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PMA Show 2005 Schedule of events
PMA - All Sessions
Wednesday, February 16 6:00PM - 7:00PM
PMA Imaging Conferences Golf Reception
› PMA
Imaging Conference Tournament Thursday Golf, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA, APCI, DIMA, PSPA
Thursday, February 17 12:00PM - 6:00PM
Registration Open
› PMA PMA, DIMA,
Thursday, February 17 7:00PM - 8:00PM
PIEA Dutch Treat Dinner
Early arrivals may join colleagues for a Dutch-Treat Dinner at the Bergamo's Italian Ristorante, located in the Mercado across International Drive from the Radisson Barcelo Hotel.
› PMA PMA, PIEA
Photo Safari to Merritt Island National Wildlife Refuge
PIEA
P1 Friday, February 18 5:30AM - 1:00PM
The bus departs from the Radisson Barcelo Hotel at 5:30 AM and returns to the Radisson about 1:00 PM.
The 140,000-acre Refuge has over 500 species of wildlife, salt marshes with boardwalks, forest trails in a varied Florida landscape that is also home to the Kennedy Space Center. You may see wildflowers, bald eagles, herons, egrets, brown pelicans, wood storks, and just maybe rare roseate spoonbills. We promise alligators. First stop is for the 6:59 AM sunrise at Spaceview Park in Titusville, Florida overlooking the Indian River Lagoon. Then we cross the water to Merritt Island where there are two trails: the ½-mile Oak Hammock Trail and the 1½-mile Palm Hammock Trail. Next we are off to the Visitor Center for a video presentation about the Refuge and the ¼-mile handicapped-accessible boardwalk adjacent to the Center. We'll end by stopping at Haulover Canal to see if the Manatees are there. Merritt Island is a premier winter bird viewing area on the East Coast so bring binoculars and a bird guidebook. To photograph wildlife, you need a good telephoto lens and tripod or monopod. Wear long pants, boots or good walking shoes and bring a light jacket, hat, bug repellant and drinking water. We will stop for a Dutch-treat early lunch at the famous Dixie Crossroads Restaurant in Titusville before returning to Orlando.
Cost: $20 member/$25 non-member.
› PMA PMA, PIEA
Friday, February 18 8:00AM - 3:00PM
PMA Golf Tournament, Orange County National
Buses depart from the Orange County Convention Center, West Building at 6:30 a.m.
8:00 a.m. shotgun start. The Friday tournaments include the18-Hole Event with Callaway scoring, the Friday-only Scramble and the first day of the two-day tournament with Callaway scoring. Your golf fee includes greens fees, carts, range balls, prizes, breakfast, lunch and refreshments. Awards and prizes will be given for each of these tournaments. Sign up early to receive the pre-registration fees. Rates are higher on-site.
Friday Tournaments are $125 Members/$150 Non-members
The two-day tournament is $230 Members/$280 Non-members
› PMA PMA, PPFA
PMA Golf Tournament Friday 36-Hole Golf, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA
PMA Golf Tournament Friday 18-Hole Golf, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA
PMA Golf Tournament Saturday 18-Hole Golf Scramble, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA
Portfolio Reviews
PIEA
P2 Friday, February 18 3:30PM - 5:00PM
Bring your portfolio to share and critique.
Speaker(s): Bill Barrett, Webster University
› PMA PMA, PIEA
Roundtable Discussions
PIEA
P3 Friday, February 18 5:30PM - 7:00PM
Topic One: How Can We Survive as Photo Educators When Faculty in Graphic Design, Media, Communications, Computing and Visual Arts All Believe They Are Photographers?
Moderator: Trudy Baker, Central Missouri State University, Warrensburg, MO
Topic Two: Aligning With Changing Education and Standards Philosophies.
Moderator: Emily Stay, Gilmour Academy, Gates Mill, OH
Topic Three: What Are Some Good Activities for Students and Teachers on the State Level?
Moderator: Mark Murray, Arlington ISD, Arlington, TX
Topic Four: Photographic Futures: Can Photography Survive the Technocrats? What Can We Do To Help?
Speaker: Betty Lark Ross, The Latin School of Chicago, Chicago, IL
Chairperson: Kenneth Lassiter
› PMA PMA, PIEA
Reception - Radisson Barcelo Hotel
PIEA
P4 Friday, February 18 7:00PM - 8:00PM
Network, meet old friends, and make new ones.
› PMA PMA, PIEA
Saturday, February 19 7:00AM - 7:00PM
PMA Registration Open
› PMA PMA, PPFA
Saturday, February 19 7:30AM - 8:00AM
Continental Breakfast
› PMA PMA, PIEA
Saturday, February 19 8:00AM - 3:00PM
PMA Golf Tournaments, Orange County National
Buses depart from the Orange County Convention Center, West Building at 6:30 a.m.
8:00 a.m. shotgun start. The Saturday tournaments include the 18-Hole Tournament with Callaway scoring, the 18-Hole Scramble Tournament and the second day of the two-day tournament with Callaway scoring. Your golf fee includes greens fees, carts, range balls, prizes, breakfast, lunch and refreshments. Awards and prizes will be given for each of these tournaments. Sign up early to receive the pre-registration fees. Rates are higher on-site.
Saturday tournaments are $125 Members/$150 Non-members
The two-day tournament is $230 Members/$280 Non-members
› PMA PMA, PPFA
PMA Golf Tournament
G5 Saturday, February 19 8:00AM - 5:00PM
PMA Golf Tournament Saturday Scramble, Orange County National Golf Center
› PMA PMA
PMA Golf Tournament Saturday 18-Hole Scramble, Orange County National Golf Center
PMA Golf Tournament
› PMA PMA
Educators Workshop
PIEA
P5 Saturday, February 19 8:00AM - 11:45AM
Sessions run on the half-hour
Chairperson: Mark Olson, Community College of Southern Nevada, Las Vegas, NV
The Power of Digital Storytelling
Speaker: Eduard Uzumeckis, Sedona Center for Art & Technology, Sedona, AZ
Sand Shadows: Hand Tinted Pinhole Photographs
Speaker: Marita Gootee, Mississippi State University, Mississippi State, MS
Are We Producing Too Many Graduates for Professional Photography? Are We Preparing Them Sufficiently?
Speaker: Ian Kent-Robinson, Salisbury College, Salisbury, UK
Teaching Photojournalism in Latin America
Speaker: John Kaplan, University of Florida, Gainesville, FL
10:00 AM Break
Chairperson: Roland Miller, College of Lake County, Island Lake, IL
My Journey From the 1860s to Digital
Speaker: Todd Bertolaet, Florida A&M University, Tallahassee, FL
Assessment in Photographic Education: Ideas and Models
Speaker: Dr. Janet Bonsall, Central Missouri State University, Warrenton, MO
You Can't Always Get What You Want: Ideas for Teaching Color Management
› PMA PMA, PIEA
Saturday, February 19 5:00PM - 6:00PM
PMA Welcome Reception
› PMA PMA, PPFA
An Evening With an Artist, John Paul Caponigro
PIEA
P7 Saturday, February 19 7:00PM - 9:00PM
Sponsored by Epson America, Inc. and MAC Group
John Paul Caponigro has carved out a niche for himself by breaking new ground and using digital technology as the ultimate hybrid art form, combining drawing, painting, photography, film sequencing, and even sculpture into what he calls visual art. His images have an emotional impact that catches the eye and stops the viewer in one's tracks. Your eyes delight in the first impressions, admiring the simple yet elegant composition. You continue to absorb the image realizing that you are seeing and feeling more as each moment passes. It dawns on you: could this image have been created at least partly in a computer? John Paul would say you two just had a conversation. We promise you an unforgettable evening with a master of many arts and his lecture "Painting with Photography." After the lecture we will raffle ten copies of John Paul's acclaimed book, Master Class.
Admission is free to all badged convention attendees. Students must obtain a ticket through their teachers.
Chairperson: Peter Glendinning, Michigan State University
› PMA PMA, PIEA, PPFA
Fun Run - Peabody Hotel
Fun Run
FR Sunday, February 20 6:15AM - 7:15AM
Start your day off with a burst of energy. The Fun Run, or walk, is slated every morning. The one-time fee includes a free T-shirt, refreshments to revive you, and a chance to win a daily prize. What a way to say, "Good morning, Orlando!" Pre-registration fee: $10 members/$15 non-members.
