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Kodak And The Olympic Games: A Legacy Of Support - Summer Olympics 2004 PDF Print E-mail

Kodak LogoJuly 19, 2004 "Kodak is a very important member of the Olympic Family. It takes a very active role in helping us stage the world's greatest event. And through its various marketing efforts, Kodak helps us share the Olympic spirit with the world." - Jacques Rogge, President, International Olympic Committee.

When the first Modern Olympic Games were held in Athens in 1896, Kodak, then just 16 years old, was there. More than a century later, the Olympic Games remain the pinnacle of athletic endeavor - and Kodak, a long-standing Olympic Sponsor, will again be there, this time providing security badges for all participants, digital medical imaging equipment in the athlete's clinic, and support for the more than 1,000 professional photographers who will capture the drama of the world's most photographed competition using both film and digital technologies. Indeed, Kodak will digitize all images -including film - for rapid dissemination around the world.

 

"Kodak is in the business of capturing and sharing memories, and few world events create positive memories quite like the Olympic Games," said Daniel A. Carp, Chairman and Chief Executive Officer, Eastman Kodak Company. "Over the past 27 Games back to 1896, virtually every record-breaking moment has been captured on Kodak film. These ATHENS 2004 Olympic Games, however, will mark the first primarily digital Olympic Games in history. Kodak people are proud to play a key role in bringing digital imaging to the Games with products and services crucial to the conduct of the Games."

Kodak to operate the world's largest photo lab.

The Kodak Image Center, an 18,000 square-foot facility within the Main Press Center, will provide traditional film and digital photographic products and services to accredited professional photographers. Kodak will digitize 100% of the estimated 3 million images to be processed through the Kodak Image Center, making it quicker and easier to share these memorable moments with audiences around the world. Kodak will also provide photojournalists with on-site image-rich publishing, producing postcards and poster-sized prints of key images for display purposes. Using the company's NexPress 2100 digital color press, Kodak will publish daily newsletters, invitations, and daily event guides for sponsors.

Kodak technology will help serve the healthcare needs of the athletes and staff.

Kodak will supply the Olympic Polyclinic, the healthcare clinic located within the Olympic Village, with technologies enabling radiologists to electronically send digital X-ray images, CT scans, and other medical images and accompanying reports to specialists at the ATTIKO University Hospital in metropolitan Athens for consultation, thus helping ensure rapid diagnosis and treatment.

Kodak will also equip the Polyclinic with systems that capture X-ray images digitally in seconds; with innovative dental products to diagnose any injuries that may involve teeth, jaw fractures and dislocations; and with a broad range of services to ensure optimal integration and operation of these advanced systems and products. The Kodak dental film and equipment can be expected to serve as a primary source of dental care for many athletes from all over the world; for some, a first-time experience.

"Because our systems allow images to be sent electronically to remote specialists, an injured athlete will not have to travel across town for diagnostic imaging services. This is key, since rapid diagnosis and treatment can mean the difference between an athlete returning to competition or having to drop out of the Games," said Dan Kerpelman, President of Kodak's Health Imaging Group and a senior vice president of the company.

Much of the Kodak medical and dental imaging equipment will be purchased by the ATHENS 2004 Organizing Committee for the Olympic Games and will remain at the Polyclinic after the Games conclude.

Security badges by Kodak.

It will be Kodak systems that produce the more than 350,000 security badges and 80,000 visa credentials required for the Olympic athletes, officials, volunteers, and sponsors. Each credential will be produced in a record-breaking time of just 10 seconds.

Kodak to provide on-site digital services for Olympic spectators.

Olympic fans can print, share, and store their Olympic memories at the Kodak Digital Picture Center, a 2500-square-foot facility located in the OAKA Common Domain.

"For the first time at an Olympic Games, spectators will be able to use KODAK PictureMaker kiosks to print images captured from their digital cameras or mobile phone-cameras," said Bernard Masson, President of Kodak's Digital & Film Imaging Systems group and senior vice president of the company. "They can also use our online photo services, Ofoto and KODAK Picture Center Online to instantly share their digital photos with friends and family around the world."

