting with Photography." After the lecture we will raffle ten copies of John Paul's acclaimed book, Master Class.

Admission is free to all badged convention attendees. Students must obtain a ticket through their teachers.

Chairperson: Peter Glendinning, Michigan State University
› PMA PMA, PIEA, PPFA

Start your day off with a burst of energy. The Fun Run, or walk, is slated every morning. The one-time fee includes a free T-shirt, refreshments to revive you, and a chance to win a daily prize. What a way to say, "Good morning, Orlando!" Pre-registration fee: $10 members/$15 non-members.

› PMA PMA, PSRO

Mini-Breakfast Sessions
Mini-breakfast sessions have something for everyone in the industry. Advance tickets are $10 members/$15 non-members

Cameraphones - an International Perspective
Independent Dealers
500 Sunday, February 20 7:15AM - 8:15AM

Learn first-hand how cameraphones are being adopted in Japan and Europe. See the opportunities for photofinishers to deliver content for mobile phone services and create new business.
Who should attend: All retail imaging firms
Presented in Japanese with English & Portuguese translation

Câmarafones - Uma Perspectiva Internacional
Esta sessão lhe dará o conhecimento em primeira mão de como as câmarafones estão sendo adotadas no Japão e Europa. Veja as oportunidades de como o varejo fotográfico pode elaborar conteúdo para suprir serviços para os usuários de celulares com câmaras e criar novos negócios.

Sessão será apresentada em Inglês com traduçao simultânea para o Português.

Speaker(s): Raita Ohira, NTT NoCoMo Inc

Practical Strategies for Maximizing Your Kiosk Investment
Retail Minilabs
501 Sunday, February 20 7:15AM - 8:15AM

Make the most of your current and future kiosk investments! We'll cover kiosk workflow and emerging cameraphone-printing trends.
Who should attend: All retail imaging firms

Speaker(s): George Briggs, Pixel Magic Imaging Inc

Reaching New Digital Printing Markets
Graphics Production (Sponsored by APCI)
502 Sunday, February 20 7:15AM - 8:15AM

Our speaker will present an overview of the inkjet, vinyl and flatbed digital printing markets. Find out how to promote these products and services to effectively reach new and profitable markets.
Who should attend: All graphics production firms

Speaker(s): David King, Castle Graphics

Unleashing Print Sales Negotiations
Portrait/Social Labs (Sponsored by APCI)
503 Sunday, February 20 7:15AM - 8:15AM

Detailing an effective sales negotiations process and understanding your portrait client's needs, wants, strengths and weaknesses will assure a successful and happy agreement. Discuss negotiating against customer's resistance and reactions.
Who should attend: All professional labs

Speaker(s): Terry Nagi, Terry A Nagi & Associates

How to Brand Your Photography Business
Retail Portrait Studios/Event Photography
504 Sunday, February 20 7:15AM - 8:15AM

A brand says a lot about your business, and that's equally true if you are a one-person home-based operation. Look at how creating a brand can help to set you apart.
Who should attend: Retail portrait studios and event photographers

Speaker(s): Raylene Place, Picture This Digital Photography Inc

Color Management II - Operational Secrets
Society of Photo Finishing Engineers (SPFE)
505 Sunday, February 20 7:15AM - 8:15AM

Your customer's image color on his/her monitor is different than what you will print. Learn valuable tools to help color manage this important phase of your processing business.
Who should attend: SPFE members, lab owners, operators and staff

Speaker(s): Raymond Cheydleur, X-Rite Inc

NAPET Idea Exchange
National Association of Photo Equipment Technicians (NAPET)
506 Sunday, February 20 7:15AM - 8:15AM

Join us for a great opportunity to network with peers. Address areas of concern in the open forum idea exchange.
Who should attend: All members and firms interested in joining are welcome to attend.

Moderator: Jenny Gill, Comet Camera & Video Repair
› PMA PMA

Printing from Mobiles Direct to Retail
International
507 Sunday, February 20 7:15AM - 8:15AM

Using case studies from the United States and United Kingdom, Pixology shares their findings about why printing from mobiles works for the retailer and why it hasn't worked for the customer just yet.
Who should attend: All retail imaging firms

Speaker(s): Yuval Yashiv, Pixology Ltd

8:00 a.m.
National Meeting
Chairman: Dr. Joseph A. Ippolito, Florida A&M University, Tallahassee, FL

Photo Education: Some Contemporary Professional Issues
Speaker: Des Crawley, University of Western Sydney-Macarthur Emeritus, Sydney, Australia

Pictures That Change Lives: Student Photographs and the Stories Behind Them
Speaker: Nancy McGirr, Fotokids Guatemala, Guatemala City.

9:15 a.m.
PIEA Board of Directors Annual Meeting
All PIEA members invited. Interested guests welcome.

› PMA PMA, PIEA

Avoiding the Scanning Blues
Retail Lab Manager
CT11 Sunday, February 20 8:15AM - 10:45AM

Find out the best techniques for getting consistent high-quality results with images. Learn how to get the most consistent performance from your scanning hardware and software, and how to increase your scanning productivity. Workshop attendees may share workstations. Previous computer experience is required. Advance ticket purchase required: $75 members/$85 non-members.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Taz Tally, Taz Tally Seminars
› PMA PMA

Stuart Varney, an economist educated at the London School of Economics, is uniquely qualified to address the rapidly shifting domestic and global economic trends, and the implications for business, institutional investors, and individuals. Varney will interview the distinguished panel of visionaries on the important issues facing our industry today and in the future. Join us for this insightful look at the evolution of the imaging business and the impact of new technology.