› PMA PMA, PSRO
Sunday, February 20 6:30AM - 5:30PM
PMA Registration Open
› PMA PMA, PPFA
Sunday, February 20 7:14AM - 8:15AM
Mini-Breakfast Sessions
Mini-breakfast sessions have something for everyone in the industry. Advance tickets are $10 members/$15 non-members
› PMA PMA
Cameraphones - an International Perspective
Independent Dealers
500 Sunday, February 20 7:15AM - 8:15AM
Learn first-hand how cameraphones are being adopted in Japan and Europe. See the opportunities for photofinishers to deliver content for mobile phone services and create new business.
Who should attend: All retail imaging firms
Presented in Japanese with English & Portuguese translation
Português
Câmarafones - Uma Perspectiva Internacional
Esta sessão lhe dará o conhecimento em primeira mão de como as câmarafones estão sendo adotadas no Japão e Europa. Veja as oportunidades de como o varejo fotográfico pode elaborar conteúdo para suprir serviços para os usuários de celulares com câmaras e criar novos negócios.
Quem deve atender: Todas as empresas que militam no varejo fotográfico.
Sessão será apresentada em Inglês com traduçao simultânea para o Português.
Speaker(s): Raita Ohira, NTT NoCoMo Inc
Chairperson: Jack St Pierre, Gene's Camera Store
› PMA PMA
Practical Strategies for Maximizing Your Kiosk Investment
Retail Minilabs
501 Sunday, February 20 7:15AM - 8:15AM
Make the most of your current and future kiosk investments! We'll cover kiosk workflow and emerging cameraphone-printing trends.
Who should attend: All retail imaging firms
Speaker(s): George Briggs, Pixel Magic Imaging Inc
Chairperson: Bill Spring, Cavalcade Color Lab
› PMA PMA
Reaching New Digital Printing Markets
Graphics Production (Sponsored by APCI)
502 Sunday, February 20 7:15AM - 8:15AM
Our speaker will present an overview of the inkjet, vinyl and flatbed digital printing markets. Find out how to promote these products and services to effectively reach new and profitable markets.
Who should attend: All graphics production firms
Speaker(s): David King, Castle Graphics
Chairperson: Martin A Feldman, Light-Works Inc
› PMA PMA
Unleashing Print Sales Negotiations
Portrait/Social Labs (Sponsored by APCI)
503 Sunday, February 20 7:15AM - 8:15AM
Detailing an effective sales negotiations process and understanding your portrait client's needs, wants, strengths and weaknesses will assure a successful and happy agreement. Discuss negotiating against customer's resistance and reactions.
Who should attend: All professional labs
Speaker(s): Terry Nagi, Terry A Nagi & Associates
Chairperson: Harry C Luikart, April Imaging
› PMA PMA
How to Brand Your Photography Business
Retail Portrait Studios/Event Photography
504 Sunday, February 20 7:15AM - 8:15AM
A brand says a lot about your business, and that's equally true if you are a one-person home-based operation. Look at how creating a brand can help to set you apart.
Who should attend: Retail portrait studios and event photographers
Speaker(s): Raylene Place, Picture This Digital Photography Inc
Chairperson: LeMoyne F Johnson, Johnson PhotoImaging
› PMA PMA
Color Management II - Operational Secrets
Society of Photo Finishing Engineers (SPFE)
505 Sunday, February 20 7:15AM - 8:15AM
Your customer's image color on his/her monitor is different than what you will print. Learn valuable tools to help color manage this important phase of your processing business.
Who should attend: SPFE members, lab owners, operators and staff
Speaker(s): Raymond Cheydleur, X-Rite Inc
Chairperson: Tom Kelly, Ritz Camera Centers
› PMA PMA
NAPET Idea Exchange
National Association of Photo Equipment Technicians (NAPET)
506 Sunday, February 20 7:15AM - 8:15AM
Join us for a great opportunity to network with peers. Address areas of concern in the open forum idea exchange.
Who should attend: All members and firms interested in joining are welcome to attend.
Moderator: Jenny Gill, Comet Camera & Video Repair
› PMA PMA
Printing from Mobiles Direct to Retail
International
507 Sunday, February 20 7:15AM - 8:15AM
Using case studies from the United States and United Kingdom, Pixology shares their findings about why printing from mobiles works for the retailer and why it hasn't worked for the customer just yet.
Who should attend: All retail imaging firms
Speaker(s): Yuval Yashiv, Pixology Ltd
Chairperson: Murray Souter, Black Photo Corporation
› PMA PMA
National Meeting
PIEA
P8 Sunday, February 20 7:30AM - 11:00AM
7:30 a.m.
Continental Breakfast
8:00 a.m.
National Meeting
Chairman: Dr. Joseph A. Ippolito, Florida A&M University, Tallahassee, FL
Photo Education: Some Contemporary Professional Issues
Speaker: Des Crawley, University of Western Sydney-Macarthur Emeritus, Sydney, Australia
Pictures That Change Lives: Student Photographs and the Stories Behind Them
Speaker: Nancy McGirr, Fotokids Guatemala, Guatemala City.
9:15 a.m.
PIEA Board of Directors Annual Meeting
All PIEA members invited. Interested guests welcome.
› PMA PMA, PIEA
Avoiding the Scanning Blues
Retail Lab Manager
CT11 Sunday, February 20 8:15AM - 10:45AM
Find out the best techniques for getting consistent high-quality results with images. Learn how to get the most consistent performance from your scanning hardware and software, and how to increase your scanning productivity. Workshop attendees may share workstations. Previous computer experience is required. Advance ticket purchase required: $75 members/$85 non-members.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Taz Tally, Taz Tally Seminars
› PMA PMA
Visionaries Panel
Official Business Session
Sunday, February 20 8:30AM - 9:45AM
Stuart Varney, an economist educated at the London School of Economics, is uniquely qualified to address the rapidly shifting domestic and global economic trends, and the implications for business, institutional investors, and individuals. Varney will interview the distinguished panel of visionaries on the important issues facing our industry today and in the future. Join us for this insightful look at the evolution of the imaging business and the impact of new technology.
Moderator: Stuart Varney, economist
Panelists: Vyomesh Joshi, Hewlett-Packard Company; Jeff Hallock, Sprint Corporation; Bernard Masson, Eastman Kodak Company; John Lang, Seiko Epson Corporation; Hisatoyo Kato, Fuji Photo Film Co. Ltd.; Josh Weisberg, Microsoft Corporation
Simultaneous translation: Deutsch, Español, Japanese, Português and Français
› PMA PMA, PSRO
Sunday, February 20 9:45AM - 5:30PM
Trade Exhibits Open
› PMA PMA, PPFA
S4 - Discount for Spouse Package
Sunday, February 20 11:59AM - 2:00PM
Spouse Package Discount - Valid only with purchase of 3-day package
› PMA PMA
Sunday, February 20 12:00PM - 2:00PM
Spouse Program
Advance tickets for each Spouse Program event are available at the price of $20 members/$25 non-members (includes lunch). For a real value, order the three-day package for only $50 members/$60 non-members.
› PMA PMA, PPFA
The Sounds of Susan Egan
Spouse Program
S1 Sunday, February 20 12:00PM - 2:00PM
Susan Egan has made powerful impressions in theater, film, television and music. On Broadway, Egan recently starred in the title role of "Thoroughly Modern Millie," and received a Tony Award nomination as the original Belle in Disney's "Beauty and the Beast." Egan starred alongside Carol Burnett in "Putting It Together" and in the national tour of "Bye, Bye Birdie." Egan gave the sultry voice to Meg in Disney's "Hercules," sang the role of Angel in "Lady and the Tramp II," and rendered Lin English for the American release of the Japanese blockbuster "Spirited Away," which won the 2003 Academy Award for Best Animated Feature.
Luncheon included
› PMA PMA, PPFA, QP
Sunday, February 20 1:59PM - 3:00PM
International Language Sessions
› PMA PMA
Digitale Ertragsmöglichkeiten in Fotofachhandel
Deutsch
508 Sunday, February 20 2:00PM - 3:00PM
Digitale Ertragsmöglichkeiten in Fotofachhandel sind bei einem Wertanteil digitaler Kameras am Kameramarkt von fast 95% wichtiger denn je, daher solten wir uns folgende fragen stellen: Wie kann sich der Fotohandel von anderen Kanälen absetzen? Welche Massnahmen gibt es von der Industrie? Wie helfen die Kooperationen? Ja, man kann auch an der Hardware Geld verdienen! ....und am (richtigen) Zubehör erst Recht!