The Kodak Digital Picture Center will also allow fans to create a personalized Olympic photo pin as a unique souvenir from the ATHENS 2004 Olympic Games. Kodak films, one-time-use cameras, batteries, and digital cameras, memory cards, and printer docks will be available for purchase at this facility.

"As much as the Olympic Games provide a platform to showcase Kodak products and innovation, it also offers the opportunity for both to highlight the similar pillars on which they were founded," Carp said. "The Olympic Games have a heritage of personal excellence, fair play, cultural understanding and respect for humanity, which are perfectly aligned with Kodak's corporate values of integrity, diversity, trust, respect for the dignity of each individual, continual improvement and personal renewal, recognition and celebration."

For more information, see fact sheets attached and visit: http://www.kodak.com/go/olympic

ATHENS 2004 Olympic Games

Kodak Fact Sheet - Accreditation

Kodak will provide all the accreditation badges required by the more than 350,000 athletes, coaches, sponsors, contractors, volunteers, and security personnel--virtually everyone except spectators--who will participate in the 17-day event. Kodak will provide the same service during the 12 days of the Paralympics, which begin in Athens Sept. 17.

-- The accreditation process consists of obtaining a person's image identification and merging this image with their appropriate access rights and classification. Accreditation badges not only act as the primary security pass, but also as a means of identifying which venues and where in the venue a person is assigned, their job title, nationality, and what transportation and dining privileges are authorized.

-- Everyone needing access to the Olympic venues must first submit an application to the Uniform Distribution and Accreditation Center (UAC) in Athens. The applications are scanned into a database utilizing a Kodak Digital Science Color Scanner 3590C. Special Kodak software allows the scanned image to be cropped and data added and displayed on a computer screen. The scanners are able to read up to 80 forms a minute and distribute the load to distributed workstations to process the data. Local applicants in Greece can go to any one of 80 Kodak Express Stores throughout the country to have their image captured using the latest Kodak digital cameras. There are various other sites in Athens where applicants can have their image captured by Kodak digital camera workstations utilizing Kodak DX4900 digital cameras and Kodak 3590C scanners.

-- The photos are transferred to the accreditation electronic system supplied and maintained by Atos-Origin, the official ATHENS 2004 Games IT partner, where they are merged with appropriate information taken from the applications. It is here that a security background check is done. Once the badge is ready to be printed, it transfers back to Kodak and is output by the Kodak ML500 or Kodak 8660 thermal printer which produces a badge every 10 seconds.

-- Along with the digital cameras and printers, Kodak is also responsible for the operation of day pass printers at 36 sporting venues, over 200 bar code readers, and over 200 lamination machines.

ATHENS 2004 Olympic Games

Kodak Fact Sheet - Kodak Image Center

Kodak has created the world's largest photo lab for the ATHENS 2004 Olympic Games, and for the first time in Olympic history, will digitize 100 percent of all professional photos taken at the Games - making it quicker and easier to disseminate images to all parts of the globe.

-- The Kodak Image Center, an 18,000-square foot facility located in the Main Press Center, will serve the needs of more than 1,000 professional photographers and news agencies with traditional and digital photographic products and services. An estimated 3 million images will be acquired and digitized.

-- The ATHENS 2004 Olympic Games will offer the widest array of digital and traditional film technologies and services ever assembled. Accredited photographers can receive a pre-Games digital camera tune-up, digital camera loan and repair service, image scanning, computer workstations with mass electronic storage space, thermal proofing, large-format ink-jet output, large volume production output, film processing, and image transfer to CD. After photographs are converted into digital images, the Image Center can transmit the images using high-speed phone lines to the world's newsrooms. Images will be transferred and stored on Kodak Picture CDs. The technology at the Image Center will save photographers an estimated two hours a day in editing time.