Moderator: Stuart Varney, economist
Panelists: Vyomesh Joshi, Hewlett-Packard Company; Jeff Hallock, Sprint Corporation; Bernard Masson, Eastman Kodak Company; John Lang, Seiko Epson Corporation; Hisatoyo Kato, Fuji Photo Film Co. Ltd.; Josh Weisberg, Microsoft Corporation

Simultaneous translation: Deutsch, Español, Japanese, Português and Français

› PMA PMA, PSRO

Spouse Package Discount - Valid only with purchase of 3-day package
› PMA PMA

Spouse Program
Advance tickets for each Spouse Program event are available at the price of $20 members/$25 non-members (includes lunch). For a real value, order the three-day package for only $50 members/$60 non-members.

Susan Egan has made powerful impressions in theater, film, television and music. On Broadway, Egan recently starred in the title role of "Thoroughly Modern Millie," and received a Tony Award nomination as the original Belle in Disney's "Beauty and the Beast." Egan starred alongside Carol Burnett in "Putting It Together" and in the national tour of "Bye, Bye Birdie." Egan gave the sultry voice to Meg in Disney's "Hercules," sang the role of Angel in "Lady and the Tramp II," and rendered Lin English for the American release of the Japanese blockbuster "Spirited Away," which won the 2003 Academy Award for Best Animated Feature.

Digitale Ertragsmöglichkeiten in Fotofachhandel
Deutsch
508 Sunday, February 20 2:00PM - 3:00PM

Digitale Ertragsmöglichkeiten in Fotofachhandel sind bei einem Wertanteil digitaler Kameras am Kameramarkt von fast 95% wichtiger denn je, daher solten wir uns folgende fragen stellen: Wie kann sich der Fotohandel von anderen Kanälen absetzen? Welche Massnahmen gibt es von der Industrie? Wie helfen die Kooperationen? Ja, man kann auch an der Hardware Geld verdienen! ....und am (richtigen) Zubehör erst Recht!

Vorsitz: Rainer Th Schorcht, Foto Schorcht GmbH

El Plan de Negocios para las Pequeñas y Medianas Empresas
Español
509 Sunday, February 20 2:00PM - 3:00PM

Es el análisis detallado que todo empresario / dueño de negocio debe hacer, para enfrentar los retos del mercado actual y futuro, de modo que su crecimiento y rentabilidad tengan fundamentos sólidos.

Conferenciante: Sergio Chávez Castañeda, PMA International -Latin America
› PMA PMA

Midday Sessions
Gain valuable business skills at these afternoon sessions. There are two sessions for each topic. Advance ticket purchase is required: $10 members/$15 non-members

Digital Photography Kiosks - Secrets to Success
Retail Digital Imaging
A01 Sunday, February 20 2:00PM - 2:50PM

Find out what works, what doesn't and why with various photo kiosks. Learn the key points to look for before your purchase.
Who should attend: All retail imaging firms

Speaker(s): Francie Mendelsohn, Summit Research Associates
› PMA PMA

Opportunities in Event Photography
Retail Niche Strategies
A02 Sunday, February 20 2:00PM - 2:50PM

On-site event photography is the perfect way to create instant satisfaction at sports events and social gatherings. Hear success stories of retailers using event imaging to boost profits and get practical tips on how you can do the same.
Who should attend: All retail imaging firms

Speaker(s): Melinda Wilburn, American Fast Photo
› PMA PMA

Demystifying Digital Cameras
Retail Sales Training
A03 Sunday, February 20 2:00PM - 2:50PM

Believe it or not, some customers still have difficulty turning on their digital cameras or even changing batteries. Give this frustrated customer a "quick-start" lesson, enroll them in classes or sell a service contract.
Who should attend: All retail imaging firms

Speaker(s): Richard Sjolund, Wilderness Studio

Ten Reasons to Love Adjustment Layers
Photoshop Tips and Tricks
A04 Sunday, February 20 2:00PM - 2:50PM

From restoration to portrait retouching to high-end digital darkroom work - image adjustment layers are the Swiss Army knives of Photoshop. Learn the fastest creative and production techniques to make image adjustment layers your favorite Photoshop feature.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Michael Ninness, Adobe Systems Inc
› PMA PMA, QP

Advanced Selections Skills
Computer Tutorial
CT12 Sunday, February 20 2:00PM - 4:00PM

Learn how to select and preserve fine detail when masking hair, translucency, and even smoke. Know when to use channels, calculations, and blending modes to tease out the most delicate information to create a professional mask. Workshop attendees may share workstations. Previous Photoshop experience is required. Advance ticket purchase required: $75 members/$85 non-members.

Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Katrin Eismann, Photoshopdiva.Com
› PMA PMA, QP

PMA Retailer Tours
Photo Marketing Association International, in conjunction with the Graphics Intelligence Agency, will host Retailer Tours at PMA 2005. These tours, covering the most important product categories for independent retailers, offer attendees the chance to make a big Trade Show feel small, and a small retail operation feel big.

Each tour features up to 12 stops on the Trade Show floor within a specific product category: digital minilabs, wide format inkjet for retail, self-service photo kiosks, POS and online print order solutions, digital camera hardware, color management and correction, framing, and scrapbooking. Top-level manufacturer executives will meet with independent retailers at each tour stop and present whatfs new in the marketplace. In the age of growing competition from mass-market retailers, the Retailer Tours provide the opportunity to collectively meet face-to-face with suppliers and learn about new business prospects.

Cost per tour: $10 PMA members/$25 non-members.
No charge for exhibitor participation.

Wide Format Inkjet for Retail (Less Than 60")
RT11 Sunday, February 20 2:00PM - 4:00PM

Digital Photography Kiosks - Secrets to Success
Retail Digital Imaging
A05 Sunday, February 20 3:10PM - 4:00PM

Find out what works, what doesn't and why with various photo kiosks. Learn the key points to look for before your purchase.
Who should attend: All retail imaging firms

Descubra o que funciona e o que não funciona e porque, com os vários tipos de quiosques fotográficos. Discutiremos quais os pontos chaves a serem observados antes da aquisição dos equipamentos para conseguir sucesso neste mercado tão competitivo.
Quem deve atender: Todas as empresas que militam no varejo fotográfico.

