TAMPA, Fla. Jan. 13, 2005 Peachpit and Pearson Technology Group today announced the results of research based on Nielsen Bookscan data for the calendar year 2004 indicating Scott Kelby is the number one, top-selling computer book author in the U.S. exceeding Microsoft Press, Maran Graphics and David Pogue in Bookscan units and dollars sold in 2004. Kelby is widely recognized as the world's best-selling Photoshop how-to book author, a digital imaging guru, and President of the National Association of Photoshop Professionals.

Kelby published a total of 16 titles in 2003 and 2004 combined, including the industry's top-selling digital photography titles "The Adobe Photoshop CS Book for Digital Photographers" and "The Photoshop Elements 3 Book for Digital Photographers." Kelby's "The Adobe Photoshop CS Book for Digital Photographers," in addition to being number one in the market, outsold all other computer books by more than 5 percent. Overall, Kelby held 21 percent of the entire Photoshop book market in 2004.

"In 2004, we witnessed the Photoshop book market size rivaling the size of Windows XP book market when you combine book sales of Adobe Photoshop CS and Adobe Photoshop 7.0 - clearly, Scott is the leader of the pack," said Nancy Aldrich-Ruenzel, vice president of Pearson Technology Group and publisher of the Peachpit group, whose imprints specialize in tools for creative computer users and include Peachpit Press, New Riders, Adobe Press, Macromedia Press, G4TechTV, palmOne Press, and Apple Pro Training.

"Scott Kelby is the most prolific computer book author this industry has ever seen," said Aldrich-Ruenzel. "We are incredibly proud to be Scott's publishing partner, and we congratulate him for his amazing achievements. Scott is truly one of a kind, a true creative genius!"

Scott Kelby is president of the National Association of Photoshop Professionals (NAPP), a worldwide trade association with more than 37,500 members in 106 countries; as well as founding partner of KW Media Group, the leading provider of Adobe Photoshop education and training in the U.S., and publisher of award-winning educational books and training DVDs. Kelby also is editor-in-chief of Photoshop User magazine, the official publication of NAPP, Mac Design Magazine, Photoshop Elements Techniques newsletter, and publisher of Nikon's Capture User magazine.

KW Media Group and NAPP are headquartered in Oldsmar, FL, part of the Tampa Bay community. Corporate information at http://www.kwmediagroup.com, or NAPP membership details at http://www.photoshopuser.com. Kelby book and DVD training resources information at http://www.scottkelbybooks.com.

Berkeley-based Peachpit has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web publishing, and general computing since 1986. Its award winning books feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice for computer users of all sorts. Peachpit represents an elite collection of the world's top computer book imprints specializing in graphics and design including its flagship, Peachpit Press as well as New Riders, Adobe Press, and Macromedia Press among others. Peachpit is a part of Pearson Education, the world's largest integrated educational publisher (a Pearson company. (NYSE:PSO).