Vorsitz: Rainer Th Schorcht, Foto Schorcht GmbH
Sprecher: Martin Wagner, Ringfoto GmbH & Co Alfo Mktg KG
› PMA PMA
El Plan de Negocios para las Pequeñas y Medianas Empresas
Español
509 Sunday, February 20 2:00PM - 3:00PM
Es el análisis detallado que todo empresario / dueño de negocio debe hacer, para enfrentar los retos del mercado actual y futuro, de modo que su crecimiento y rentabilidad tengan fundamentos sólidos.
Conferenciante: Sergio Chávez Castañeda, PMA International -Latin America
› PMA PMA
Sunday, February 20 2:00PM - 2:00PM
Midday Sessions
Gain valuable business skills at these afternoon sessions. There are two sessions for each topic. Advance ticket purchase is required: $10 members/$15 non-members
2:00 p.m. - 2:50 p.m. Sessions A1-A4
3:10 p.m. - 4:00 p.m. Sessions A5-A8
› PMA PMA
Digital Photography Kiosks - Secrets to Success
Retail Digital Imaging
A01 Sunday, February 20 2:00PM - 2:50PM
Find out what works, what doesn't and why with various photo kiosks. Learn the key points to look for before your purchase.
Who should attend: All retail imaging firms
Speaker(s): Francie Mendelsohn, Summit Research Associates
› PMA PMA
Opportunities in Event Photography
Retail Niche Strategies
A02 Sunday, February 20 2:00PM - 2:50PM
On-site event photography is the perfect way to create instant satisfaction at sports events and social gatherings. Hear success stories of retailers using event imaging to boost profits and get practical tips on how you can do the same.
Who should attend: All retail imaging firms
Speaker(s): Melinda Wilburn, American Fast Photo
› PMA PMA
Demystifying Digital Cameras
Retail Sales Training
A03 Sunday, February 20 2:00PM - 2:50PM
Believe it or not, some customers still have difficulty turning on their digital cameras or even changing batteries. Give this frustrated customer a "quick-start" lesson, enroll them in classes or sell a service contract.
Who should attend: All retail imaging firms
Speaker(s): Richard Sjolund, Wilderness Studio
Chairperson: Roger G Christian, University Camera/Chrispix Inc
› PMA PMA
Ten Reasons to Love Adjustment Layers
Photoshop Tips and Tricks
A04 Sunday, February 20 2:00PM - 2:50PM
From restoration to portrait retouching to high-end digital darkroom work - image adjustment layers are the Swiss Army knives of Photoshop. Learn the fastest creative and production techniques to make image adjustment layers your favorite Photoshop feature.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Michael Ninness, Adobe Systems Inc
› PMA PMA, QP
Advanced Selections Skills
Computer Tutorial
CT12 Sunday, February 20 2:00PM - 4:00PM
Learn how to select and preserve fine detail when masking hair, translucency, and even smoke. Know when to use channels, calculations, and blending modes to tease out the most delicate information to create a professional mask. Workshop attendees may share workstations. Previous Photoshop experience is required. Advance ticket purchase required: $75 members/$85 non-members.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Katrin Eismann, Photoshopdiva.Com
› PMA PMA, QP
Sunday, February 20 2:00PM - 4:00PM
PMA Retailer Tours
Photo Marketing Association International, in conjunction with the Graphics Intelligence Agency, will host Retailer Tours at PMA 2005. These tours, covering the most important product categories for independent retailers, offer attendees the chance to make a big Trade Show feel small, and a small retail operation feel big.
Each tour features up to 12 stops on the Trade Show floor within a specific product category: digital minilabs, wide format inkjet for retail, self-service photo kiosks, POS and online print order solutions, digital camera hardware, color management and correction, framing, and scrapbooking. Top-level manufacturer executives will meet with independent retailers at each tour stop and present whatfs new in the marketplace. In the age of growing competition from mass-market retailers, the Retailer Tours provide the opportunity to collectively meet face-to-face with suppliers and learn about new business prospects.
Cost per tour: $10 PMA members/$25 non-members.
No charge for exhibitor participation.
› PMA PMA
Digital Minilab
RT10 Sunday, February 20 2:00PM - 4:00PM
PMA Retailer Tour
› PMA PMA
Wide Format Inkjet for Retail (Less Than 60")
RT11 Sunday, February 20 2:00PM - 4:00PM
PMA Retailer Tour
› PMA PMA
Digital Photography Kiosks - Secrets to Success
Retail Digital Imaging
A05 Sunday, February 20 3:10PM - 4:00PM
Find out what works, what doesn't and why with various photo kiosks. Learn the key points to look for before your purchase.
Who should attend: All retail imaging firms
Speaker: Francie Mendelsohn, Summit Research Associates
Quiosques Fotográficos Digitais - Segredos e Sucessos
Descubra o que funciona e o que não funciona e porque, com os vários tipos de quiosques fotográficos. Discutiremos quais os pontos chaves a serem observados antes da aquisição dos equipamentos para conseguir sucesso neste mercado tão competitivo.
Quem deve atender: Todas as empresas que militam no varejo fotográfico.
Sessão será apresentada em Inglês com traduçao simultânea para o Português.
Palestrante: Francie Mendelsohn, Summit Research Associates
› PMA PMA
Opportunities in Event Photography
Retail Niche Strategies
A06 Sunday, February 20 3:10PM - 4:00PM
On-site event photography is the perfect way to create instant satisfaction at sports events and social gatherings. Hear success stories of retailers using event imaging to boost profits and get practical tips on how you can do the same.
Who should attend: All retail imaging firms
Speaker(s): Melinda Wilburn, American Fast Photo
› PMA PMA
Demystifying Digital Cameras
Retail Sales Training
A07 Sunday, February 20 3:10PM - 4:00PM
Believe it or not, some customers still have difficulty turning on their digital cameras or even changing batteries. Give this frustrated customer a "quick-start" lesson, enroll them in classes or sell a service contract.
Who should attend: All retail imaging firms
Speaker(s): Richard Sjolund, Wilderness Studio
Chairperson: Roger G Christian, University Camera/Chrispix Inc
› PMA PMA
Ten Reasons to Love Adjustments
Photoshop Tips and Tricks
A08 Sunday, February 20 3:10PM - 4:00PM
From restoration to portrait retouching to high-end digital darkroom work - image adjustment layers are the Swiss Army knives of Photoshop. Learn the fastest creative and production techniques to make image adjustment layers your favorite Photoshop feature.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Michael Ninness, Adobe Systems Inc
› PMA PMA, QP
Sunday, February 20 5:30PM - 6:30PM
Get Acquainted Reception
Get acquainted with imaging colleagues from around the world, share past anecdotes or the day's experiences, and unwind. Admission and two complimentary beverage tickets are included with full badge registration.
› PMA PMA, PSRO
Sunday, February 20 5:30PM - 6:30PM
NAPET Reception
This complimentary reception is held in honor of the photographic manufacturers and service managers (the first PMA professional section). NAPET members, photo/video repair firms, and manufacturers are encouraged to attend.
› PMA PMA
Sunday, February 20 5:30PM - 6:30PM
Specialty Retailer/Minilab Reception
At the end of your day, meet with retailers and minilab owners from around the world. Discuss what you saw on the trade show floor and the new ideas you learned. Advance tickets are $15 for members/$20 for non-members.
› PMA PMA
International Reception - Rosen Centre Hotel
IR Sunday, February 20 6:00PM - 7:00PM
All international members and other guests are welcomed to PMA 2005 at this festive event. The gathering represents a literal who's who of imaging industry members from around the globe. Tickets include beverages and hors d'oeuvres. Advance tickets are $30 for members/$40 for non-members.
› PMA PMA
Night School Dinner
Night School
ND1 Sunday, February 20 6:00PM - 6:30PM
Three-hour information packed sessions
Advance ticket purchase for this light buffet dinner is $18.
› PMA PMA, QP, PSRO
It's Your People. . . Really! Change Your Focus and Grow Your Sales
Night School
N1 Sunday, February 20 6:30PM - 9:30PM
The ability to interact effectively while coaching your team of associates - and your team's ability to anticipate and answer their customers' needs - marks the difference between a flourishing venture and a struggling operation. This session, based on the new PMA book by William J. McCurry and Harold Lloyd, will cover how to interact effectively with the people around you every business day.