-- Kodak's involvement with the Games began with the first modern Olympiad in Athens in 1896. In 1924, at the Paris Games, Kodak supplied film to professional photographers for the first time. In the 1970s, 1980s and 1990s, Kodak introduced new technologies and innovations at the Games, including digital cameras, the Kodak Picture Maker, the Kodak Sticker Print Kiosk and many new professional and consumer films.

ATHENS 2004 Olympic Games

Kodak Fact Sheet - Health Imaging Technologies

General Overview:

State-of-the-art Kodak imaging equipment will provide doctors at the Olympic Polyclinic with the ability to rapidly diagnose athletes' injuries and illnesses. In addition, by transmitting images digitally to specialists at the ATTIKO University Hospital in Athens, radiologists can save time, and in many cases, prevent the need to transport an injured person to an area hospital. In addition, Kodak products and equipment will serve the dental needs of athletes; providing some with their first professional dental experience.

Advanced technology from Kodak in the Polyclinic:

Kodak has installed its advanced DIRECTVIEW PACS System 5 with Diagnostic Workstations that enable immediate viewing of digital images on high-resolution monitors for interpretation by radiologists. This system provides rapid access to images with a RAID-centric solution. Digital archiving is managed with Kodak's long-term storage management software using DIRECTVIEW Versatile Intelligent Patient Archive (VIP archive) technology. Additionally, Kodak's CD Distribution Suite distributes images and reports to patients in a soft copy format as an alternative to films printed by KODAK DIRECTVIEW Laser Imagers.

In addition,

-- Medical Imaging output printers - KODAK DRYVIEW 8900 Laser Imager, KODAK DRYVIEW 8200 Laser Imager and KODAK DRYVIEW 8300 Laser Imagers

-- New to the Olympic Games: KODAK RIS 2010, the state-of-the-art Radiology Information System (RIS) technology that will provide complete radiology workflow management within the Olympic Polyclinic. KODAK RIS 2010 is fully integrated with KODAK DIRECTVIEW PACS System 5, allowing complete and simultaneous management of patients' data and images, providing the radiologist with a single desktop, integrated workstation that enables soft copy reading of images and voice dictation of the report.

-- KODAK DIRECTVIEW CR 850 System, KODAK DIRECTVIEW CR 950 System

-- Kodak Professional Digital Color Printer

-- Dental Image Capture

-- 1 extra oral X-ray digital imaging unit, model Trophypan

-- 3 intra oral X-ray & camera digital imaging units, model Elitys

-- 1 intra-oral visible camera digital imaging unit, model STV Pro

Staffing:

The Olympic Polyclinic will be staffed entirely by volunteers. While medical professors from the University of Athens will oversee each department, imaging services will be directed by Prof. Dimitrios Kelekis, an expert in interventional radiology and chair of radiology at the University of Athens. As director of imaging at the Olympic Polyclinic, Kelekis will be responsible for the efficiency and efficacy of the "front-line" radiological team of about 15 radiologists and 45 radiographers. A substantial number of this group are also University of Athens staff with considerable experience in musculoskeletal radiology.

Kodak's Health Imaging Technology at Recent Olympiads:

At the 2000 Summer Games in Sydney, Kodak's medical imaging technology served 1,410 athletes and supported over 1,900 examinations. At the 2002 Winter Games in Salt Lake City, Kodak technology served 4,500 athletes and implemented more than 400 exams.

Business Overview:

Kodak's Health Imaging Group is a world leader in developing, manufacturing and marketing intelligent products from analog to digital. Its portfolio includes computed radiography and digital radiography systems, laser imagers, picture archiving and communications systems (PACS), radiology information systems, dental imaging and services, and traditional mammography and x-ray film systems.

The group, with 2003 revenues of $2.34 billion, has served the global healthcare community for more than 100 years. The presence of the Kodak's medical imaging technology at the Olympics has had a direct impact on sales. At the 2002 Winter Games, for example, physicians from the Mayo Clinic who were volunteering at the Kodak lab were so impressed by the technology that they later bought $3 million worth of product.

