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 July 28, 2004--Fuji Photo Film U.S.A., Inc., a pioneer in digital imaging technology, today announced the addition of five new consumer digital cameras to its award-winning offerings. The company's robust line ranges from point-and-shoot simplicity in its A-series to streamlined style in its F-series, and includes a traditional 35mm-style body with a wide range of shooting features for photo enthusiasts in its S-series. Today's additions include three cameras in a new fourth category, the highly versatile E-series, as well as replacements for two popular S-series models.
The Fujifilm FinePix E-series includes the E500, E510 and E550 models. Perfect for use in families with multiple photographers, for consumers who are interested in growing their photography skills and for photo hobbyists looking for a powerful feature set in a compact body, the new FinePix E500, E510 and E550 models combine the best of point-and-shoot ease with Fujifilm's trusted image quality. The E-series units join the company's popular A-, F- and S-series consumer digital cameras, making a total of 14 products available to consumers over a wide range of form factors, feature sets and price points.
"Our consumer digital camera line focuses on providing brilliant, best-possible image quality using Fujifilm's unique imaging legacy in both analog and advanced digital technologies," said Walter Haug, Vice President, Consumer Products, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "Our commitment to quality, and to our consumers, is evident in the caliber of our cameras, while our new line ensures that we offer a true range of choices available to digital photographers of every skill and interest level. We're pleased to continue our tradition of providing best-quality digital imaging products to our consumers with the FinePix E-series and the new S-series models."
New Models
The new FinePix S3100 will replace the best-selling FinePix S3000, while the new FinePix S5100 will replace the company's popular FinePix S5000. The FinePix E500, S3100 and S5100 offer 4.0 megapixels, while the FinePix E510 offers a resolution of 5.2 megapixels. The FinePix E550 offers Fujifilm's proprietary Super CCD HR (High Resolution) sensor to capture 6.3 million effective pixels -- and the ability to take images of up to 4048 x3040 recorded pixels (12.3 million). For more information on the technical specifications of these cameras, optional accessories and to view images, please visit www.fujifilm.com/digitalcameras.
Digital Imaging Leader Offers Full Range of Products
Fujifilm offers consumers a wide range of choices in digital cameras. Consumers seeking easy-to-use models with point-and-shoot simplicity, combined with a resolution of at least 3.0 megapixels and an optional cradle system package, will find the FinePix A330 and A340 a perfect fit.
Consumers planning to upgrade to a second digital camera, or who have been waiting for a full feature set offering in a compact body, will appreciate the new E-series. Fully automatic features provide point-and-shoot simplicity, while manual and customizable feature settings provide additional control, particularly when combined with the power of optional telephoto and wide-angle lenses. Providing flexibility for multiple users or budding photographers, the FinePix E500, E510 and E550 offer a minimum of 4.1 megapixels and can be used with an optional cradle system.
Fujifilm's sleek F-series is renowned for unique form factors, such as the slim mini-square design of the FinePix F440 and F450. In addition, unique feature sets and advanced technology, such as the Super CCD SR (Super Dynamic Range) and continuous auto-focus on demand are showcased in the FinePix F700. These cameras offer a minimum of 4.0 megapixels and come packaged with their own cradles.
Finally, the S-series offers an SLR-type styling and optional telephoto and wide-angle lenses with a variety of advanced feature sets. The cameras in this series include the new 4.0 megapixel, 6x optical zoom FinePix S3100, the new 4.0 megapixel, 10x optical zoom FinePix S5100 and the ultra-sophisticated FinePix S7000, which offers Fujifilm's Super CCD HR 6.3 megapixel sensor and a 6x optical zoom for serious photo enthusiasts. In addition, Fujifilm also offers the award-winning FinePix S2 Pro, S20 Pro and upcoming FinePix S3 Pro digital cameras for professional photographers who depend on brilliant image results.
Availability
Fujifilm's new digital cameras will be available for purchase at consumer electronics, mass merchandisers and photo specialty stores across the country. The FinePix E500, E510 and E550 will be available in August 2004, at the following approximate sale prices: FinePix E500 will sell for approximately $299.99, the FinePix E510 for approximately $349.99, and the FinePix E550 for approximately $499.99. The FinePix S3100 will also be available in August 2004 and sell for approximately $349.99, while the FinePix S5100 will ship in October 2004 and sell for approximately $499.99. Optional lens adapters and Fujifilm's PictureCradle system, which is compatible with both the A- and E-series cameras, will be sold separately at retailers and at www.fujifilmmall.com. For more information on items and accessories shipped with the cameras, and for technical specifications, please visit www.fujifilm.com/digitalcameras.
Great Prints
Fujifilm digital cameras offer consumers best-quality printed images made from home, at home and at the store. All new Fujifilm consumer digital cameras are PictBridge-enabled for fast and convenient at-home printing, without the use of a computer. Now, consumers can use Fujifilm's inkjet paper in nearly any manufacturer's inkjet printer to ensure long-lasting prints with bright colors. Consumers may visit http://www.digitalcameradeveloping.com to find a store near them -- or near friends and family across the country -- that offers in-store digital camera developing, and to order images from local retailers online.
About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 73,100 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion. In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.
For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.
All product and company names herein may be trademarks of their registered owners
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