Tickets: $45 members/$50 non-members.
Who should attend: All imaging firms
Speaker(s): William J McCurry, McCurry Associates
› PMA PMA, PPFA, QP
How to Work with Masks in Photoshop
Night School
N2 Sunday, February 20 6:30PM - 9:30PM
Masking is the key to working professionally and non-destructively to combine images and control image enhancements. If masking is an art form that sometimes you get and sometimes you don't - then this session will remove the doubt on how and when to use masks, including layer, channel, and clipped masks. Workshop attendees may share workstations. Previous computer experience is required.
Tickets: $99 members/$105 non-members.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Katrin Eismann, Photoshopdiva.Com
› PMA PMA, QP
Running a Profitable Portrait Business!
Night School
N3 Sunday, February 20 6:30PM - 9:30PM
Speaker, Roger Berg, provides a comprehensive overview of how to run a profitable portrait business - from marketing - to sales techniques - product presentation - and portrait production. He discusses various types of photography businesses, ranging from 'location & event photography' with no studio at all, to a very compact studio in an existing business, as well as a full service portrait studio. He'll define the products, opportunities, digital imaging workflow and potential goals to make your portrait business profitable.
Tickets: $45 members/$50 non-members.
Who should attend: All retail portrait studios and photographers in digital imaging
Speaker(s): Roger L Berg, Creative Photo Inc
› PMA PMA, QP
The Business of Sports and Events Photography
Night School
N4 Sunday, February 20 6:30PM - 9:30PM
Our experienced event photographer will cover all aspects of the business of sports and event photography. How to make presentations to win contracts, pre-picture day education and preparation, staffing picture day with a variety of staffing patterns to maximize efficiency, workflow and profit, and point-of-sale and product displays to increase profits. Learn green-screen technology application for all levels of sports, and how to create and customize posters and promotional pieces that are hot sellers to kids and parents alike.
Tickets: $45 members/$50 non-members.
Who should attend: Retail portrait studios and event photographers
Speaker(s): Jason Hoss, Network Photography
› PMA PMA
Monday, February 21 6:15AM - 7:15AM
Fun Run - Peabody Hotel
Ready! Set! Go! Join fellow attendees for the Fun Run, or walk; slated every morning. The one-time fee includes a free T-shirt, refreshments to revive you, and a chance to win a daily prize. Wake up Orlando! Pre-registration fee: $10 members/$15 non-members.
› PMA PMA, PSRO
Monday, February 21 6:30AM - 5:30PM
PMA Registration Open
› PMA PMA, PPFA
Monday, February 21 7:15AM - 8:15AM
Mini-Breakfast Sessions
Mini-breakfast sessions have something for everyone in the industry. Advance tickets are $10 members/$15 non-members
› PMA PMA, PPFA
Making the Most of Online Auctions
Independent Dealers
600 Monday, February 21 7:15AM - 8:15AM
Online auction sites like eBay have opened an entirely new channel for retailers to sell photo-related merchandise. Hear new profit ideas like selling camera accessory packages and out-dated equipment.
Who should attend: All retail imaging firms
Speaker(s): Steven Buchbinder, Alkit Pro Camera
Chairperson: Jack Goldberg, The Camera Clinic
› PMA PMA, PPFA
Networking Solutions for Minilabs
Retail Minilabs
601 Monday, February 21 7:15AM - 8:15AM
Discuss networking solutions for transfer of high-quality digital images by connecting image capture, processing, storage, and output devices to make your lab's workflow more efficient.
Who should attend: Minilab owners and operators and photo imaging retailers
Speaker(s): Max Barry, ZBE Incorporated
; Randy S Wright, Color Services
Chairperson: Jim Haugen, Crown Image
› PMA PMA
Getting the Most Out of Your Salespeople
Graphics Production (Sponsored by APCI)
602 Monday, February 21 7:15AM - 8:15AM
This sales management session teaches the effective combination of how to provide your lab staff with knowledge critical for success, how to track their sales efforts, and how to keep them on track and motivated!
Who should attend: All graphics production firms
Speaker(s): David Fellman, David Fellman & Associates
› PMA PMA, QP
How to Get Better Performance From Your Employees
Portrait/Social Labs (Sponsored by APCI)
603 Monday, February 21 7:15AM - 8:15AM
Management problems in the workplace today require skills and training in order to effectively change employees' behavior. Find out how to create performance standards, correct performance problems, and reward and recognize for continued behavior improvements.
Who should attend: All imaging firms
Speaker(s): Bob Losyk, Innovative Training Solut Inc
Chairperson: Judy Ferguson, Village Photo & Portrait Studio
› PMA PMA, PPFA
Printing On-Site - What to Consider
Retail Portrait Studios/Event Photography
604 Monday, February 21 7:15AM - 8:15AM
Using complete photo-quality printing systems allows photographers to efficiently print on-site for instant customer gratification. Printing on-site versus taking it back to the lab - what does it entail?
Who should attend: Retail portrait studios and event photographers
Speaker(s): Ken Remsen, Desktop Darkroom
Chairperson: David Adkins, Los Angeles Police Dept
› PMA PMA
Cameraphones - Image Quality and Technology Limitations
Society of Photo Finishing Engineers (SPFE)
605 Monday, February 21 7:15AM - 8:15AM
This rapidly emerging technology is creating new opportunities for image processors. Discuss cameraphone technology limitations, image quality and what is in store for processors down the road.
Who should attend: SPFE members, lab owners, operators and staff
Speaker(s): Tony Henning, The Future Image Report
; Mark Cook, Eastman Kodak Company
; Pierre Barbeau, Sprint
; Randy Roberts, Motorola
Chairperson: Peter Malizia, Costco Wholesale
› PMA PMA
Motivate Yourself for Personal Success
National Association of Photo Equipment Technicians (NAPET)
606 Monday, February 21 7:15AM - 8:15AM
Discover how to achieve well-balanced success in these turbulent, competitive and changing times. This humorous, idea-packed program teaches you the secret to maximizing efficiency, increasing your happiness and getting what you want for yourself and your business instead of becoming a victim of the ever-present changes in the industry.
Who should attend: All imaging firms
Speaker(s): Scott Friedman, Scott Friedman & Associates
Chairperson: Allen McEver, Peachtree Camera/Video Repair
› PMA PMA
Kiosk Challenges and Opportunities
International
607 Monday, February 21 7:15AM - 8:15AM
Discuss the challenges and the opportunities to run a profitable photo kiosk. We'll discuss the latest trends, market research and how to make your kiosk business profitable.
Who should attend: All retail imaging firms
Conférence présentée en anglais, traduction simultanée en français
Speaker(s): Kurt H Freund, Imaging Power Picture + Print
Chairperson: Amin Amlani, Japan Camera Ctr 1 Hour Photo
› PMA PMA
Monday, February 21 7:30AM - 8:00AM
Continental Breakfast
› PMA PMA, PIEA
Educators Workshop Session
PIEA
P9 Monday, February 21 8:00AM - 10:30AM
Sessions run every half-hour
Sights Unseen: An Exploration of the Ordinary
Speaker: Lex Youngman, Wingate University, Wingate, NC
Photo Therapy and Recovery through Self Images
Speaker: Patrick Van Dusen, Daytona Beach Community College, Daytona Beach, FL
Going Digital
Speaker: Howard Simkins and Rafael Goldchain, Sheridan Institute of Technology and Advanced Learning, Oakville, Ontario, Canada
Forcing the Image
Speaker: Mark Francis, Pensacola Junior College, Pensacola, FL
The Declining Signal-to-Noise Ratio in Photographic Education
Speaker: Siegfried Manietta, Queensland College of Art, Griffith University, Brisbane, Australia
Chairperson: Jerry Halfmann, Tucson High School
› PMA PMA, PIEA
Making Sense of Color Management
Retail Lab Manager
CT21 Monday, February 21 8:15AM - 10:45AM
This tutorial teaches the essentials of color management, from calibration to workflow, for minilab managers, operators and staff. Attendees walk away with a complete understanding of creation and utilization of profiles for cameras, scanners, monitors and printers to get outstanding color. Knowing about color management can save time, money, and your customer list. Workshop attendees may share workstations. Previous computer experience is required.
Advance ticket purchase required: $75 members/$85 non-members.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Will Holland, Graphic Intelligence Agency Inc
› PMA PMA
General Session
Monday, February 21 8:30AM - 9:20AM
Join executives from leading member and supplier firms as they share their ideas for new technologies.