Sessão será apresentada em Inglês com traduçao simultânea para o Português.

Palestrante: Francie Mendelsohn, Summit Research Associates
› PMA PMA

Opportunities in Event Photography
Retail Niche Strategies
A06 Sunday, February 20 3:10PM - 4:00PM

Demystifying Digital Cameras
Retail Sales Training
A07 Sunday, February 20 3:10PM - 4:00PM

Ten Reasons to Love Adjustments
Photoshop Tips and Tricks
A08 Sunday, February 20 3:10PM - 4:00PM

Get Acquainted Reception
Get acquainted with imaging colleagues from around the world, share past anecdotes or the day's experiences, and unwind. Admission and two complimentary beverage tickets are included with full badge registration.

NAPET Reception
This complimentary reception is held in honor of the photographic manufacturers and service managers (the first PMA professional section). NAPET members, photo/video repair firms, and manufacturers are encouraged to attend.

Specialty Retailer/Minilab Reception
At the end of your day, meet with retailers and minilab owners from around the world. Discuss what you saw on the trade show floor and the new ideas you learned. Advance tickets are $15 for members/$20 for non-members.

International Reception - Rosen Centre Hotel
IR Sunday, February 20 6:00PM - 7:00PM

All international members and other guests are welcomed to PMA 2005 at this festive event. The gathering represents a literal who's who of imaging industry members from around the globe. Tickets include beverages and hors d'oeuvres. Advance tickets are $30 for members/$40 for non-members.

› PMA PMA

Three-hour information packed sessions
Advance ticket purchase for this light buffet dinner is $18.

› PMA PMA, QP, PSRO

It's Your People. . . Really! Change Your Focus and Grow Your Sales
Night School
N1 Sunday, February 20 6:30PM - 9:30PM

The ability to interact effectively while coaching your team of associates - and your team's ability to anticipate and answer their customers' needs - marks the difference between a flourishing venture and a struggling operation. This session, based on the new PMA book by William J. McCurry and Harold Lloyd, will cover how to interact effectively with the people around you every business day.
Tickets: $45 members/$50 non-members.
Who should attend: All imaging firms

Speaker(s): William J McCurry, McCurry Associates
› PMA PMA, PPFA, QP

How to Work with Masks in Photoshop
Night School
N2 Sunday, February 20 6:30PM - 9:30PM

Masking is the key to working professionally and non-destructively to combine images and control image enhancements. If masking is an art form that sometimes you get and sometimes you don't - then this session will remove the doubt on how and when to use masks, including layer, channel, and clipped masks. Workshop attendees may share workstations. Previous computer experience is required.
Tickets: $99 members/$105 non-members.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Katrin Eismann, Photoshopdiva.Com
› PMA PMA, QP

Running a Profitable Portrait Business!
Night School
N3 Sunday, February 20 6:30PM - 9:30PM

Speaker, Roger Berg, provides a comprehensive overview of how to run a profitable portrait business - from marketing - to sales techniques - product presentation - and portrait production. He discusses various types of photography businesses, ranging from 'location & event photography' with no studio at all, to a very compact studio in an existing business, as well as a full service portrait studio. He'll define the products, opportunities, digital imaging workflow and potential goals to make your portrait business profitable.
Tickets: $45 members/$50 non-members.
Who should attend: All retail portrait studios and photographers in digital imaging

Speaker(s): Roger L Berg, Creative Photo Inc
› PMA PMA, QP

The Business of Sports and Events Photography
Night School
N4 Sunday, February 20 6:30PM - 9:30PM

Our experienced event photographer will cover all aspects of the business of sports and event photography. How to make presentations to win contracts, pre-picture day education and preparation, staffing picture day with a variety of staffing patterns to maximize efficiency, workflow and profit, and point-of-sale and product displays to increase profits. Learn green-screen technology application for all levels of sports, and how to create and customize posters and promotional pieces that are hot sellers to kids and parents alike.
Tickets: $45 members/$50 non-members.
Who should attend: Retail portrait studios and event photographers

Speaker(s): Jason Hoss, Network Photography
› PMA PMA

Fun Run - Peabody Hotel
Ready! Set! Go! Join fellow attendees for the Fun Run, or walk; slated every morning. The one-time fee includes a free T-shirt, refreshments to revive you, and a chance to win a daily prize. Wake up Orlando! Pre-registration fee: $10 members/$15 non-members.

Mini-Breakfast Sessions
Mini-breakfast sessions have something for everyone in the industry. Advance tickets are $10 members/$15 non-members

Making the Most of Online Auctions
Independent Dealers
600 Monday, February 21 7:15AM - 8:15AM

Online auction sites like eBay have opened an entirely new channel for retailers to sell photo-related merchandise. Hear new profit ideas like selling camera accessory packages and out-dated equipment.
Who should attend: All retail imaging firms

Speaker(s): Steven Buchbinder, Alkit Pro Camera

Networking Solutions for Minilabs
Retail Minilabs
601 Monday, February 21 7:15AM - 8:15AM

Discuss networking solutions for transfer of high-quality digital images by connecting image capture, processing, storage, and output devices to make your lab's workflow more efficient.
Who should attend: Minilab owners and operators and photo imaging retailers

Speaker(s): Max Barry, ZBE Incorporated
; Randy S Wright, Color Services

Getting the Most Out of Your Salespeople
Graphics Production (Sponsored by APCI)
602 Monday, February 21 7:15AM - 8:15AM

This sales management session teaches the effective combination of how to provide your lab staff with knowledge critical for success, how to track their sales efforts, and how to keep them on track and motivated!
Who should attend: All graphics production firms