ATHENS 2004 Olympic Games

Kodak Fact Sheet - Kodak Digital Picture Center

To help Olympic ticket holders capture and share their precious Olympic memories with friends and family all over the world, Eastman Kodak Company has set up the Kodak Digital Picture Center in the Common Domain area of the Athens Olympic Sports Complex (OAKA). Underscoring its industry leadership, Kodak will demonstrate an array of pioneering products and services, many for the growing digital market, to expand the visitors' ability to communicate through photography. The Kodak Digital Picture Center showcases elements of the Kodak strategy to create fresh links between taking, storing, organizing, sharing and printing images at home, in the retail environment or online.

-- In the Kodak Digital Picture Center, Kodak demonstrates its newest generation of self-service kiosks that enable consumers to print photo-quality Kodak pictures in minutes from digital cameras or mobile phone cameras. The Kodak Picture Maker kiosk allows consumers to preview, select and print the pictures they want in the sizes and quantities they prefer at retail. Olympic ticket holders can easily download their digital images to a Kodak Picture CD, enabling them to free up space on their memory cards to capture more Olympic action and memories.

-- Olympic ticket holders can also upload their digital pictures to Kodak's online photo services, allowing fans to store and immediately share their pictures with friends and family anywhere in the world.

-- Visitors to the Kodak Digital Picture Center can create their own personal photo pin using Kodak technology. After a picture is taken of a visitor, the picture is printed on a Kodak printer using special sticker prints. The print can be peeled off and placed on a Kodak collectable pin for the ATHENS 2004 Olympic Games featuring the ATHENS 2004 Olympic Games mascots, creating a truly unique souvenir of the Games.

-- Kodak also will demonstrate the newest EASYSHARE cameras, one of the most popular consumer digital-photography systems. Among these is the KODAK EASYSHARE DX7630 zoom digital camera, with 6-megapixel resolution, which features unmatched image quality among 5- and 6-megapixel consumer digital cameras. EASYSHARE cameras all offer one-touch picture sharing, outstanding picture quality and Kodak's hallmark simplicity of operation. By docking a digital camera to KODAK's EASYSHARE Printer Dock, visitors can easily create great-looking, borderless photos up to 10 x 15 cm (4"x6") in 90 seconds. KODAK XTRALIFE Lamination provides a special protective coating to produce photos that are highly durable, waterproof and last a lifetime. The EASYSHARE Printer Dock is compatible with KODAK EASYSHARE Cameras or any other PictBridge-enabled digital camera.

-- The Kodak Digital Picture Center will be open daily during the Olympic Games from 09h00 - 22h00, and is located in the Athens Olympic Sports Complex common domain area alongside the Agora, near the Neratziotissis metro station entrance.

ATHENS 2004 Olympic Games

Kodak Fact Sheet - Kodak Photo Shop in the Athlete's Olympic Village

In the International Zone of the Athletes' Village, which is located at Menidi, Kodak will provide Kodak Picture Maker facilities for athletes to easily print, share, upload, enhance, and store images from their digital cameras and mobile phones. A full range of printing services will also be provided to athletes using film or single use cameras. The printing services will be offered in four hours and next day service.

-- Athletes will also find a broad variety of Kodak products, ranging from film, one-time use cameras to 35mm cameras, batteries and memorabilia items. In this way, the Kodak Photo Shop in the Olympic Village gives participating athletes an opportunity to experience new ways of preserving and sharing their Olympic memories.

-- Next door to the Kodak Photo Shop, athletes will find the Village's Internet cafe, where PC workstations will allow athletes to upload their digital pictures to Kodak's online photo services, allowing them to store and immediately share their pictures with anyone, anywhere in the world.

Capturing the Olympic Games Experience:

Kodak will supply many opportunities for Olympic fans to capture the Olympic Games experience, including:

-- Kodak Backpackers will provide a mobile vending service at two Olympic common domain areas, the Athens Olympic Sports Complex OAKA and Helliniko.