Consumer Markets
Supplier representatives will discuss value-added sales for digital photography and the changing make-up of the digital consumer.
Speakers: Nancy Carr, Eastman Kodak Company
Portrait/School Markets, Sponsored by PSPA
Australian firm Pixel Photographics shares their vision for the future of portrait and school markets. Supplier firm, ImageWare, educates the membership on the benefits of their latest software solutions.
Speakers: Nick Mylas, Pixel Photographics; Paul Schulz, Imageware Professional Digital Imaging
Digital Retail Markets, Sponsored by DIMA
Leading firms discuss photography's place in the digital home and the rapidly emerging cameraphone market.
Speaker: Wulf Schmidt-Sacht, CeWe Color AG & Co OHG
Digital Commercial Markets, Sponsored by DIMA & APCI
Supplier firms will discuss digital workflow issues.
Speaker: Ron Waters, Durst Image Technology US
› PMA PMA
A NEW Brand World
Official Business Session
Monday, February 21 9:30AM - 10:45AM
Scott Bedbury has a genius for unleashing brand potential through innovative products, creative positioning, careful distribution and strategic partnerships. One of the world's leading brand architects, he has proven his methods for building truly successful brands as the marketing executive responsible for two of the most successful branding strategies: Nike's "Just do it!" campaign and Starbucks' reinvention of the coffee category. His book, "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century," explains how to apply the principles that grew these companies more than fivefold and established their trademarks as leaders in their industries.
Scott provides the indispensable guide to transcending the tangible aspects of a product or service and creating a deeper, more enduring relationship with customers. Scott is CEO of Brandstream, Inc., an independent brand development consultancy with major clients worldwide.
Simultaneous translation: Deutsch, Español, Japanese, Português and Français
› PMA PMA, PPFA, QP, PSRO
Monday, February 21 10:45AM - 10:45AM
Trade Exhibits Open
› PMA PMA, PPFA
NAPET-Sponsored Manufacturer's Luncheon
NL Monday, February 21 11:30AM - 12:30PM
This reception is held in honor of the photographic manufacturers and service managers (the first PMA professional section). NAPET members, photo/video repair firms, and manufacturers are encouraged to attend.
Advance tickets are $15 members/$20 non-members
› PMA PMA
Monday, February 21 12:00PM - 12:00PM
Spouse Program
Advance purchase tickets for each Spouse Program event are available at the price of $20 members/$25 non-members (includes lunch). For a real value, order the three-day package for only $50 members/$60 non-members.
› PMA PMA, PPFA
The Power of a Happy Heart, the Courage to Laugh!
Spouse Program
S2 Monday, February 21 12:00PM - 2:00PM
When author and comedian Diana Jordan first appeared on "Oprah," Oprah Winfrey described her as "one of the funniest people on the planet" along with Jerry Seinfeld, Robin Williams and Bill Cosby, and later commented, "Diana is a star of tomorrow!" Jordan's best-selling book, "A Wife's Little Instruction Book: Your Survival Guide to Marriage Without Bloodshed," offers witty and humorous words of wisdom about sharing life with a spouse. Jordan combines her gift of comedy and desire to share with people that they can "learn to laugh!" Through this, it is her greatest desire "to heal the world one laugh at a time!"
Luncheon included
› PMA PMA, PPFA, QP
Monday, February 21 2:00PM - 4:00PM
Midday Sessions
Gain valuable business skills at these afternoon sessions. There are two sessions for each topic. Advance ticket purchase is required: $10 members/$15 non-members
2:00 p.m. - 2:50 p.m. Sessions B1-B4
3:10 p.m. - 4:00 p.m. Sessions B5-B8
› PMA PMA
Monday, February 21 2:00PM - 3:00PM
International Language Sessions
› PMA PMA
Moneymaker Digital vs. Analog Was geht? Was kommit? Was bringt's?
Deutsch
608 Monday, February 21 2:00PM - 3:00PM
Digital dominiert das Denken und Handeln unserer Branche! Doch wenn in Deutschland 80% analoge Bilder gemacht werden, fragt man sich warum. Möglichkeiten, Chancen und Grenzen beider Systemrichtungen marktlich und technologisch per Stand heute zu untersuchen, ist ein reizvolles Thema- wenn man Geld verdienen will, umso mehr!
Vorsitz: Thomas Blömer, C.A.T.-Verlag Blömer GmbH
Sprcher: Stephan J. Reinhold, CeWe Color AG & Co OHG
› PMA PMA
La Perspectiva Futura en el Negocio de las Imágenes Digitales y su Influencia en el Laboratorio Fotográfico
Español
609 Monday, February 21 2:00PM - 3:00PM
La conferencia analiza las tendencias actuales del mercado basada en estadísiticas del mercado americano y de Europa; presenta las opciones existentes para ingresar y retirarse del mercado digital; describe los pasos necesarios para cambiar el flujo de trabajo de un laboratorio análogo a uno digital; explora los nuevos servicios que pueden ofrecerse; dá una perspectiva del papel del laboratorio fotográfico frente a la amenaza de la impresión casera o de la imagen totalmente digital. Presenta la infromación fundamental que un profesional de la fotografía necestia no solo para sobrevivir, sino para encontrar nuevas oportunidades de crecimiento, frente a la mayor innovación realizada desde la invención de la fotografíua a color
Conferenciante: Juan Antonio Zuleta, Agfa Photo Argentina S.R.L.
› PMA PMA
What Have I Missed?
Retail Digital Imaging
B01 Monday, February 21 2:00PM - 2:50PM
Hear an in-depth analysis of some of the intriguing new product introductions on the show floor. Come see what radical and trendy products you should be adding to your product line.
Who should attend: All retail imaging firms
Speaker(s): Gary Pageau, PMA Publications
› PMA PMA
Diversify Your Photo Business by Expanding into Custom Framing
Retail Niche Strategies
B02 Monday, February 21 2:00PM - 2:50PM
Expand into framing quickly or incrementally. This session will cover expansion from ready-made frames to custom framing, equipment needs, sources of information and an overview of the custom framing market.
Who should attend: All retail imaging firms
Speaker(s): Larry A Smith, CPF, Village Framing
› PMA PMA
Tips for Selling Digital Hardgoods and Accessories
Retail Sales Training
B03 Monday, February 21 2:00PM - 2:50PM
With all the variables involved in digital photography, consumers need guidance through the buying process. Hear some techniques on how to provide good customer service and actually meet your price points too.
Who should attend: All retail imaging firms
Speaker(s): Jim Everett, Think180
› PMA PMA
Professional Retouching Strategies
Photoshop Tips and Tricks
B04 Monday, February 21 2:00PM - 2:50PM
Have you ever spent more time on a portrait retouch than you expected? Learn the three fundamental stages and techniques of portrait and glamour retouching to make your work fly.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Katrin Eismann, Photoshopdiva.Com
› PMA PMA, QP
Working with Adobe Camera RAW
Computer Tutorial
CT22 Monday, February 21 2:00PM - 4:00PM
The quality of RAW capture is undeniable. Learn to take advantage of the power and finesse lurking in Adobe Camera RAW including: saving camera settings, automating image processing, and adding creative interpretations to your RAW files. Workshop attendees may share workstations. Previous computer experience is required. Advance ticket purchase required: $75 members/$85 non-members
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Julieanne Kost, Adobe Systems Inc
› PMA PMA, QP
Monday, February 21 2:00PM - 4:00PM
PMA Retailer Tours
Photo Marketing Association International, in conjunction with the Graphics Intelligence Agency, will host Retailer Tours at PMA 2005. These tours, covering the most important product categories for independent retailers, offer attendees the chance to make a big Trade Show feel small, and a small retail operation feel big.
Each tour features up to 12 stops on the Trade Show floor within a specific product category: digital minilabs, wide format inkjet for retail, self-service photo kiosks, POS and online print order solutions, digital camera hardware, color management and correction, framing, and scrapbooking. Top-level manufacturer executives will meet with independent retailers at each tour stop and present whatfs new in the marketplace. In the age of growing competition from mass-market retailers, the Retailer Tours provide the opportunity to collectively meet face-to-face with suppliers and learn about new business prospects.
Cost per tour: $10 PMA members/$25 non-members.
No charge for exhibitor participation.