Speaker(s): David Fellman, David Fellman & Associates
› PMA PMA, QP

How to Get Better Performance From Your Employees
Portrait/Social Labs (Sponsored by APCI)
603 Monday, February 21 7:15AM - 8:15AM

Management problems in the workplace today require skills and training in order to effectively change employees' behavior. Find out how to create performance standards, correct performance problems, and reward and recognize for continued behavior improvements.
Who should attend: All imaging firms

Speaker(s): Bob Losyk, Innovative Training Solut Inc

Chairperson: Judy Ferguson, Village Photo & Portrait Studio
› PMA PMA, PPFA

Printing On-Site - What to Consider
Retail Portrait Studios/Event Photography
604 Monday, February 21 7:15AM - 8:15AM

Using complete photo-quality printing systems allows photographers to efficiently print on-site for instant customer gratification. Printing on-site versus taking it back to the lab - what does it entail?
Who should attend: Retail portrait studios and event photographers

Speaker(s): Ken Remsen, Desktop Darkroom

Cameraphones - Image Quality and Technology Limitations
Society of Photo Finishing Engineers (SPFE)
605 Monday, February 21 7:15AM - 8:15AM

This rapidly emerging technology is creating new opportunities for image processors. Discuss cameraphone technology limitations, image quality and what is in store for processors down the road.
Who should attend: SPFE members, lab owners, operators and staff

Speaker(s): Tony Henning, The Future Image Report
; Mark Cook, Eastman Kodak Company
; Pierre Barbeau, Sprint
; Randy Roberts, Motorola

Motivate Yourself for Personal Success
National Association of Photo Equipment Technicians (NAPET)
606 Monday, February 21 7:15AM - 8:15AM

Discover how to achieve well-balanced success in these turbulent, competitive and changing times. This humorous, idea-packed program teaches you the secret to maximizing efficiency, increasing your happiness and getting what you want for yourself and your business instead of becoming a victim of the ever-present changes in the industry.
Who should attend: All imaging firms

Speaker(s): Scott Friedman, Scott Friedman & Associates

Kiosk Challenges and Opportunities
International
607 Monday, February 21 7:15AM - 8:15AM

Discuss the challenges and the opportunities to run a profitable photo kiosk. We'll discuss the latest trends, market research and how to make your kiosk business profitable.
Who should attend: All retail imaging firms

Conférence présentée en anglais, traduction simultanée en français

Speaker(s): Kurt H Freund, Imaging Power Picture + Print

Sights Unseen: An Exploration of the Ordinary
Speaker: Lex Youngman, Wingate University, Wingate, NC

Photo Therapy and Recovery through Self Images
Speaker: Patrick Van Dusen, Daytona Beach Community College, Daytona Beach, FL

Going Digital
Speaker: Howard Simkins and Rafael Goldchain, Sheridan Institute of Technology and Advanced Learning, Oakville, Ontario, Canada

Forcing the Image
Speaker: Mark Francis, Pensacola Junior College, Pensacola, FL

The Declining Signal-to-Noise Ratio in Photographic Education
Speaker: Siegfried Manietta, Queensland College of Art, Griffith University, Brisbane, Australia

Chairperson: Jerry Halfmann, Tucson High School
› PMA PMA, PIEA

Making Sense of Color Management
Retail Lab Manager
CT21 Monday, February 21 8:15AM - 10:45AM

This tutorial teaches the essentials of color management, from calibration to workflow, for minilab managers, operators and staff. Attendees walk away with a complete understanding of creation and utilization of profiles for cameras, scanners, monitors and printers to get outstanding color. Knowing about color management can save time, money, and your customer list. Workshop attendees may share workstations. Previous computer experience is required.
Advance ticket purchase required: $75 members/$85 non-members.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Will Holland, Graphic Intelligence Agency Inc
› PMA PMA

Join executives from leading member and supplier firms as they share their ideas for new technologies.

Consumer Markets
Supplier representatives will discuss value-added sales for digital photography and the changing make-up of the digital consumer.
Speakers: Nancy Carr, Eastman Kodak Company

Portrait/School Markets, Sponsored by PSPA
Australian firm Pixel Photographics shares their vision for the future of portrait and school markets. Supplier firm, ImageWare, educates the membership on the benefits of their latest software solutions.
Speakers: Nick Mylas, Pixel Photographics; Paul Schulz, Imageware Professional Digital Imaging

Digital Retail Markets, Sponsored by DIMA
Leading firms discuss photography's place in the digital home and the rapidly emerging cameraphone market.
Speaker: Wulf Schmidt-Sacht, CeWe Color AG & Co OHG

Digital Commercial Markets, Sponsored by DIMA & APCI
Supplier firms will discuss digital workflow issues.
Speaker: Ron Waters, Durst Image Technology US

› PMA PMA

A NEW Brand World
Official Business Session
Monday, February 21 9:30AM - 10:45AM

Scott Bedbury has a genius for unleashing brand potential through innovative products, creative positioning, careful distribution and strategic partnerships. One of the world's leading brand architects, he has proven his methods for building truly successful brands as the marketing executive responsible for two of the most successful branding strategies: Nike's "Just do it!" campaign and Starbucks' reinvention of the coffee category. His book, "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century," explains how to apply the principles that grew these companies more than fivefold and established their trademarks as leaders in their industries.

Scott provides the indispensable guide to transcending the tangible aspects of a product or service and creating a deeper, more enduring relationship with customers. Scott is CEO of Brandstream, Inc., an independent brand development consultancy with major clients worldwide.