-- Kodak will also be selling films, single use cameras, batteries and digital camera memory cards at Olympic concession outlets, as well as the Olympic Superstore in the Athens Olympic Sports Complex OAKA.

-- A special Kodak web site, www.kodak.com/go/olympic will be created to showcase Olympic information and the Kodak Olympic Picture of the Day, featuring day-to-day photo updates on all the action.

ATHENS 2004 Olympic Games

Kodak Fact Sheet - Kodak Digital Photo Publishing Services

Eastman Kodak Company's Graphic Communications Group will provide image-rich digital photo publishing services for the ATHENS 2004 Olympic and Paralympic Games in Greece. Kodak's Graphic Communications Group will play a key role in the production of image-rich and variable data content at the Games. The Group's activities include:

-- Providing on-site image-rich publishing services at the Kodak Image Center, servicing the needs of the accredited photojournalists covering the Games. Using the award-winning KODAK NEXPRESS 2100 digital production color press and the ENCAD NOVAJET 1000i high-speed wide-format inkjet photo printer, Kodak will produce postcard-sized and poster-sized photo prints of key images of the Games for display purposes.

-- Various Olympic committees and Games Sponsors will use Kodak's suite of imaging and photo publishing services throughout the Games. Kodak will print Opening Ceremony photos and other image related items, on the NEXPRESS 2100 press. Kodak will deliver these imaging services to the International Olympic Committee, the U.S. Olympic Committee, and many of the Games Sponsors.

-- Kodak will operate two NexPress 2100 presses and two NOVAJET photo printers at different locations at the Games to meet the demand for high-quality digital photo color publishing.

-- Kodak's Graphic Communications Group consists of three Kodak companies: Encad, Inc., a maker of large-format inkjet photo printing machines, media and inks; NexPress Solutions, Inc., a leader in on-demand digital color and monochrome image printing systems; and Kodak Versamark, Inc., a world leader in high-speed, 100% variable data printing. The Graphic Communications Group also manages Kodak's interest in Kodak Polychrome Graphics, a 50-50 joint venture with Sun Chemical. The group serves a variety of customers in the in-plant, data center, commercial printing and digital service bureau markets with a range of equipment that spans large-format inkjet printing and digital monochrome printing to on-demand digital image-rich color printing and transactional communications.

ATHENS 2004 Olympic Games

Kodak Fact Sheet - Battery Recycling

At the request of the ATHENS 2004 Organizing Committee for the Olympic Games, Kodak agreed to establish a first-ever battery-recycling program for the ATHENS 2004 Olympic Games.

-- The program will run for the duration of the Games--including the Paralympic Games--and provide an environmentally sound approach for disposing of the thousands of batteries visitors are expected to use during the event.

-- Kodak has been a manufacturer of batteries for 15 years, and has years of experience running recycling programs. In fact, since 1990, Kodak has recycled more than one billion one-time-use cameras, which are the world's most recycled consumer product.

-- Kodak has arranged for specially designed and decorated collection containers similar to those currently in use in Germany that are made from specially treated cardboard that is resistant to battery acids and heat, and strong enough to be filled with batteries. The battery-recycling project is in accordance with the ATHENS 2004 Environmental Strategy and enhances the environmental performance of the Olympic and Paralympic Games in Athens, showcasing the social responsibility of an Olympic sponsor and of the Organizing Committee.

-- The containers will be located at the 120 Kodak Express Stores participating in the project, as well as various retail locations within the Olympic venues. Kodak representatives will handle the distribution of the containers to the stores, as well as collection of them after the Games conclude. ATHENS 2004 personnel will do the same for the locations inside the venues.

-- Schenker A.E., the Official Provider for the ATHENS 2004 Olympic Games, has agreed to be the marshaling point for collected batteries. Schenker A.E. will transport the collected batteries to an approved facility for ultimate disposition.

 

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