› PMA PMA
Self-Service Photo Kiosk Solutions
RT20 Monday, February 21 2:00PM - 4:00PM
PMA Retailer Tour
› PMA PMA
Digital Camera Hardware
RT21 Monday, February 21 2:00PM - 4:00PM
PMA Retailer Tour
› PMA PMA
What Have I Missed?
Retail Digital Imaging
B05 Monday, February 21 3:10PM - 4:00PM
Hear an in-depth analysis of some of the intriguing new product introductions on the show floor. Come see what radical and trendy products you should be adding to your product line.
Who should attend: All retail imaging firms
Speaker(s): Gary Pageau, PMA Publications
› PMA PMA
Diversify Your Photo Business by Expanding into Custom Framing
Retail Niche Strategies
B06 Monday, February 21 3:10PM - 4:00PM
Expand into framing quickly or incrementally. This session will cover expansion from ready-made frames to custom framing, equipment needs, sources of information and an overview of the custom framing market.
Who should attend: All retail imaging firms
Speaker(s): Larry A Smith, CPF, Village Framing
› PMA PMA
Tips for Selling Digital Hardgoods and Accessories
Retail Sales Training
B07 Monday, February 21 3:10PM - 4:00PM
With all the variables involved in digital photography, consumers need guidance through the buying process. Hear some techniques on how to provide good customer service and actually meet your price points too.
Who should attend: All retail imaging firms
Speaker(s): Jim Everett, Think180
› PMA PMA
Professional Retouching Strategies
Photoshop Tips and Tricks
B08 Monday, February 21 3:10PM - 4:00PM
Have you ever spent more time on a portrait retouch than you expected? Learn the three fundamental stages and techniques of portrait and glamour retouching to make your work fly.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Katrin Eismann, Photoshopdiva.Com
› PMA PMA, QP
Gala Reception
PIEA
P10 Monday, February 21 5:00PM - 9:30PM
Southeast Museum of Photography at Daytona Beach Community College
Bus departs Orange County Convention Center, West Building at 5:00 p.m. and returns by 9:30 p.m.
The evening includes a view of the Frans Lanting exhibition followed by a presentation of "Florida Documentary Photographs" by Gary Monroe, Daytona Beach Community College.
Tickets: $20.
› PMA PMA, PIEA
Monday, February 21 5:30PM - 6:30PM
President's Reception
After the close of the Trade Show, connect with imaging industry movers and shakers to share and compare all the new ideas, products, and services you have discovered. Admission and two complimentary beverage tickets are included with full badge registration.
› PMA PMA, PSRO
Night School Dinner
Night School
ND2 Monday, February 21 6:00PM - 6:30PM
Three-hour information packed sessions
Advance ticket purchase for this light buffet dinner is $18.
› PMA PMA
Merchandising, Display and Store Design
Night School
N11 Monday, February 21 6:30PM - 9:30PM
Consider the design of your retail space as your silent salesman. The layout design, product displays, colors, lighting, etc. should depend on such factors as the consumer, merchandise mix, size of store and customer service. Create a customer "experience" and re-merchandise your store for broader appeal.
Tickets: $45 members/$50 non-members
Who should attend: All retail imaging firms
Speaker(s): Chris Miller, Pacific Store Designs
› PMA PMA, PPFA
Extreme Makeover
Night School
N12 Monday, February 21 6:30PM - 9:30PM
Learn quick tips to improve eyes, skin, and hair to advanced portrait and glamour techniques for transforming a picture into a portrait. This session reveals digital diet, digital dentist, and digital facelift techniques. Workshop attendees may share workstations. Previous computer experience is required.
Tickets: $99 members/$105 non-members
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Julieanne Kost, Adobe Systems Inc
› PMA PMA
If You're Serious About Creating Portraits!
Night School
N13 Monday, February 21 6:30PM - 9:30PM
For those of you who are really serious about being a true portrait photographer, we'll cover the basics and advanced things you need to develop your own style in portraiture. Even if you've heard Monte before, there are plenty of new ideas to go along with his classic approach.
Tickets: $45 members/$50 non-members
Who should attend: All retail portrait studios and photographers in digital imaging
Speaker(s): Monte Zucker, Monte's Photographic Ed & Dig Ct
› PMA PMA
Picture This - Profits in Scrapbooking
Night School
N14 Monday, February 21 6:30PM - 9:30PM
Scrapbooking, once considered a passing fad, shows no signs of slowing. Scrapbooking offers unique possibilities for photo retailers to increase profits, attract new shoppers and provide impulse items for existing customers. The scrapbooking customer is probably a customer of yours already! Don't forget to promote your ability to reproduce, restore and resize photos!
Tickets: $45 members/$50 non-members.
Who should attend: Owners, managers of retail sales and customer service staff
Speaker(s): Michael R. Hill, Die Cuts With a View
› PMA PMA, PPFA
National Receptions
National Receptions
NR Monday, February 21 6:30PM - 7:30PM
These receptions bring together members from a particular country or region. Connect with familiar faces while you're far from home. You'll have a great time sharing stories with old friends and meeting new colleagues. Come for hors d'oeuvres, beverages and an enjoyable time. The receptions include:
Australian/New Zealand Reception
Brazilian/Latin American Reception
Canadian Reception
European Reception
Advance tickets are $15 members/$20 non-members
› PMA PMA, QP
Tuesday, February 22 6:15AM - 7:15AM
Fun Run - Peabody Hotel
The Fun Run, or walk, is slated every morning. It's a great way to get your energy flowing and your mind clear for a day of intensive educational sessions and the Trade Show. The one-time fee includes a free T-shirt, refreshments to revive you, and a chance to win a daily prize. Pre-registration fee: $10 members/$15 non-members.
› PMA PMA, PSRO
Tuesday, February 22 6:30AM - 5:30PM
PMA Registration Open
› PMA PMA, PPFA
Tuesday, February 22 7:15AM - 8:15AM
Mini-Breakfast Sessions
Mini-breakfast sessions have something for everyone in the industry. Advance tickets are $10 members/$15 non-members
› PMA PMA
What's New With Digital, SLRs and 35mm?
Independent Dealers
700 Tuesday, February 22 7:15AM - 8:15AM
Join us for lively discussions on digital, SLR and 35mm cameras and photo processing capabilities. The panel of dealers and manufacturers will take questions from the audience.
Who should attend: All retail imaging firms
Moderator: Bruce Aldrich, Photo Marketing Association International
Panelist: Joseph H Leach, Noritsu America Corporation
; Madhav Mehra, Eastman Kodak Company
; Lawrence Carrillo, Shutterbug Camera Shops
; Brian S Noble, Noble Industries
; Tara Bunch, Hewlett Packard
› PMA PMA
Marketing with Media Cards and New Consumable Cards
Retail Minilabs
701 Tuesday, February 22 7:15AM - 8:15AM
With the influx of digital camera sales comes the opportunity for ancillary sales of media cards. Hear how one retailer is working with media cards and solving customer's problems. We'll also look at the new "Shoot & Store" low-end, low-capacity flash cards meant to store pictures permanently.
Who should attend: All retail imaging firms
Chairperson: Douglas Schiller, Iris Photo & Digital
› PMA PMA
Ins and Outs of Becoming a One-Stop Full-Service Lab
Graphics Production (Sponsored by APCI)
702 Tuesday, February 22 7:15AM - 8:15AM
Distribution of the finished product is a critical aspect to any print project. By offering finishing, mailing and fulfillment services you can become a full-service stop for your customers. Learn the ins and outs of mailing and fulfillment services.
Who should attend: All graphics production firms
Speaker(s): Thomas A Rieger, Rieger Communications Inc
Chairperson: Christine Alexander, Booth Studio
› PMA PMA, QP
Time to Vertically Integrate? Capturing the Capture Market
Portrait/Social Labs (Sponsored by APCI)
703 Tuesday, February 22 7:15AM - 8:15AM
Hear success stories of labs hiring their own photographers and adding event photography to their line of services. Get practical tips on how you can do the same.
Who should attend: Portrait and social labs
Speaker(s): Marc Lattin, Lattin Color Lab
› PMA PMA
Posing and Lighting Tips and Tricks
Retail Portrait Studios/Event Photography
704 Tuesday, February 22 7:15AM - 8:15AM
Learn tricks for successful lighting and posing techniques to produce high-quality indoor and outdoor portraiture. Take away some tips to increase the quality of your portrait package.