Simultaneous translation: Deutsch, Español, Japanese, Português and Français

› PMA PMA, PPFA, QP, PSRO

NAPET-Sponsored Manufacturer's Luncheon
NL Monday, February 21 11:30AM - 12:30PM

This reception is held in honor of the photographic manufacturers and service managers (the first PMA professional section). NAPET members, photo/video repair firms, and manufacturers are encouraged to attend.
Advance tickets are $15 members/$20 non-members

› PMA PMA

Spouse Program
Advance purchase tickets for each Spouse Program event are available at the price of $20 members/$25 non-members (includes lunch). For a real value, order the three-day package for only $50 members/$60 non-members.

The Power of a Happy Heart, the Courage to Laugh!
Spouse Program
S2 Monday, February 21 12:00PM - 2:00PM

When author and comedian Diana Jordan first appeared on "Oprah," Oprah Winfrey described her as "one of the funniest people on the planet" along with Jerry Seinfeld, Robin Williams and Bill Cosby, and later commented, "Diana is a star of tomorrow!" Jordan's best-selling book, "A Wife's Little Instruction Book: Your Survival Guide to Marriage Without Bloodshed," offers witty and humorous words of wisdom about sharing life with a spouse. Jordan combines her gift of comedy and desire to share with people that they can "learn to laugh!" Through this, it is her greatest desire "to heal the world one laugh at a time!"

Midday Sessions
Gain valuable business skills at these afternoon sessions. There are two sessions for each topic. Advance ticket purchase is required: $10 members/$15 non-members

Moneymaker Digital vs. Analog Was geht? Was kommit? Was bringt's?
Deutsch
608 Monday, February 21 2:00PM - 3:00PM

Digital dominiert das Denken und Handeln unserer Branche! Doch wenn in Deutschland 80% analoge Bilder gemacht werden, fragt man sich warum. Möglichkeiten, Chancen und Grenzen beider Systemrichtungen marktlich und technologisch per Stand heute zu untersuchen, ist ein reizvolles Thema- wenn man Geld verdienen will, umso mehr!

Vorsitz: Thomas Blömer, C.A.T.-Verlag Blömer GmbH

La Perspectiva Futura en el Negocio de las Imágenes Digitales y su Influencia en el Laboratorio Fotográfico
Español
609 Monday, February 21 2:00PM - 3:00PM

La conferencia analiza las tendencias actuales del mercado basada en estadísiticas del mercado americano y de Europa; presenta las opciones existentes para ingresar y retirarse del mercado digital; describe los pasos necesarios para cambiar el flujo de trabajo de un laboratorio análogo a uno digital; explora los nuevos servicios que pueden ofrecerse; dá una perspectiva del papel del laboratorio fotográfico frente a la amenaza de la impresión casera o de la imagen totalmente digital. Presenta la infromación fundamental que un profesional de la fotografía necestia no solo para sobrevivir, sino para encontrar nuevas oportunidades de crecimiento, frente a la mayor innovación realizada desde la invención de la fotografíua a color

Conferenciante: Juan Antonio Zuleta, Agfa Photo Argentina S.R.L.
› PMA PMA

What Have I Missed?
Retail Digital Imaging
B01 Monday, February 21 2:00PM - 2:50PM

Hear an in-depth analysis of some of the intriguing new product introductions on the show floor. Come see what radical and trendy products you should be adding to your product line.
Who should attend: All retail imaging firms

Speaker(s): Gary Pageau, PMA Publications
› PMA PMA

Diversify Your Photo Business by Expanding into Custom Framing
Retail Niche Strategies
B02 Monday, February 21 2:00PM - 2:50PM

Expand into framing quickly or incrementally. This session will cover expansion from ready-made frames to custom framing, equipment needs, sources of information and an overview of the custom framing market.

Who should attend: All retail imaging firms

Speaker(s): Larry A Smith, CPF, Village Framing
› PMA PMA

Tips for Selling Digital Hardgoods and Accessories
Retail Sales Training
B03 Monday, February 21 2:00PM - 2:50PM

With all the variables involved in digital photography, consumers need guidance through the buying process. Hear some techniques on how to provide good customer service and actually meet your price points too.

Who should attend: All retail imaging firms

Speaker(s): Jim Everett, Think180
› PMA PMA

Professional Retouching Strategies
Photoshop Tips and Tricks
B04 Monday, February 21 2:00PM - 2:50PM

Have you ever spent more time on a portrait retouch than you expected? Learn the three fundamental stages and techniques of portrait and glamour retouching to make your work fly.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Katrin Eismann, Photoshopdiva.Com
› PMA PMA, QP

Working with Adobe Camera RAW
Computer Tutorial
CT22 Monday, February 21 2:00PM - 4:00PM

The quality of RAW capture is undeniable. Learn to take advantage of the power and finesse lurking in Adobe Camera RAW including: saving camera settings, automating image processing, and adding creative interpretations to your RAW files. Workshop attendees may share workstations. Previous computer experience is required. Advance ticket purchase required: $75 members/$85 non-members
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Julieanne Kost, Adobe Systems Inc
› PMA PMA, QP

Cost per tour: $10 PMA members/$25 non-members.
No charge for exhibitor participation.

What Have I Missed?
Retail Digital Imaging
B05 Monday, February 21 3:10PM - 4:00PM

Diversify Your Photo Business by Expanding into Custom Framing
Retail Niche Strategies
B06 Monday, February 21 3:10PM - 4:00PM

Who should attend: All retail imaging firms
Speaker(s): Larry A Smith, CPF, Village Framing
› PMA PMA

Tips for Selling Digital Hardgoods and Accessories
Retail Sales Training
B07 Monday, February 21 3:10PM - 4:00PM

Who should attend: All retail imaging firms

Speaker(s): Jim Everett, Think180
› PMA PMA

Professional Retouching Strategies
Photoshop Tips and Tricks
B08 Monday, February 21 3:10PM - 4:00PM

Southeast Museum of Photography at Daytona Beach Community College
Bus departs Orange County Convention Center, West Building at 5:00 p.m. and returns by 9:30 p.m.

