July 27, 2004 The growing popularity of digital cameras is increasing the number of digital photos taken and saved. This, in turn, translates into more digital photos printed at various locations including at home, in retail locations, and via online photo-printing services. In a new report entitled Consumer Photo-Printing Market: Where Digital Photos Will Be Printed, Lyra Research forecasts that revenue from photo prints captured with digital cameras will increase from $6.6 billion in 2002 to $15.1 billion in 2008, a compound annual growth rate of 12 percent.

With home, retail, and online photo-printing options, where consumers choose to print their digital photos now and in the future is the key issue in this market," comments Bob Palmer, director of Lyra's Digital Photography Advisory Service. "This report looks at consumer behavior and deals with the key issues and trends driving the photo-printing market, which has become a dynamic segment now that digital cameras have reached mass-market appeal."

Lyra will publish Consumer Photo-Printing Market: Where Digital Photos Will Be Printed in September 2004. The report contains digital camera shipment and revenue forecasts through 2008 and estimates the size of the photo-printing market for digital cameras with details by world region. The report also offers suggestions for vendors on capturing a share of this burgeoning market.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, and custom consulting.