Who should attend: Retail portrait studios and event photographers
Speaker(s): Jeffrey Wilson, JW Party Pictures
Chairperson: Gary G Grinaker, The Photo Express Inc
› PMA PMA
X-Rays, Airplanes, TSA and Fogged Film
Society of Photo Finishing Engineers (SPFE)
705 Tuesday, February 22 7:15AM - 8:15AM
The customer dropped off film after traveling through four cities. There is a haze on all the prints. Was the film over-exposed to X-rays while it navigated security at the airports? This session will update you on the latest research and issues concerning X-rays, airport security and its impact on film and cameras.
Who should attend: SPFE and CPC members, lab owners, operators and staff
Speaker(s): James Peyton, International Imaging Industry Assoc (I3A)
; Jeff Feldman, Konica Minolta Photo Imaging USA Inc
Chairperson: Herb Stein
› PMA PMA
Russian Photo Industry: Overview and Perspectives
International
707 Tuesday, February 22 7:15AM - 8:15AM
Listen to an overview of regional and local Russian markets in the emerging imaging industry. Market perspectives of digital products and equipment will be examined. The general trend of the Russian imaging industry, which is in strong competition for customers, will also be presented.
Who should attend: Firms interested in doing business in Russia
Speaker(s): Marat Fairouchine, Noritsu (Russia)
Chairperson: Igor Buga, Sivma-Minilabs
› PMA PMA
Digital Darkroom Techniques
Retail Lab Manager
CT31 Tuesday, February 22 8:15AM - 10:45AM
Learn how to take your darkroom skills into Photoshop. This session will banish fixer stains forever as you learn smart dodging and burning; cropping secrets; adding special effects to soften and sharpen selectively; and combining exposures to create images with a broad tonal range. Workshop attendees share workstations. Previous computer experience is required.
Advance ticket purchase required: $75 members/$85 non-members
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Michael Ninness, Adobe Systems Inc
› PMA PMA
General Session
Tuesday, February 22 8:30AM - 9:20AM
Join executives from leading member and supplier firms as they share their ideas for new technologies.
Consumer Markets
Fuji Photo Film, U.S.A. confronts the issue of promoting prints from digital and Hewlett Packard discusses the at-home printing market.
Speakers: Pradeep Jotwani, Hewlett Packard, John Prendergast, Fuji Photo Film
Portrait/School Markets, Sponsored by PSPA
Leading school portrait firm Strawbridge Studios shares their vision for the future of portrait and school markets. Noritsu America Corporation educates the membership on event photography and on-site printing.
Speakers: Ken Strawbridge, Strawbridge Studios, Inc.; Rich Hougland, Noritsu America Corporation
Digital Retail Markets, Sponsored by DIMA
Epson America discusses the retail opportunities for selling PictureMate personal photo lab and its accessories. Whitech USA Inc. presents point of sale software solutions for the photographic industry.
Speakers: Fabia Ochoa, Epson America; Michael I Theodos , Whitech USA Inc.
Digital Commercial Markets, Sponsored by DIMA and APCI
Supplier firms Mimaki and Mutoh provide the latest information on solvent inkjet printing.
Speakers: Stephen Urmano, Mimaki; Randy Rickert, Mutoh America
› PMA PMA
Creating Devoted Customers
Official Business Session
Tuesday, February 22 9:30AM - 10:45AM
Chip R. Bell, author of Magnetic Service: The Secrets of Creating Passionately Devoted Customers was recently awarded the 2004 Benjamin Franklin Award for Best Business Book. His work is featured on CNBC, CNN, Bloomberg TV, NPR, Voice of America, "Reuters", as well as "The Wall Street Journal", "Fortune", "USA Today", "Entrepreneur Magazine, Inc. Magazine" and "Business Week". He is a senior partner with Performance Research Associates, Inc. His presentation will show you how to ignite commitment to improve customer focus at every level:
Reveal "put-into-practice-now" customer-bonding methods the competition can't copy
Show best practices completely altering the way customers think about value
Increase customer devotion through coaching and mentoring by leaders at all levels
Develop a new mindset for seeing provocative ways to be remarkable
Simultaneous translation: Deutsch, Español, Japanese, Português and Français
› PMA PMA, PPFA, QP, PSRO
Tuesday, February 22 10:45AM - 5:30PM
Trade Exhibits Open
› PMA PMA, PPFA
Tuesday, February 22 12:00PM - 2:00PM
Spouse Program
Advance purchase tickets for each Spouse Program event are available at the price of $20 members/$25 non-members (includes lunch). For a real value, order the three-day package for only $50 members/$60 non-members.
› PMA PMA, PPFA
Jessica Lynch - A Survivor
Spouse Program
S3 Tuesday, February 22 12:00PM - 2:00PM
In an enlightening and candid interview, Jessica Lynch tells the story of a small-town girl from West Virginia who becomes a symbol of hope and courage for a nation. Lynch describes the events leading up to her capture, the people who inspired her and gave her the will to survive during her ordeal and her long journey to recovery. Audiences come to know and understand the real Jessica as she demonstrates what others can learn from her experience - about never giving up, the value of life and giving back to others.
Luncheon included
› PMA PMA, PPFA, QP
600 Tuesday, February 22 2:00PM - 3:00PM
International Language Sessions
› PMA PMA
Erfolgreicher Ink Jet Druck zu Hause
Deutsch
708 Tuesday, February 22 2:00PM - 3:00PM
Gegenwärtige Situation, Suche nach der besten Lösung, Ink Jet Druckmedien, Zukunftsausblick
Vorsitz: Dr Klaus Petersen, PMAI Europe
Sprechers: Dieter Meyer, Sihl GmbH
; Marion Knoche, GFK Marketing Serv GmbH & Co KG
› PMA PMA
Soluciones de Transición hacia la Impresión Digital de Segunda Generación
Español
709 Tuesday, February 22 2:00PM - 3:00PM
Un nuevo enfoque de negocios hacia el cambiante mercado de la fotografía digital, desarrollado como respuesta a la contraccción actual del mercado de la impresión fotográfica.
Conferenciante: MBA Carlos Fernando Avendaño T., Imperio Digital, S.A. de C.V.
› PMA PMA
Tuesday, February 22 2:00PM - 2:00PM
Midday Sessions
Gain valuable business skills at these afternoon sessions. There are two sessions for each topic. Advance ticket purchase required: $10 members/$15 non-members
2:00 p.m. - 2:50 p.m. Sessions C1-C4
3:10 p.m. - 4:00 p.m. Sessions C5-C8
› PMA PMA
Solving the Challenges of Independent Dealers
Retail Digital Imaging
C01 Tuesday, February 22 2:00PM - 2:50PM
What is your most challenging problem? Lack of digitally competent staff? Getting the digital consumer to print her pictures? Competing with the neighborhood mass merchant? Join Dr. Glenn Omura as he shares the results of his latest PMA study.
Who should attend: All retail imaging firms
Speaker(s): Glenn S Omura, PhD, Michigan State University
› PMA PMA
Attracting New Business Through Scrapbooking
Retail Niche Strategies
C02 Tuesday, February 22 2:00PM - 2:50PM
Are you an independent dealer, minilab or portrait studio looking for new ways to bring in customers? Take a look at the growing scrapbooking opportunities out there to help increase sales and help your customers preserve their precious memories.
Who should attend: All retail imaging firms
Speaker(s): Steve Ruelle, Making Memories
› PMA PMA, PPFA
K.I.S.S. Approach to Selling
Retail Sales Training
C03 Tuesday, February 22 2:00PM - 2:50PM
Digital Photography is full of acronyms and rapidly changing features, but sales staff must remember customers just want to take pictures. Discuss Keep It Simple Sales tactics - how to communicate on the customer's level and not overwhelm them with technical jargon.