The evening includes a view of the Frans Lanting exhibition followed by a presentation of "Florida Documentary Photographs" by Gary Monroe, Daytona Beach Community College.
Tickets: $20.

› PMA PMA, PIEA

President's Reception
After the close of the Trade Show, connect with imaging industry movers and shakers to share and compare all the new ideas, products, and services you have discovered. Admission and two complimentary beverage tickets are included with full badge registration.

Three-hour information packed sessions
Advance ticket purchase for this light buffet dinner is $18.

› PMA PMA

Merchandising, Display and Store Design
Night School
N11 Monday, February 21 6:30PM - 9:30PM

Consider the design of your retail space as your silent salesman. The layout design, product displays, colors, lighting, etc. should depend on such factors as the consumer, merchandise mix, size of store and customer service. Create a customer "experience" and re-merchandise your store for broader appeal.
Tickets: $45 members/$50 non-members

Who should attend: All retail imaging firms

Speaker(s): Chris Miller, Pacific Store Designs
› PMA PMA, PPFA

Learn quick tips to improve eyes, skin, and hair to advanced portrait and glamour techniques for transforming a picture into a portrait. This session reveals digital diet, digital dentist, and digital facelift techniques. Workshop attendees may share workstations. Previous computer experience is required.
Tickets: $99 members/$105 non-members

Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Julieanne Kost, Adobe Systems Inc
› PMA PMA

If You're Serious About Creating Portraits!
Night School
N13 Monday, February 21 6:30PM - 9:30PM

For those of you who are really serious about being a true portrait photographer, we'll cover the basics and advanced things you need to develop your own style in portraiture. Even if you've heard Monte before, there are plenty of new ideas to go along with his classic approach.
Tickets: $45 members/$50 non-members

Who should attend: All retail portrait studios and photographers in digital imaging

Speaker(s): Monte Zucker, Monte's Photographic Ed & Dig Ct
› PMA PMA

Picture This - Profits in Scrapbooking
Night School
N14 Monday, February 21 6:30PM - 9:30PM

Scrapbooking, once considered a passing fad, shows no signs of slowing. Scrapbooking offers unique possibilities for photo retailers to increase profits, attract new shoppers and provide impulse items for existing customers. The scrapbooking customer is probably a customer of yours already! Don't forget to promote your ability to reproduce, restore and resize photos!
Tickets: $45 members/$50 non-members.
Who should attend: Owners, managers of retail sales and customer service staff

Speaker(s): Michael R. Hill, Die Cuts With a View
› PMA PMA, PPFA

These receptions bring together members from a particular country or region. Connect with familiar faces while you're far from home. You'll have a great time sharing stories with old friends and meeting new colleagues. Come for hors d'oeuvres, beverages and an enjoyable time. The receptions include:
Australian/New Zealand Reception
Brazilian/Latin American Reception
Canadian Reception
European Reception
Advance tickets are $15 members/$20 non-members

› PMA PMA, QP

Fun Run - Peabody Hotel
The Fun Run, or walk, is slated every morning. It's a great way to get your energy flowing and your mind clear for a day of intensive educational sessions and the Trade Show. The one-time fee includes a free T-shirt, refreshments to revive you, and a chance to win a daily prize. Pre-registration fee: $10 members/$15 non-members.

Mini-Breakfast Sessions
Mini-breakfast sessions have something for everyone in the industry. Advance tickets are $10 members/$15 non-members

What's New With Digital, SLRs and 35mm?
Independent Dealers
700 Tuesday, February 22 7:15AM - 8:15AM

Join us for lively discussions on digital, SLR and 35mm cameras and photo processing capabilities. The panel of dealers and manufacturers will take questions from the audience.

Who should attend: All retail imaging firms

Moderator: Bruce Aldrich, Photo Marketing Association International

Panelist: Joseph H Leach, Noritsu America Corporation
; Madhav Mehra, Eastman Kodak Company
; Lawrence Carrillo, Shutterbug Camera Shops
; Brian S Noble, Noble Industries
; Tara Bunch, Hewlett Packard
› PMA PMA

Marketing with Media Cards and New Consumable Cards
Retail Minilabs
701 Tuesday, February 22 7:15AM - 8:15AM

With the influx of digital camera sales comes the opportunity for ancillary sales of media cards. Hear how one retailer is working with media cards and solving customer's problems. We'll also look at the new "Shoot & Store" low-end, low-capacity flash cards meant to store pictures permanently.

Who should attend: All retail imaging firms

Chairperson: Douglas Schiller, Iris Photo & Digital
› PMA PMA

Ins and Outs of Becoming a One-Stop Full-Service Lab
Graphics Production (Sponsored by APCI)
702 Tuesday, February 22 7:15AM - 8:15AM

Distribution of the finished product is a critical aspect to any print project. By offering finishing, mailing and fulfillment services you can become a full-service stop for your customers. Learn the ins and outs of mailing and fulfillment services.

Who should attend: All graphics production firms

Speaker(s): Thomas A Rieger, Rieger Communications Inc

Time to Vertically Integrate? Capturing the Capture Market
Portrait/Social Labs (Sponsored by APCI)
703 Tuesday, February 22 7:15AM - 8:15AM

Hear success stories of labs hiring their own photographers and adding event photography to their line of services. Get practical tips on how you can do the same.

