New Compact Digital Camera Features High-Speed Continuous Shooting in Addition to Unique PRINT Image Framer® Feature

July 12, 2004 Epson America Inc. is once again focusing its efforts on capturing important memories with the introduction of the EPSON PhotoPC® L-410. The EPSON PhotoPC L-410 is a compact, four megapixel digital camera that incorporates high-speed continuous shooting, records video clips and offers a new creative feature called PRINT Image Framer, which adds fun frames to any photo with a touch of a button.

The EPSON PhotoPC L-410 is ideal for anyone that wants to capture important memories easily and quickly, without having to compromise quality. In addition to its 4.0 megapixel CCD sensor, this compact and sleek camera includes a 3x optical zoom and a 3x digital zoom, a 1.5 inch high-quality LCD screen and PRINT Image Matching® II technology for simply producing the best possible prints on PRINT Image Matching-enabled photo printers.

“Capturing and preserving memories is becoming more and more important to today’s digital camera customer and the EPSON PhotoPC L-410 makes it simple and fun to take photos anytime and anywhere,” said Daniel Oey, senior product manager, digital cameras, Epson. “With the many Epson photo printing solutions available today, customers can confidently print these precious memories knowing that they will look amazing for years to come.”

Continuous Shooting with the EPSON PhotoPC L-410

Not only can the EPSON PhotoPC L-410 capture beautiful images, but it captures them fast with a new high-speed continuous shooting mode. The camera can capture up to three photos per second, at the highest resolution, until the user’s optional, high-speed memory card is full. This feature is ideal for capturing a variety of activities including outdoor events such as soccer or baseball games. The EPSON PhotoPC L-410 is also fully automatic for fast, point and shoot functionality and it has a manual mode for added control.

PRINT Image Framer

The EPSON PhotoPC L-410 incorporates a new creative feature, PRINT Image Framer (P.I.F.). P.I.F. is a feature that is specifically designed to work with select Epson Stylus Photo printers and the PictureMate personal photo lab. Essentially, this new technology gives customers the ability to add a frame to any image they choose simply by pressing the P.I.F. button on the back of the camera. Frames will not affect the original image and they can be added without having to connect to a computer. It’s as easy as selecting a frame design from a selection of over 100 frames and choosing a photo. Frames can even be chosen before a photo is taken.

Customers who want more creative freedom can actually design their own frames by using the included software (PRINT Image Framer Designer) and can even personalize existing frames. The newly created frames can be uploaded to the camera using the included software (PRINT Image Framer Tools). This unique feature adds a fun and more creative way for customers to express themselves through their photos.

Convenient Printing with the EPSON PhotoPC L-410

In addition to the convenience of direct printing with P.I.F, the EPSON PhotoPC L-410 can also print one or more of the photos on the memory card without ever having to connect to a computer. With the camera’s compatibility with Direct Print and USB-DP to select Epson printers, printing without a computer has never been simpler. The customer can even press a print button on the back of the camera to quickly and easily select images for printing. The EPSON PhotoPC L-410 also supports PRINT Image Matching II and Exif 2.2 (Exif Print).

Storage Capacity and Batteries

The camera includes built-in 16MB of memory, which gives customers the ability to take snapshots right away, but for those customers that require more storage, the EPSON PhotoPC L-410 supports SecureDigital™ memory cards up to 512 MB. The EPSON PhotoPC L-410 comes with one CR-V3 battery and also accepts two AA alkaline, Ni-Cd or NiMH batteries. An optional AC adapter will also be available.

Pricing and Availability

The EPSON PhotoPC L-410 will be available in late July for an estimated street price of $399 through various camera specialty outlets, mail order, the Internet and on the Epson retail Web site (www.epsonstore.com). The camera carries a one-year warranty and is also supported by the EPSON ConnectionSM, a customer support and technical assistance line. For more information on Epson and its products, call 1-800-GO-EPSON (1-800-463-7766) or visit the company’s Web site at www.epson.com

Estimated Street Price • $399
Target Market • Photo enthusiasts
CCD Sensor • 4.07 million effective pixels (2304 x 1728 image resolution)

Magnification • 3x Optical Zoom and 3x Digital Zoom

Epson PRINT Image Framer (P.I.F.) • Add frames to prints without connecting to a computer to personalize photos
• Use frames at the time of capture or when you are ready to print
• A variety frames ship with the camera

DPOF (Digital Print Order Format) • Convenient print button can be used to print all images or to select specific images and quantities for printing

Direct Print Technology • Enables direct print to a variety of Epson printers including the EPSON Stylus Photo R200
• USB-Direct print to the EPSON Stylus Photo R300, RX600 and PictureMate with included USB cable

PRINT Image Matching • Features PRINT Image Matching II ( P.I.M. II) for the best possible prints automatically with P.I.M. and P.I.M. II-enabled printers.
• Compatible with Exif 2.2 (Exif Print)

Continuous Shoot Mode
(requires optional memory card) • Take up to three pictures per second in continuous shot mode at full resolution setting up to the full memory card capacity
• Never miss picture-perfect moments again

Built-in Microphone and Speaker • Capable of recording 30 seconds of sound for personalized voice messages of pictures

Audio and Video Clips
• Records and plays back 30 frames per second motion JPEG video clips. (selectable resolution: 640 x 480, 320 x 240 or 160 x 120)

Image Resolution Modes • 2304 x 1728 pixels
• 1600 x 1200 pixels
• 640 x 480 pixels

Color Level • 24-bit color

Capture Modes • Full Auto, program (landscape and portrait), manual, macro, continuous shoot, and 3x digital zoom

Optical Viewfinder • Optical real-image viewfinder with power zoom

LCD Display • 1.5-inch high quality LCD monitor

Lens • Focal Length: 5.6 – 16.8mm (equivalent to 34 to 102 mm on a 35mm camera) (6 steps)

Auto-focus Range • Normal: 19.7” – infinity (0.5m – infinity)
• Macro Mode: 4.3” – 19.7” (0.11m to 0.5m)

Shutter Speed • Electronic iris control shutter with mechanical shutter
• Auto/Flash On 1/30 – 1/2000 second
• Slow sync 1 – 1/2000 second
• Flash OFF 1/2 – 1/2000 second
• Manual exposure: 1/30 – 1/2000 second

Aperture • f2.8 and f4.9

Exposure Control • Manual +/- 2 exposure value adjustment (0.5 EV increments)

White Balance Modes • Auto/Daylight/Incandescent/Cloudy/Fluorescent/Mercury

Built-in Flash • Range 1.6’ – 12.1’ (wide), 1.6’ – 6.9’ (tele)
• Modes Auto, flash off, red-eye reduction, forced flash, slow
synchronized

Sensitivity • Equivalent to ISO 100/200/400

Self Timer • 10 seconds and 2 seconds

Interface • USB 2.0 Full Speed (up to 12Mbps) Mass Storage Class

Video Interface • Provides NTSC and PAL video output signal

Storage/Memory • 16 MB internal memory
• Supports Secure Digital? (SD) memory card (up to 512 MB)