Who should attend: All retail imaging firms
Speaker(s): Mike Johnston, Internet Business Forum
› PMA PMA
Automating Photoshop
Photoshop Tips and Tricks
C04 Tuesday, February 22 2:00PM - 2:50PM
If the number of files you need to process is causing you to lose sleep you need to start working smarter and faster. Learn how to make your Photoshop work fly by using command keys, actions, droplets, and scripts.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Julieanne Kost, Adobe Systems Inc
› PMA PMA, QP
Black-and-White and Color Effects
Computer Tutorial
CT32 Tuesday, February 22 2:00PM - 4:00PM
Combining black-and-white photography with the intrigue of color allows you to create images that take the "so-so" to the "spectacular". Learn digital toning, professional hand-coloring, and special effects techniques to add a new dimension to your images. Workshop attendees may share workstations. Previous computer experience is required. Advance ticket purchase required: $75 members/$85 non-members
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Michael Ninness, Adobe Systems Inc
› PMA PMA
Tuesday, February 22 2:00PM - 4:00PM
PMA Retailer Tours
Photo Marketing Association International, in conjunction with the Graphics Intelligence Agency, will host Retailer Tours at PMA 2005. These tours, covering the most important product categories for independent retailers, offer attendees the chance to make a big Trade Show feel small, and a small retail operation feel big.
Each tour features up to 12 stops on the Trade Show floor within a specific product category: digital minilabs, wide format inkjet for retail, self-service photo kiosks, POS and online print order solutions, digital camera hardware, color management and correction, framing, and scrapbooking. Top-level manufacturer executives will meet with independent retailers at each tour stop and present whatfs new in the marketplace. In the age of growing competition from mass-market retailers, the Retailer Tours provide the opportunity to collectively meet face-to-face with suppliers and learn about new business prospects.
Cost per tour: $10 PMA members/$25 non-members.
No charge for exhibitor participation.
› PMA PMA
POS and Online Print Order Solutions
RT30 Tuesday, February 22 2:00PM - 4:00PM
PMA Retail Tour
› PMA PMA
Color Management and Correction
RT31 Tuesday, February 22 2:00PM - 4:00PM
PMA Retail Tour
› PMA PMA
Solving the Challenges of Independent Dealers
Resolvendo os Desafios dos Varejistas Independentes
Retail Digital Imaging
C05 Tuesday, February 22 3:10PM - 4:00PM
What is your most challenging problem? Lack of digitally competent staff? Getting the digital consumer to print her pictures? Competing with the neighborhood mass merchant? Join Dr. Glenn Omura as he shares the results of his latest PMA study.
Who should attend: All retail imaging firms
Resolvendo os Desafios dos Varejistas Independentes
Qual é o seu maior desafio? Será a tomada de decisão ao adquirir um minilab de última geração? Falta de pessoal versado no assunto digital? Será que é atrair o consumidor digital para dentro da loja? Como competir com o supermercado ou shopping vizinho com preços baixos? Junte-se ao Dr. Glenn Omura, um dos mais destacados estudiosos do assunto digital nos coimentários sobre os últimos resultados das pesquisas conduzidas pela PMA. Quem deve atender: Todas as empresas que militam no varejo fotográfico.
Palestrante: Glenn Omura, Ph.D., Universidade Estadual de Michigan.
Sessão será apresentada em Inglês com traduçao simultânea para o Português.
Speaker(s): Glenn S Omura, PhD, Michigan State University
› PMA PMA
Attracting New Business Through Scrapbooking
Retail Niche Strategies
C06 Tuesday, February 22 3:10PM - 4:00PM
Are you an independent dealer, minilab or portrait studio looking for new ways to bring in customers? Take a look at the growing scrapbooking opportunities out there to help increase sales and help your customers preserve their precious memories.
Who should attend: All retail imaging firms
Speaker(s): Steve Ruelle, Making Memories
› PMA PMA, PPFA
K.I.S.S. Approach to Selling
Retail Sales Training
C07 Tuesday, February 22 3:10PM - 4:00PM
Digital Photography is full of acronyms and rapidly changing features, but sales staff must remember customers just want to take pictures. Discuss Keep It Simple Sales tactics - how to communicate on the customer's level and not overwhelm them with technical jargon.
Who should attend: All retail imaging firms
Speaker(s): Mike Johnston, Internet Business Forum
› PMA PMA
Automating Photoshop
Photoshop Tips and Tricks
C08 Tuesday, February 22 3:10PM - 4:00PM
If the number of files you need to process is causing you to lose sleep you need to start working smarter and faster. Learn how to make your Photoshop work fly by using command keys, actions, droplets, and scripts.
Who should attend: All lab staff, retail portrait studios and photographers with digital output systems
Speaker(s): Julieanne Kost, Adobe Systems Inc
› PMA PMA, QP
602 Tuesday, February 22 5:30PM - 6:30PM
PMA Big Night Reception
› PMA PMA, PPFA
Creedence Clearwater Revisited
PMA Big Night
BN Tuesday, February 22 6:30PM - 9:15PM
Creedence Clearwater Revisited grabs the audience from the first chord and has them moving by the second song. With vigorous and agile takes on classic hits such as "Susie Q," "Born on the Bayou," "Down on the Corner," "Bad Moon Rising," "Fortunate Son," and "Who'll Stop the Rain," Creedence Clearwater Revisited now plays more than 100 shows a year, bringing authenticity and authority to every song. It's a "can't miss-event" - order your tickets now!
Advance tickets: $75 members/$99 non-members. Your ticket includes dinner, two beverage tickets and the show. Reserved seating will be available. Stop by the PMA® Special Events desk at the Orange County Convention Center, West Building for ticket exchange which will begin on Sunday, February 20 at 1:00 p.m. For group reservations, one person may submit the group's seating coupons to ensure availability.
› PMA PMA, PPFA, QP, PSRO
603 Wednesday, February 23 6:15AM - 7:15AM
Fun Run - Peabody Hotel
Start your day off with a burst of energy. The Fun Run, or walk, is slated every morning. The one-time registration fee includes a free T-shirt, refreshments to revive you, and a chance to win a daily prize. What a way to say, "Good Morning Orlando!" Pre-registration fee: $10 members/$15 non-members.
› PMA PMA
604 Wednesday, February 23 6:30AM - 1:00PM
PMA Registration Open
› PMA PMA, PPFA
Why We Buy: The Science of Shopping
Official Business Session
800 Wednesday, February 23 7:30AM - 9:00AM
Paco Underhill specializes in analyzing the interaction between people and products, dissecting for audiences the behavior of everyday consumers. He is the founder and managing director of Envirosell, a behavioral market research and consulting company. He is also the author of the international best-selling book, Why We Buy: The Science of Shopping and his latest book, Call of The Mall.
Advance tickets are $15 members/$25 non-members.
Simultaneous translation: Deutsch, Português, Español, Japanese
› PMA PMA, PPFA, PSRO
605 Wednesday, February 23 9:00AM - 1:00PM
Trade Exhibits Open
› PMA PMA, PPFA
606 Wednesday, February 23 9:30AM - 9:30AM
Hourly Prize Drawing
› PMA PMA, PPFA
Wednesday, February 23 10:00AM - 12:00PM
PMA Retailer Tours
Photo Marketing Association International, in conjunction with the Graphics Intelligence Agency, will host Retailer Tours at PMA 2005. These tours, covering the most important product categories for independent retailers, offer attendees the chance to make a big Trade Show feel small, and a small retail operation feel big.
Each tour features up to 12 stops on the Trade Show floor within a specific product category: digital minilabs, wide format inkjet for retail, self-service photo kiosks, POS and online print order solutions, digital camera hardware, color management and correction, framing, and scrapbooking. Top-level manufacturer executives will meet with independent retailers at each tour stop and present whatfs new in the marketplace. In the age of growing competition from mass-market retailers, the Retailer Tours provide the opportunity to collectively meet face-to-face with suppliers and learn about new business prospects.
Cost per tour: $10 PMA members/$25 non-members.
No charge for exhibitor participation.
› PMA PMA
Framing and Scrapbooking Pavilion
RT40 Wednesday, February 23 10:00AM - 12:00AM
PMA Retail Tour
› PMA PMA
607 Wednesday, February 23 10:30AM - 10:30AM
Hourly Prize Drawing
› PMA PMA, PPFA
608 Wednesday, February 23 11:30AM - 11:30AM
Hourly Prize Drawing
› PMA PMA, PPFA
609 Wednesday, February 23 12:30PM - 12:30PM
Hourly Prize Drawing
› PMA PMA, PPFA
Wednesday, February 23 1:00PM - 1:00PM
Parting Shot Reception
The closing reception of the conference gives you one last chance to catch up with your colleagues before departing. Admission and two complimentary beverage tickets are included with full badge registration. And don't miss the $10,000 cash Grand Prize Drawing at 1:15 p.m.!
› PMA PMA, PPFA
Wednesday, February 23 1:15PM - 1:15PM
Grand Prize Drawing
› PMA PMA, PPFA
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