Who should attend: Portrait and social labs

Speaker(s): Marc Lattin, Lattin Color Lab
› PMA PMA

Posing and Lighting Tips and Tricks
Retail Portrait Studios/Event Photography
704 Tuesday, February 22 7:15AM - 8:15AM

Learn tricks for successful lighting and posing techniques to produce high-quality indoor and outdoor portraiture. Take away some tips to increase the quality of your portrait package.
Who should attend: Retail portrait studios and event photographers

Speaker(s): Jeffrey Wilson, JW Party Pictures

X-Rays, Airplanes, TSA and Fogged Film
Society of Photo Finishing Engineers (SPFE)
705 Tuesday, February 22 7:15AM - 8:15AM

The customer dropped off film after traveling through four cities. There is a haze on all the prints. Was the film over-exposed to X-rays while it navigated security at the airports? This session will update you on the latest research and issues concerning X-rays, airport security and its impact on film and cameras.
Who should attend: SPFE and CPC members, lab owners, operators and staff

Speaker(s): James Peyton, International Imaging Industry Assoc (I3A)
; Jeff Feldman, Konica Minolta Photo Imaging USA Inc

Russian Photo Industry: Overview and Perspectives
International
707 Tuesday, February 22 7:15AM - 8:15AM

Listen to an overview of regional and local Russian markets in the emerging imaging industry. Market perspectives of digital products and equipment will be examined. The general trend of the Russian imaging industry, which is in strong competition for customers, will also be presented.

Who should attend: Firms interested in doing business in Russia

Speaker(s): Marat Fairouchine, Noritsu (Russia)

Digital Darkroom Techniques
Retail Lab Manager
CT31 Tuesday, February 22 8:15AM - 10:45AM

Learn how to take your darkroom skills into Photoshop. This session will banish fixer stains forever as you learn smart dodging and burning; cropping secrets; adding special effects to soften and sharpen selectively; and combining exposures to create images with a broad tonal range. Workshop attendees share workstations. Previous computer experience is required.
Advance ticket purchase required: $75 members/$85 non-members

Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Michael Ninness, Adobe Systems Inc
› PMA PMA

Join executives from leading member and supplier firms as they share their ideas for new technologies.

Consumer Markets
Fuji Photo Film, U.S.A. confronts the issue of promoting prints from digital and Hewlett Packard discusses the at-home printing market.
Speakers: Pradeep Jotwani, Hewlett Packard, John Prendergast, Fuji Photo Film

Portrait/School Markets, Sponsored by PSPA
Leading school portrait firm Strawbridge Studios shares their vision for the future of portrait and school markets. Noritsu America Corporation educates the membership on event photography and on-site printing.
Speakers: Ken Strawbridge, Strawbridge Studios, Inc.; Rich Hougland, Noritsu America Corporation

Digital Retail Markets, Sponsored by DIMA
Epson America discusses the retail opportunities for selling PictureMate personal photo lab and its accessories. Whitech USA Inc. presents point of sale software solutions for the photographic industry.
Speakers: Fabia Ochoa, Epson America; Michael I Theodos , Whitech USA Inc.

Digital Commercial Markets, Sponsored by DIMA and APCI
Supplier firms Mimaki and Mutoh provide the latest information on solvent inkjet printing.
Speakers: Stephen Urmano, Mimaki; Randy Rickert, Mutoh America

› PMA PMA

Creating Devoted Customers
Official Business Session
Tuesday, February 22 9:30AM - 10:45AM

Chip R. Bell, author of Magnetic Service: The Secrets of Creating Passionately Devoted Customers was recently awarded the 2004 Benjamin Franklin Award for Best Business Book. His work is featured on CNBC, CNN, Bloomberg TV, NPR, Voice of America, "Reuters", as well as "The Wall Street Journal", "Fortune", "USA Today", "Entrepreneur Magazine, Inc. Magazine" and "Business Week". He is a senior partner with Performance Research Associates, Inc. His presentation will show you how to ignite commitment to improve customer focus at every level:
Reveal "put-into-practice-now" customer-bonding methods the competition can't copy
Show best practices completely altering the way customers think about value
Increase customer devotion through coaching and mentoring by leaders at all levels
Develop a new mindset for seeing provocative ways to be remarkable

Simultaneous translation: Deutsch, Español, Japanese, Português and Français

› PMA PMA, PPFA, QP, PSRO

Jessica Lynch - A Survivor
Spouse Program
S3 Tuesday, February 22 12:00PM - 2:00PM

In an enlightening and candid interview, Jessica Lynch tells the story of a small-town girl from West Virginia who becomes a symbol of hope and courage for a nation. Lynch describes the events leading up to her capture, the people who inspired her and gave her the will to survive during her ordeal and her long journey to recovery. Audiences come to know and understand the real Jessica as she demonstrates what others can learn from her experience - about never giving up, the value of life and giving back to others.

Erfolgreicher Ink Jet Druck zu Hause
Deutsch
708 Tuesday, February 22 2:00PM - 3:00PM

Gegenwärtige Situation, Suche nach der besten Lösung, Ink Jet Druckmedien, Zukunftsausblick

Vorsitz: Dr Klaus Petersen, PMAI Europe

Sprechers: Dieter Meyer, Sihl GmbH
; Marion Knoche, GFK Marketing Serv GmbH & Co KG
› PMA PMA

Soluciones de Transición hacia la Impresión Digital de Segunda Generación
Español
709 Tuesday, February 22 2:00PM - 3:00PM

Un nuevo enfoque de negocios hacia el cambiante mercado de la fotografía digital, desarrollado como respuesta a la contraccción actual del mercado de la impresión fotográfica.

Conferenciante: MBA Carlos Fernando Avendaño T., Imperio Digital, S.A. de C.V.

› PMA PMA

Midday Sessions
Gain valuable business skills at these afternoon sessions. There are two sessions for each topic. Advance ticket purchase required: $10 members/$15 non-members

Solving the Challenges of Independent Dealers
Retail Digital Imaging
C01 Tuesday, February 22 2:00PM - 2:50PM

What is your most challenging problem? Lack of digitally competent staff? Getting the digital consumer to print her pictures? Competing with the neighborhood mass merchant? Join Dr. Glenn Omura as he shares the results of his latest PMA study.

Who should attend: All retail imaging firms

Speaker(s): Glenn S Omura, PhD, Michigan State University
› PMA PMA

Attracting New Business Through Scrapbooking
Retail Niche Strategies
C02 Tuesday, February 22 2:00PM - 2:50PM

Are you an independent dealer, minilab or portrait studio looking for new ways to bring in customers? Take a look at the growing scrapbooking opportunities out there to help increase sales and help your customers preserve their precious memories.

Who should attend: All retail imaging firms

Speaker(s): Steve Ruelle, Making Memories
› PMA PMA, PPFA

K.I.S.S. Approach to Selling
Retail Sales Training
C03 Tuesday, February 22 2:00PM - 2:50PM

Digital Photography is full of acronyms and rapidly changing features, but sales staff must remember customers just want to take pictures. Discuss Keep It Simple Sales tactics - how to communicate on the customer's level and not overwhelm them with technical jargon.

Who should attend: All retail imaging firms

Speaker(s): Mike Johnston, Internet Business Forum
› PMA PMA

Automating Photoshop
Photoshop Tips and Tricks
C04 Tuesday, February 22 2:00PM - 2:50PM

If the number of files you need to process is causing you to lose sleep you need to start working smarter and faster. Learn how to make your Photoshop work fly by using command keys, actions, droplets, and scripts.

Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Julieanne Kost, Adobe Systems Inc
› PMA PMA, QP

Black-and-White and Color Effects
Computer Tutorial
CT32 Tuesday, February 22 2:00PM - 4:00PM

Combining black-and-white photography with the intrigue of color allows you to create images that take the "so-so" to the "spectacular". Learn digital toning, professional hand-coloring, and special effects techniques to add a new dimension to your images. Workshop attendees may share workstations. Previous computer experience is required. Advance ticket purchase required: $75 members/$85 non-members

Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Michael Ninness, Adobe Systems Inc
› PMA PMA

Cost per tour: $10 PMA members/$25 non-members.
No charge for exhibitor participation.

Solving the Challenges of Independent Dealers
Resolvendo os Desafios dos Varejistas Independentes
Retail Digital Imaging
C05 Tuesday, February 22 3:10PM - 4:00PM

Qual é o seu maior desafio? Será a tomada de decisão ao adquirir um minilab de última geração? Falta de pessoal versado no assunto digital? Será que é atrair o consumidor digital para dentro da loja? Como competir com o supermercado ou shopping vizinho com preços baixos? Junte-se ao Dr. Glenn Omura, um dos mais destacados estudiosos do assunto digital nos coimentários sobre os últimos resultados das pesquisas conduzidas pela PMA. Quem deve atender: Todas as empresas que militam no varejo fotográfico.

Sessão será apresentada em Inglês com traduçao simultânea para o Português.

Attracting New Business Through Scrapbooking
Retail Niche Strategies
C06 Tuesday, February 22 3:10PM - 4:00PM

Who should attend: All retail imaging firms

Speaker(s): Steve Ruelle, Making Memories
› PMA PMA, PPFA

K.I.S.S. Approach to Selling
Retail Sales Training
C07 Tuesday, February 22 3:10PM - 4:00PM

Who should attend: All retail imaging firms

Speaker(s): Mike Johnston, Internet Business Forum
› PMA PMA

Automating Photoshop
Photoshop Tips and Tricks
C08 Tuesday, February 22 3:10PM - 4:00PM

Who should attend: All lab staff, retail portrait studios and photographers with digital output systems

Speaker(s): Julieanne Kost, Adobe Systems Inc
› PMA PMA, QP

Creedence Clearwater Revisited
PMA Big Night
BN Tuesday, February 22 6:30PM - 9:15PM

Creedence Clearwater Revisited grabs the audience from the first chord and has them moving by the second song. With vigorous and agile takes on classic hits such as "Susie Q," "Born on the Bayou," "Down on the Corner," "Bad Moon Rising," "Fortunate Son," and "Who'll Stop the Rain," Creedence Clearwater Revisited now plays more than 100 shows a year, bringing authenticity and authority to every song. It's a "can't miss-event" - order your tickets now!

Advance tickets: $75 members/$99 non-members. Your ticket includes dinner, two beverage tickets and the show. Reserved seating will be available. Stop by the PMA® Special Events desk at the Orange County Convention Center, West Building for ticket exchange which will begin on Sunday, February 20 at 1:00 p.m. For group reservations, one person may submit the group's seating coupons to ensure availability.

› PMA PMA, PPFA, QP, PSRO

Fun Run - Peabody Hotel
Start your day off with a burst of energy. The Fun Run, or walk, is slated every morning. The one-time registration fee includes a free T-shirt, refreshments to revive you, and a chance to win a daily prize. What a way to say, "Good Morning Orlando!" Pre-registration fee: $10 members/$15 non-members.

Why We Buy: The Science of Shopping
Official Business Session
800 Wednesday, February 23 7:30AM - 9:00AM

Paco Underhill specializes in analyzing the interaction between people and products, dissecting for audiences the behavior of everyday consumers. He is the founder and managing director of Envirosell, a behavioral market research and consulting company. He is also the author of the international best-selling book, Why We Buy: The Science of Shopping and his latest book, Call of The Mall.
Advance tickets are $15 members/$25 non-members.

Simultaneous translation: Deutsch, Português, Español, Japanese

› PMA PMA, PPFA, PSRO

Cost per tour: $10 PMA members/$25 non-members.
No charge for exhibitor participation.

Parting Shot Reception
The closing reception of the conference gives you one last chance to catch up with your colleagues before departing. Admission and two complimentary beverage tickets are included with full badge registration. And don't miss the $10,000 cash Grand Prize Drawing at 1:15 p.m.!